Researchers Create First Efficient Flexible Plastic OLED
Scientists at the University of Toronto claim to have discovered a method to manufacture flexible OLEDs that could lead the way to more durable and "impact-resistant" displays.
Zhibin Wang and Michael Helander used in their invention a 50-100 nm thin layer of tantalum oxide on plastic to achieve a refractive index that was previously only delivered by heavy metal-doped glass.
The researchers believe that the technology can reduce the cost of production of OLEDs and bring the vision of flexible OLEDs to the mainstream market. According to the University of Toronto, their display is the first high-efficiency OLED on plastic ever demonstrated.
There was no information when the display technology could become commercially available. Detailed findings of the research project are published in the current issue of Nature Photonics.

i mean smudges are bad enough, do i have to go back to easy to scratch too?
i thought some smartphones and tablets with flexible display supposed to come out this year.
What do they mean by high-efficiency? Is it efficiently made (ie cheap to manufacture)? Is it energy efficient, more than Samsung's or LG's flexible OLED screen? Why does this sound like some marketing bs to me?
Because the scientists at the University of Toronto have a marketing department?
Granted, the article really should clarify what exactly is meant by "high-efficiency". Since they say that this should help bring flexible OLEDs to mass-market, I can only assume they mean efficient in terms of being cheaper/easier to manufacture.
I thought that to at first, then realised, if there is a flexible screen mounted in a none flexible chassis, then what's the point?
And Newspapers that change everyday and you don't throw away. (On the other hand, how do you clip coupons?)
As soon as someone figures out how to make them last as long as LCDs. I used to work on these back in the '00s (with flexible displays being the target market no less) and the largest problems we had were water and oxygen. The devices would work forever in a argon glove box but would fail in a few weeks in normal air because water and oxygen would eventually permeate through the case and destroy the OLEDs. The OLED polymers were also about 7000-22000$ per gram depending on the color (I suspect this has come down to more reasonable prices in the last decade). The main issue though, was finding something transparent (to let the light out) but also prevented any oxygen or water from getting to the OLED polymer.
because the media favors social communists. it's not significant if capitalists already have working floor models if a commie has just reverse engineered it in their lab.
I fail to see how communism can relate to this article at all.