This scent-dispensing RX 9070 XT assures at least one GPU launch this year doesn't stink

Yeston Sakura Radeon RX 9070 XT
(Image credit: Yeston)

AMD's latest Radeon RX 9070 series is among the best graphics cards gamers can purchase. Thanks to Yeston, they may also be among the best-smelling graphics cards around, as the company has integrated fragrance dispensers in Team Red's RDNA 4 offerings.

Computer hardware manufacturers have long been adding RGB lighting to every component they can think of. That trend isn’t going away anytime soon, but a few companies seem to have locked on to another trend: scented hardware. We've already encountered laptops, mice, and even thermal pastes that emit pleasant scents. It makes some sense in the first two cases, since you tend to work for long hours on your laptop, or your hands become sweaty after a while. However, fragrance-infused thermal paste feels more like a gimmick.

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Zhiye Liu
News Editor, RAM Reviewer & SSD Technician

Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.

  • bit_user
    Dumbest gimmick, by far. Impossible to calibrate the strength of the odor properly, for everyone's setup and preferences. And, as noted in the article, installing a refill seems like too much hassle.

    So much better to get a plug-in air freshener or aroma therapy diffuser, if that's what you want for your gaming station.
    https://www3.glade.com/en-us/products/plugins
    I sometimes use aroma therapy oils, which don't just smell nice but can create real physiological responses. I've found two that seem to boost concentration. You're free to believe it's just a placebo effect, if you like. At least they smell nice.
    https://www.desertessence.com/products/sharp-thought-organic-essential-oil(So sad to see it's discontinued. It's one of my favorites!)
    https://www.nowfoods.com/products/essential-oils/mental-focus-oil-blend
    Reply
  • ingtar33
    like everything Yeston does it's sorta silly, but i got to give them credit. in a marketplace where everything looks the same and performs the same, they're trying something to stand out, with their now iconic "waifu" gpus. they've carved out an identity for themselves that makes them instantly recognizable. it's not a bad idea really. I mean it's not like they can make a "better" 9070xt, those cards all perform about the same no matter who makes them. So instead of becoming yet another in a long string of basically identical gpu manufacturers like zotac or saphire they've chosen to stand out from the crowd.

    I wish more gpu companies would take these risks.
    Reply
  • punkncat
    For all that is good in heaven PLEASE don't let my wife catch wind of this.
    Reply
  • Jabberwocky79
    Welp, my days of not taking Yeston seriously are certainly coming to a middle.
    Reply
  • Neilbob
    I suppose it at least beats the smell of burning...
    Reply
  • Sluggotg
    William Castle came up with "Smell-O-Vision" in movie theaters back in the day. It was an epic failure. The very funny TV Series, In Living Color, had a fake commercial for "Flatuscents". Suppositories that make your farts smell nice. (great skit).
    I would never buy a video card stink bomb. But like others have said, if their wife hears about it, they may have to consider it. Bit User has it right, just buy a stand alone Stinky Smell device.
    Reply
  • bill001g
    Wonder if this is the same company that made those CPU pastes that come in all kinds of colors and different smells.
    Reply
  • CaptRiker
    scents are chemical compounds... like cigarette smoke adhering surfaces, I would not want my $1000+ gpu gunked up over time with fragrence leftover lol.
    Reply
  • bit_user
    CaptRiker said:
    scents are chemical compounds... like cigarette smoke adhering surfaces, I would not want my $1000+ gpu gunked up over time with fragrence leftover lol.
    Essential oils are supposed to evaporate completely, without leaving a residue. Hence, I wouldn't be worried about particulate buildup, as could happen with cigarette smoke. However, as they're volatile organic compounds and tend to be lipophilic, it's plausible they could react with something, particularly anything oily or waxy.
    Reply
  • magbarn
    I kinda like the smell of fresh electronics, The VOCs affectionately known in some circles as Chinesium.
    Reply