The Ethereum Effect: Graphics Card Price Watch (Updated)

Update, 2/16/18, 1:30pm PT: The price of Ethereum has fluctuated wildly since we published our original article; meanwhile, the price of GPUs has done the same. We've updated this article substantially from the original to reflect current market trends.

The 2017 GPU shortage, which we had previously referred to as quite possibly the worst GPU shortage in history, was a rather dark time for gamers and PC enthusiasts. The price of some mid-range and high-end GPUs doubled, and for more than a month it was nearly impossible to find an Nvidia GeForce GTX 1070 or an AMD Radeon RX 580. As bad as that shortage was, in light of the new prevailing shortage, we must now expurgate our original statement. If the GPU shortage observed last summer was horrible, the current shortage is nothing short of a complete fiasco.

The Price Of Ethereum And Bitcoin

Just like last summer, cryptocurrency mining is the fundamental cause of the current shortage. The price of Ethereum, one of the most popular cryptocurrencies, peaked at around $400 in June before dwindling down to roughly $150 on July 16. It continued to fluctuate wildly until November, when it began to rapidly increase in value one again. Ethereum hit its record high of $1,389 on January 15 before plummeting $400 to its current value of $938 as of February 16. Although this momentary decline might give the impression that the rush to mine Ethereum is once again dissipating, it is far too soon to say for sure.

Bitcoin has also recently upsurged. It peaked at roughly $18,737 on December 18. It has since fallen to $10,108 and continues to fluctuate rapidly.


Credit: CoinMarketCap.comCredit: CoinMarketCap.com

The Price Of Gaming (Or Mining)

The sudden increase in cryptocurrency mining has pushed the price of graphics cards through the roof. Popular favorites of cryptocurrency miners such as Nvidia’s GTX 1060 and 1070 graphics cards, as well as AMD’s RX 570 and 580 GPUs, have all doubled if not tripled in price--and that’s just when you can actually find them in stock at all. While researching prices for this article, we observed some of these graphics cards being sold in excess of $1,000. A few GTX 1070s have even managed to hit $1,300.

While the price on essentially all graphics cards has increased, most remain in stock. This contrasts with last year’s shortage, which saw some GPUs stay out of stock for weeks. The continued availability of popular models is likely due to the steeper price and better management of GPU inventories by retailers and OEMs.

Unlike the shortage last summer, which had little effect on the low-end and ultra-high-end cards, the current shortage is affecting all segments of the market. Low-end cards have not doubled in price, but none of them appear to be available at their rated MSRP. Low-end cards remain in stock for the most part, however, so they may be all you can get if you really need a new graphics card.

At the high end of the market, AMD’s Vega GPUs have been strongly affected, shooting up significantly more than their Nvidia counterparts. If you want to buy a Vega 56 GPU, plan to spend about $1,000 for something that is supposed to be $400. Nvidia’s GTX 1080s and GTX 1080 Tis have seen their prices increase by a few hundred dollars as well, but the price difference is less substantial than most other cards. Only ultra-low-end GPUs like the RX 550 and GT 1030 have been less affected than the GTX 1080 and GTX 1080 Ti at this time.

Gamers looking for affordable alternatives to buying one of these overpriced graphics cards should carefully consider AMD’s new Ryzen 5 2400G, if it meets your needs for a low-end gaming PC. You could also consider a GPU bundle to help reduce the price of your overall system, or look into one of these other methods of acquiring a gaming GPU.

Although the scramble to buy GPUs and mine cryptocurrency is predominantly responsible for the current shortage, a cryptocurrency recession is unlikely to invoke a return to normality in the GPU market. As we reported last year, GPU cores are typically ordered months in advance by OEM board partners from AMD and Nvidia, who in turn must order them months in advance from fabs. These fabs are unable to quickly shift production to respond to changes in the market, as they have a limited production capacity and orders from other customers that are also placed months in advance that must be filled.

Taken together, this information points to the shortage continuing for a few months, at the very least, while companies rebuild their stocks.

What’s The Answer To Cryptocurrency Mining?

