The price of storage just keeps dropping. These days, it's easy to find a 500GB SSD, even one of the best SSDs, for under $60 at regular prices and 1TB drives now frequently slipping under the $100 mark. There are and will likely be plenty of SSD deals this Black Friday deals season, but not all of them will be good ones.
So how do you tell a good SSD deal from a ripoff? ? And what kinds of drives to we expect to see the best deals on during Black Friday and Cyber Monday sales? We’ll delve into both below, but first let’s tackle some helpful SSD-buying basics that will help you stay on a smart drive-buying course.
1. 1TB is the sweet spot, 2TB is even better.
This Black Friday season, we expect to see 1TB drives, in both 2.5-inch SATA and M.2 NVMe types, selling for well under $100 U.S., and sometimes even as low as $80. Faster 1TB NVMe drives like the Adata XPG SX8200 Pro will still be under $130. 2TB drives will still hover around $200 so, if you see one for much less than that, it's a deal. 500GB drives will be less than $70 in most cases, which makes the 1TB size seem like the best bang for the buck.
2. Track price history on potential drive deals.
Given varying capacities, ever-shifting prices, and the hundreds of drive models on the market, it’s tough to make specific statements about what specifically constitutes a deal. But a good practice is to check a price-tracking tool. For products on Amazon, the best price history tool is Camelcamelcamel. Just install the Camelizer Chrome extension and click it when you're on the product page of the SSD you're considering. It will tell you if a product's current price is an all-time low, or perhaps higher than it was a few weeks ago.
For products that are not on Amazon, use PCPartPicker (see below) which charts the selling price for products over time. On either tool, if you see a price there that’s well below what a drive has sold for in the past, you’ll know you’re getting a good deal.
3. Your data is important, so don’t gamble on a no-name brand to save a few bucks.
You can find lots SSDs in the 500GB capacity range for around $50 or even less, but some are from brands you’ve probably never heard of, like Dogfish (opens in new tab), KingDian (opens in new tab), Vaseky (opens in new tab) and, our favorite name, Dierya (opens in new tab). But pay a few dollars more and you’ll see options from SSD mainstays like Toshiba, WD, and Crucial. A bargain-basement option could be fine, but many of these low-cost drives also have very poor buyer ratings on sites like Newegg and Amazon.
Also, in the event that something does happen to your drive while it’s under warranty, a company with a long track record and a large US presence is probably going to be easier to deal with. That said, any drive can fail unexpectedly. So don’t forget to backup your important data, whether that be in the cloud or on a local hard drive or drives.
4. Any SSD is better than a hard drive.
Even the worst SSD is at least three times as fast as a hard drive. Depending on the workload, the performance delta between good and mediocre SSDs can be subtle. That doesn’t mean you should buy the least-pricey drive you can find. But you probably don’t need to splurge for the best either--unless you have a specific need for a very speedy drive.
5. Know your computer before buying. 2.5-inch SSDs are still the most common.
Find out if you have slots for M.2 drives in your computer. And if you do, check find out if those slots support SATA drives, NVMe drives, or both. For more on drive form factors and interfaces, see our SSD Buying Guide.
With those general concerns out of the way, what do we expect to see as far as SSD sales this Black Friday tech deals season? Let’s tackle most-common SATA drives first.
First off, the most interesting deals will probably be in higher-capacity drives that are 1 to 2TB. You can already find lower-quality drives -- those without DRAM cache -- for under $100. But if you see a high-quality drive like Samsung’s SSD 860 EVO or WD Blue drop below $100, it’s certainly worth considering.
For our money, though, the 2TB drives are the most interesting. Not so long ago, these massive drives were out of reach in the several-hundred-dollar range. But now you can find them hovering a little above or below the $200 mark.
If you’re in the in the market for a roomy drive, we wouldn’t be surprised to see quality drives from companies like Samsung and Crucial dip below $200 on sale. If you see one for under that price point, pull the trigger.
Just keep in mind that these are far from the fastest drives available. If you have a desktop or a laptop with a spare drive bay, you may want to use them as bulk storage for files and games, much like we’ve done with hard drives for decades, while opting for a smaller, faster SSD as your boot drive.
Speaking of faster drives, what should you be on the lookout for when it comes to speedy NVMe drives, which usually come in M.2 or PCIe add-in-card form factors? First off, we wouldn’t expect massive sales on Intel’s flagship Optane drives like the 905p. These drives are incredibly fast and expensive, and the phase-change 3D XPoint tech behind them is still very cutting edge. Those who need or seriously crave that level of speed and endurance seem quite willing to spend the high prices. Intel has little incentive to slash prices there.
But keep an eye on other drives like Intel's 660p, a fairly speedy NVMe drive that's frequently been on sale at SATA-like prices for the past year. We would not be surprised to see that drive below $80 for the 1TB model, or below $175 for the 2TB model.
If you need more advice about what SSD is right for you, you can check our SSD Buying Guide and our Best SSDs page to narrow down your choices. And if you don’t see an SSD deal this month that entices you to click the buy button, don’t worry. SSD prices don't seem likely to rise soon. Mass production of 96-layer manufacturing and the shift to less-expensive quad-level cell (QLC) technology should only make new drives more affordable.
These advancements should combine to deliver higher-capacity SSDs at lower manufacturing costs. But that doesn’t mean you shouldn’t pick up a new drive this year if you find a sweet deal.