GeForce RTX 4070 Listings Reveal Sticker Shock for Early Adopters

Nvidia
(Image credit: Nvidia)

A Vietnamese retailer has listed a slew of GeForce RTX 4070 graphics cards from various brands. The surplus of trademarks and models can obviously point to plenty of hardware at launch, which is allegedly several days away. However, pricing for these add-in-boards — which start at ~$800 — seems rather high.  

Bpstore.vn listed GeForce RTX 4070 graphics cards from Asus, Gigabyte, MSI, and Zotac, according to screenshots from I_Leak_VN. Prices of these AIBs start at 17.9 million Vietnamese dong ($637 without VAT) for Zotac's Gaming GeForce RTX 4070 Trinity OC (which is a premium product) and climb all the way to 25.9 million dong ($916) for a pre-overclocked Asus GeForce ROG Strix RTX 4070 OC Edition. 

These prices are not exactly close to the $599 recommended by Nvidia. Yet, one thing to keep in mind about the preliminary listing is that retailers tend to monetize on the demand for yet-to-be-announced hardware and price AIBs well above recommended prices.  

We already know that these boards feature pretty comprehensive cooling systems with three fans (and possibly more). They are aimed at enthusiasts, which is unsurprising given the price points we are discussing.  

Speaking of prices, we should, of course, wait to see what kind of performance these cards deliver before we make conclusions about whether or not the GeForce RTX 4070 will join the ranks of the best graphics cards available

Nvidia is expected to launch the GeForce RTX 4070 graphics card in mid-April. However, much of its technical details have been public knowledge for a while, despite not being officially disclosed by the company. The standard edition of Nvidia's GeForce RTX 4070 shares the AD104 graphics processor with the RTX 4070 Ti but offers only 5888 CUDA cores running at 1920 MHz to 2475 MHz, down from 7680 CUDA cores on the 'Ti' version. Like its 'Titanium' counterpart, the GeForce RTX 4070 boasts a 12GB GDDR6X memory subsystem and a 192-bit interface. 

Even though the GeForce RTX 4070 utilizes a scaled-down AD104 GPU, it is predicted to deliver around 29 FP32 TFLOPS of computational power, a figure that rivals the performance of the GeForce RTX 3080. Nevertheless, the RTX 3080 features a 320-bit memory bus and an impressive peak bandwidth of 760 GB/s, which is significantly higher than the 504 GB/s bandwidth offered by the AD104's 21 GT/s GDDR6X memory. Even the GeForce RTX 3070 Ti has a superior memory bandwidth (608 GB/s) compared to the upcoming card. On the other hand, the new graphics card is expected to have a sizable L2 cache, which will likely offset the limitations of its slower memory subsystem.

Swipe to scroll horizontally
Nvidia RTX 40-Series Specifications (* are unconfirmed)
Row 0 - Cell 0 GPUFP32 CUDA CoresMemory ConfigurationTBPMSRP
GeForce RTX 4090 TiAD10218176 (?)24GB 384-bit 24 GT/s GDDR6X (?)600W (?)?
GeForce RTX 4090AD1021638424GB 384-bit 21 GT/s GDDR6X450W$1,599
GeForce RTX 4080AD103972816GB 256-bit 22.4 GT/s GDDR6X320W$1,199
GeForce RTX 4070 TiAD104768012GB 192-bit 21 GT/s GDDR6X285W$799
GeForce RTX 4070*AD1045888 (?)12GB 192-bit 21 GT/s GDDR6X200W (?)$599 (?)
GeForce RTX 4060 Ti*AD1064352 (?)8GB 128-bit 18 GT/s GDDR6160W (?)<$500?
Anton Shilov
Contributing Writer

Anton Shilov is a contributing writer at Tom’s Hardware. Over the past couple of decades, he has covered everything from CPUs and GPUs to supercomputers and from modern process technologies and latest fab tools to high-tech industry trends.

  • InvalidError
    Roughly 3/4 the Ti's performance for exactly 3/4th the Ti's MSRP tag. The price-performance disappointment continues.
    Reply
  • gg83
    Lmao almost 1k$ for a 70-class. Wth is going on here?
    Reply
  • CelicaGT
    Even at MSRP it's a non starter for anyone spending their own money. The market is AMD's to lose at this point.
    Reply
  • Monopolies causing bad outcomes for consumers? No way!

    Looking forward to see when they're over releasing this lineup, I want to see the inevitable reactions to the lower end 120mm2 die, 64bit memory bus, 4 GB VRAM, X4 PCIe 4.0 GPU at the AWESOME BARGAIN PRICE of just 449$!
    Reply
  • KyaraM
    Literally every CPU and GPU are listed at completely lunatical prices right before release. Why even make that into news? And why are people still acting as if they will actually launch at those prices/not drop to sane levels right afterwards? Especially considering that the 4070Ti is available for less than MSRP by now and thus cheaper than that listing. Oh, right. Easy outrage and an opportunity to bash Nvidia. Almost forgot...
    Reply
  • Why_Me
    CelicaGT said:
    Even at MSRP it's a non starter for anyone spending their own money. The market is AMD's to lose at this point.
    RTX 3080 10GB MSRP: $700
    RTX 3080 Ti 12GB MSRP: $1200
    RTX 4070 Ti 12GB MSRP: $800
    RTX 4070 12GB MSRP: $600


    Reply
  • RichardtST
    Why_Me said:
    RTX 3080 10GB MSRP: $700
    RTX 3080 Ti 12GG MSRP: $1200
    RTX 4070 Ti 12GB MSRP: $800
    RTX 4070 12GB MSRP: $600



    Or, you know, set your sights a little lower.
    Arc a770 for $289
    AMD 6650 for $249

    Why do you need such a high-power graphics cards?
    Lower your settings and just enjoy the game.
    Forget the eye candy. You won't notice it 5 minutes into the game anyway...
    If it's a well-written immersive game then your brain will take over
    and fill in the blanks.
    Reply
  • CelicaGT
    Why_Me said:
    RTX 3080 10GB MSRP: $700
    RTX 3080 Ti 12GG MSRP: $1200
    RTX 4070 Ti 12GB MSRP: $800
    RTX 4070 12GB MSRP: $600



    Not sure what the context is here. My point is that AMD can undercut NVIDIA right out of the market if they so desired. They have the product stack and a hungry market desperate for affordable options. Short term loss for long term gain. At this point I'm starting to believe that NVIDIA is just not interested in the consumer GPU market anymore.
    Reply
  • Amdlova
    Not buying anything new. Maybe get a 6700xt when stalker 2 launch. Cpu from 2014 and it's done.
    Reply
  • CelicaGT
    RichardtST said:
    Or, you know, set your sights a little lower.
    Arc a770 for $289
    AMD 6650 for $249

    Why do you need such a high-power graphics cards?
    Lower your settings and just enjoy the game.
    Forget the eye candy. You won't notice it 5 minutes into the game anyway...
    If it's a well-written immersive game then your brain will take over
    and fill in the blanks.

    Both great options, but everyone has their preferences and priorities. As for myself I'm playing MSFS 2020, and at no compromise settings it really is something to behold and is to a certain extent, part of the point at least for me. I'm playing on a 3060 12GB right now at 60fps on a 1440p panel at High/Ultra DLSS: Balanced. I'd really love to stretch that across both 1440p panels at the same or better settings. I need a beast of a card to do that, I can buy one now. I just object to this insane pricing model and I'm holding my cards until late summer to see if they blink first.
    Reply