With the second large-scale GPU shortage in less than a year, we’re forced to question what can be done to prevent this from occurring again. We previously discussed the idea of companies increasing production to meet demand, but due to the unpredictable nature of cryptocurrency mining, a significant boost in production could be potentially harmful to OEMs. We’ll likely see a new wave of mining-oriented hardware, just like we saw last year, but will that be enough to ease the strain on the GPU market? Keep watching here for more updates as the situation evolves.



GPU

Starting Price

Current Price




AMD Radeon RX 550




$80

Asus Radeon RX 550 2GB GDDR5 ($96.80 On Amazon)

Gigabyte Radeon RX 550 2GB GDDR5 ($84.99 On Newegg)

MSI Radeon RX 550 Aero OC 4GB GDDR5 ($134.99 On Newegg)

PowerColor Radeon RX 550 Red Dragon OC 2GB GDDR5 ($139.99 On Newegg)

Sapphire Radeon RX 550 Pulse 4GB GDDR5 ($129.99 On Newegg)




AMD Radeon RX 560




$100

AMD Radeon RX 560 2GB GDDR5 (US$149.00 On Amazon)

Asus Radeon RX 560 Evo OC Edition 4GB GDDR5 ($285.99 On Newegg)

MSI Radeon RX 560 Aero ITX OC 2GB GDDR5 ($119.99 On Newegg)

Gigabyte Radeon RX 560 Gaming OC 2GB GDDR5 ($109.99 On Amazon)

Sapphire Radeon RX 560 Pulse OC 4G ($268.95 On Amazon)






AMD Radeon RX 570






$170

AMD Radeon RX 570 4GB GDDR5 ($399.00 On Newegg)

Asus ROG Radeon RX 570 Strix Gaming OC Edition 4GB GDDR5 ($499.99 On Newegg)

Gigabyte Aorus Radeon RX 570 4GB GDDR5 ($587.01 On Newegg)

MSI Radeon RX 570 Armor OC 4GB GDDR5 ($538.99 On Newegg)

PowerColor Radeon RX 570 Red Devil 4GB GDDR5 ($379.99 On Newegg)

Sapphire Radeon RX 570 Nitro+ 4GB GDDR5 ($249.99 On Newegg)

XFX RX 570 RS Black OC 4GB GDDR5 ($439.99 On Amazon)






AMD Radeon RX 580






$230

AMD Radeon RX 580 ($279.99 On Newegg)

Asus Radeon RX 580 Dual OC 8GB GDDR5 ($599.99 On Newegg)

Gigabyte Radeon RX 580 Gaming 8GB GDDR5 ($589.99 On Newegg)

MSI Radeon RX 580 Armor OC 4GB GDDR5 ($475.00 On Newegg)

PowerColor Radeon RX 580 Red Devil Golden 8GB GDDR5 ($399.99 On Newegg)

Sapphire Radeon RX 580 Nitro+ 4GB GDDR5 ($629.99 On Newegg)

XFX Radeon RX 580 XXX Edition 8GB GDDR5 ($729.97 On Newegg)




AMD Vega 56




$400

Asus ROG Radeon RX Vega 56 Strix Gaming 8GB HBM2 ($999.99 On Newegg)

Gigabyte Radeon RX Vega 56 Gaming OC 8GB HBM2 ($999.99 On Newegg)

MSI Radeon RX Vega 56 Air Boost 8GB HBM2 ($999.00 On Amazon)

PowerColor Radeon RX Vega 56 Red Devil OC 8GB HBM2 ($999.99 On Newegg)

Sapphire Radeon RX Vega 56 Nitro+ 8GB HBM2 ($979.99 On Amazon)

XFX Radeon RX Vega 56 8GB HBM2 ($979.99 On Amazon)




AMD Vega 64




$500

Asus ROG Radeon RX Vega 64 Strix Gaming 8GB HBM2 ($1,199.99 On Newegg)

Gigabyte Radeon RX Vega 64 Gaming OC 8GB HBM2 ($1,199.99 On Newegg)

PowerColor Radeon RX Vega 64 Red Devil OC 8GB HBM2 ($1,199.99 On Newegg)

Sapphire Radeon RX Vega 64 8GB HBM2 ($1,198.99 On Amazon)

XFX Radeon RX Vega 64 8GB HBM2 ($1,390.00 On Amazon)



