Gigabyte's RTX 4090 Gaming OC Available at $1,709

Gigabyte RTX 4090 Gaming OC
(Image credit: Tom's Hardware)

The Nvidia RTX 4090 launched last October with a suggested starting price of $1,599. Since that time, we still haven't seen any cards readily available without paying a substantial premium — most models listed at retailers start at over two grand. It's one of the best graphics cards around and unequivocally the fastest by any meaningful metric if you look at our GPU benchmarks, but paying over 25% extra on an already incredibly expensive GPU is a tough pill to swallow.

There's good news, however, in that Newegg has the Gigabyte RTX 4090 Gaming OC in stock, for just $1,709. Okay, "just," but beggars can't be choosers. We've reviewed the Gigabyte RTX 4090 Gaming OC, and found it to be a capable take on the GPU. It's pretty much a reference card made by a third party AIB, and don't pay any attention to the "Gaming OC" part of the name. The factory overclock consists of an extra 15 MHz over the reference boost clock, which at 2520 MHz means you get a potential 0.6% increase in theoretical performance!

But if you're in the market for an RTX 4090, the prospect of spending 20% more just to get an additional 2% from a slightly higher factory overclock is a bad trade. In fact, with manual overclocking, the Gigabyte card trades blows with other models, and you're basically subject to the silicon lottery as much as anything — plus whether or not the manufacturer used faster memory chips.

Gigabyte RTX 4090 Gaming OC for $1,709 (opens in new tab)

Gigabyte RTX 4090 Gaming OC for $1,709 (opens in new tab)
Get the fastest graphics card currently available for the lowest readily available price we've seen since launch. It's not technically a reference model, and you get triple RGB fans as a bonus, for about $340 less than the next closest 4090.

Prices on graphics cards remain inflated, but perhaps this is a sign that things are starting to change. The RTX 4090 may reign as the king of the mountain and can perhaps command a higher price, but the RTX 4080 starts at $1,229 (opens in new tab) and is up to 25% slower, while the RTX 4070 Ti starts at $799 (opens in new tab), its official base MSRP. AMD's new RX 7900 XTX starts at $1,299 (opens in new tab), while the step down can drop 15–20 percent in performance but the RX 7900 XT starts at $879 (opens in new tab) — $20 under the official MSRP.

Give it another month or three and maybe all of the latest generation cards will fall below their inflated launch MSRPs. If you can't wait that long, or don't wan to risk having prices remain high, Gigabyte's card makes for an excellent professional and extreme gaming GPU.

If you're not looking to drop more than a typical high-end gaming PC on just the graphics card, we can only hope that more reasonable options become available soon. With the RTX 4070 Ti drawing a lot of criticism, maybe we'll see RTX 4070 and RTX 4060 Ti start to push down into the $500 range. Or if not Nvidia, maybe AMD will launch an RX 7800 XT or 7700 XT. We don't have a firm release date for those yet, but it's a safe bet all of those are coming and could arrive within the next couple of months.

Jarred Walton

Jarred Walton is a senior editor at Tom's Hardware focusing on everything GPU. He has been working as a tech journalist since 2004, writing for AnandTech, Maximum PC, and PC Gamer. From the first S3 Virge '3D decelerators' to today's GPUs, Jarred keeps up with all the latest graphics trends and is the one to ask about game performance.

  • bolweval
    Keep holding out guys, and they will keep dropping!
    Reply
  • Metal Messiah.
    "In fact, with manual overclocking, the Gigabyte card trades blows with other models, and you're basically subject to the silicon lottery as much as anything — plus whether or not the manufacturer used faster memory chips."
    By the way, did some of the AIBs used a faster memory chip as well. I thought all 4090 cards must be having 21Gbps VRAM speed ? Or, you meant some other thing ?
    Reply
  • TechieTwo
    A fool and their money are soon parted.
    Reply
  • redgarl
    In Canada, a 4090 cost 2680$ after taxes... it is literally 900$ more expensive than an AIB 7900XTX that is 15% slower....

    I remember when 100$ was getting you 15% more performance... not 900$...
    Reply
  • Warrior24_7
    The 4090 is a hard card to find right now. This is available so buy it if you’re in the market for the best card out right now, buy it. Ignore the whiners, they’re stupid.
    Reply
  • critofur
    Admin said:
    Still not cheap, but $340 less than the next closest card

    Gigabyte's RTX 4090 Gaming OC Available at $1,709 : Read more
    Would still be a ripoff at 1/2 the price, now that GPU mining has been dead for months.
    Reply
  • critofur
    "Holding out"? I wouldn't even want one for $500, considering this card's ludicrous power consumption.
    Reply
  • UWguy
    Gigabyte store had the Aorus in stock for the better part of today along with the OC.

    Newegg had the OC, TUF, and Gaming x Trio in stock multiple times today.

    if you’re in the US and want a 4090 you can obtain it fairly quickly now.
    Reply
  • UWguy
    redgarl said:
    In Canada, a 4090 cost 2680$ after taxes... it is literally 900$ more expensive than an AIB 7900XTX that is 15% slower....

    I remember when 100$ was getting you 15% more performance... not 900$...

    I assume $2680 is in CAD which is about 2k USD after taxes.
    Reply
  • DavidLejdar
    By the way, could it brew a cup of coffee? Seriously... assuming one would have a custom cooling solution, which draws water and outputs it like a drip coffee maker, would a peak performance e.g. for 5 minutes be enough to have a cup of coffee ready?
    Reply