Alienware is finally selling GPU upgrade kits for the Alienware Area-51m, its massive notebook that it marketed with upgradeability in mind since it was announced at CES 2019 in January.
The upgrade kits come with an Nvidia GeForce RTX 2070 or RTX 2080 desktop-class graphics card, a thermal solution and an appropriate power adapter. A representative for Alienware told Tom's Hardware that "MSRP for the RTX 2080 will be $999.99 after 39% off, and RTX 2070 will be $699.99 after 32% off," though those are limited-time prices and the website is currently showing them at higher costs.
You can buy the kits and upgrade them yourself, which Alienware reps told me won't void your warranty unless you break something. But if you're not comfortable with that, you can also have a technician from the company come to your house to perform the installation, which is built into the cost.
When the Alienware Area-51m started shipping, it only came in configurations with an RTX 2070 or RTX 2080. Since then, configurations have launched with a GTX 1660 Ti and an RTX 2060, so the upgrade kits seem squarely pointed at owners of those cheaper configurations (or if you have an RTX 2070 and would prefer an RTX 2080).
The gaming laptop also uses a desktop-class CPU, but Dell doesn't seem to be selling those separately or offering a similar service. One could buy an LGA1151 CPU from other retailers and install it themselves, if they were comfortable doing so.
If you're curious to see what you have to do to replace these parts, you can check out our teardown of the Alienware Area-51m.