Nvidia GeForce GT 1030



$70

Asus GeForce GT 1030 Phoenix Fan OC Edition 2GB GDDR5 ($89.99 On Amazon)

EVGA GeForce GT 1030 SC 2GB GDDR5 ($92.10 On Amazon)

Gigabyte GeForce GT 1030 Low Profile 2GB GDDR5 ($95.00 On Amazon)

Zotac GeForce GT 1030 Low Profile 2GB GDDR5 ($114.99 On Amazon)





Nvidia GeForce GTX 1050





$110

Asus GeForce GTX 1050 Phoenix Fan Edition 2GB GDDR5 ($132.99 On Newegg)

EVGA GeForce GTX 1050 Gaming 2GB GDDR5 ($139.99 On Amazon)

Gigabyte GeForce GTX 1050 OC Low Profile 2GB GDDR5 ($149.99 On Newegg)

MSI GeForce GTX 1050 Gaming X 2GB GDDR5 ($225.99 On Newegg)

PNY GeForce GTX 1050 2GB GDDR5 ($179.99 On Amazon)

Zotac GeForce GTX 1050 Mini 2GB GDDR5 ($186.00 On Newegg)






Nvidia GeForce GTX 1050 Ti






$140

Asus GeForce GTX 1050 Ti Cerberus 4GB GDDR5 ($229.99 On Newegg)

Colorful iGame GeForce GTX 1050 Ti 4GB GDDR5 ($245.05 On Amazon)

EVGA GeForce GTX 1050 Ti SC Gaming 4GB GDDR5 ($338.76 On Newegg)

Gigabyte GeForce GTX 1050 Ti 4GB GDDR5 ($209.99 On Newegg)

MSI GeForce GTX 1050 Ti 4GT LP 4GB GDDR5 ($164.99 On Newegg)

PNY GeForce GTX 1050 Ti 4GB GDDR5 ($253.99 On Newegg)

Zotac GeForce GTX 1050 Ti Low Profile 4GB GDDR5 ($329.32 On Newegg)

ViewMax GeForce GTX 1050 Ti Cyborg Assassin Edition 4GB GDDR5 ($249.99 On Newegg)






Nvidia GeForce GTX 1060 3GB






Asus GeForce GTX 1060 Phoenix Fan Edition 3GB GDDR5 ($499.99 On Amazon)

Colorful GeForce GTX 1060 Mini OC 3G 3GB GDDR5 ($369.99 On Amazon)

EVGA GeForce GTX 1060 SC Gaming 3GB GDDR5 ($359.00 On Newegg)

Gigabyte GeForce GTX 1060 Windforce OC 3G 3GB GDDR5 ($348.99 On Newegg)

MSI GeForce GTX 1060 3GT OC 3GB GDDR5 ($439.89 On Newegg)

PNY GeForce GTX 1060 3GB GDDR5 ($367.97 On Newegg)

Zotac GeForce GTX 1060 Mini 3GB GDDR5 ($249.99 On Amazon)






Nvidia GeForce GTX 1060 6GB






$250

Asus GeForce GTX 1060 Dual 8GB GDDR5 ($637.58 On Newegg)

Colorful GeForce GTX 1060 Mini OC 6GB GDDR5 ($489.99 On Amazon)

EVGA GeForce GTX 1060 Gaming ACX 2.0 6GB GDDR5 ($306.55 On Amazon)

Gigabyte GeForce GTX 1060 Windforce OC 6GB GDDR5 ($349.99 On Newegg)

MSI GeForce GTX 1060 6GT OCV1 6GB GDDR5 ($429.99 On Amazon)

PNY GeForce GTX 1060 6GB GDDR5 ($468.99 On Newegg)

Zotac GeForce GTX 1060 Mini 6GB GDDR5 ($429.99 On Newegg)





Nvidia GeForce GTX 1070





$379

Asus GeForce GTX 1070 Dual 8GB GDDR5 ($899.00 On Amazon)

EVGA GeForce GTX 1070 Gaming Black Edition ACX 3.0 8GB GDDR5 ($789.99 On Newegg)

MSI GeForce GTX 1070 Aero OC ITX 8GB GDDR5 ($659.79 On Amazon)

Gigabyte GeForce GTX 1070 Gaming 8GB GDDR5 ($694.00 On Amazon)

Nvidia GeForce GTX 1070 8GB GDDR5 ($699.00 On Newegg)

Zotac GeForce GTX 1070 Mini 8GB GDDR5 ($789.00 On Newegg)




Nvidia GeForce GTX 1070 Ti





Asus GeForce GTX 1070 Ti Cerberus Gaming 8GB GDDR5 ($899.00 On Newegg)

Colorful iGame GeForce GTX 1070 Ti Vulcan 8GB GDDR5 ($840.00 On Amazon)

EVGA GeForce GTX 1070 Ti Gaming 8GB GDDR5 ($895.98 On Newegg)

Gigabyte GeForce GTX 1070 Ti Windforce 8GB GDDR5 ($799.00 On Amazon)

MSI GeForce GTX 1070 Ti Duke 8GB GDDR5 ($889.98 On Newegg)

PNY GeForce GTX 1070 Ti 8GB GDDR5 ($828.99 On Newegg)






Nvidia GeForce GTX 1080






$500

Asus ROG GeForce GTX 1080 Strix Gaming 8GB GDDR5X ($809.99 On Newegg)

EVGA GeForce GTX 1080 Gaming ACX 3.0 8GB GDDR5X ($837.99 On Newegg)

Gigabyte GeForce GTX 1080 G1 Gaming 8GB GDDR5X ($879.88 On Newegg)

MSI GeForce GTX 1080 Armor OC 8GB GDDR5X ($939.89 On Newegg)

Nvidia GeForce GTX 1080 ($499.99 On Newegg)

PNY GeForce GTX 1080 8GB GDDR5X ($799.98 On Amazon)

Zotac GeForce GTX 1080 Mini IceStorm 8B GDDR5X ($894.99 On Newegg)






Nvidia GeForce GTX 1080 Ti






$700

Asus GeForce GTX 1080 Ti Turbo Edition 11GB GDDR5X ($979.99 On Newegg)

Colorful iGame GeForce GTX 1080 Ti Vulcan X OC 11GB GDDR5X ($1,178.08 On Amazon)

EVGA GeForce GTX 1080 Ti iCX Gaming 11GB GDDR5X ($1,249.00 On Newegg)

Gigabyte GeForce GTX 1080 Ti Turbo 11GB GDDR5X ($899.99 On Newegg)

MSI GeForce GTX 1080 Ti Armor OC 11GB GDDR5X ($1,129.99 On Newegg)

PNY GeForce GTX 1080 Ti Blower Edition 11GB GDDR5X ($1,098.99 On Amazon)

Zotac GeForce GTX 1080 Ti AMP! Extreme Core 11GB GDDR5X ($979.99 On Amazon)



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  • bit_user
    Anonymous said:

    Thanks for the updates. Especially reaching out to manufacturers for comments.

    BTW, I still think the GTX 1070 MSRP should be made current, as it would better show how much the current prices are inflated.
  • IInuyasha74
    Anonymous said:
    Anonymous said:

    Thanks for the updates. Especially reaching out to manufacturers for comments.

    BTW, I still think the GTX 1070 MSRP should be made current, as it would better show how much the current prices are inflated.


    No problem, glad you enjoy the article. I saw you asked several times in the last comment page for us to do so. We were in the process of talking to them already, but we like to keep these things quiet until we have enough ready to publish so unfortunately I couldn't say anything sooner.

    I thought about doing it for the GTX 1070, but prices never quiet settled on the $350 price. A few dropped down to between $330 and $350, but most remained at $350-$400, so I feel the original MSRP better represents what the card has cost to date. I did adjust the GTX 1080s MSRP to what Nvidia set it at after the GTX 1080 TI launched though, as those certainly have dropped in price. Even through this shortage, they are priced very competitively.
  • InvalidError
    Anonymous said:
    BTW, I still think the GTX 1070 MSRP should be made current, as it would better show how much the current prices are inflated.

    MSRPs are what the manufacturers think their products' retail price should be for general market and consumer guidance, not a representation of actual street prices. Manufacturers rarely update MSRPs after launch unless there is a disruptive shift in the competitive landscape forcing them to review their margins.