Retail Nvidia RTX 30-Series GPU Prices Are on the Rise

Multiple graphics cards from several generations
(Image credit: Tom's Hardware)

It's that time of year, when all the tech that you could possibly want for the holidays goes on sale. Check our Black Friday deals and more specifically the Black Friday Graphics Card deals for some of the best options we've found. But if you're shopping around for one of the best graphics cards, it's also worth noting the recent trends in pricing. And that's where we've noticed some disappointing trends.

Our last look at retail October GPU prices indicated nearly everything was still trending down, which is what we would expect in the face of GPU oversupply and next-gen parts launching. The RTX 4090 was incredibly fast and expensive, and it still sold out. RTX 4080 meanwhile was less enticing, given the high price and big performance gap. AMD RX 7900-series cards are coming next month and should hopefully be more competitive. But what about the existing GPUs?

We've got good news and bad news; which would you like first? The bad news, as you've no doubt gleaned from the headline, is that prices on many of Nvidia's GPUs are on the rise — at least at retail, check our eBay GPU prices article for an alternative view of prices. AMD's GPUs meanwhile continue to drop in price, which is more in line with what we expect to see. Here's the full set of data and current retail graphics card prices.

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Current Retail GPU Prices and Monthly Change
Graphics CardBest Retail PriceMonthly Price ChangeeBay Oct AvgLaunch MSRP
GeForce RTX 4090$2,199-2.2%$2,333$1,600
GeForce RTX 4080$1,477$1,200
GeForce RTX 3090 Ti$1,44931.7%$1,105$2,000
GeForce RTX 3090$1,25033.0%$812$1,500
GeForce RTX 3080 Ti$1,00025.0%$755$1,200
GeForce RTX 3080 12GB$84614.3%$663$800
GeForce RTX 3080$700-3.6%$562$700
GeForce RTX 3070 Ti$6001.7%$459$600
GeForce RTX 3070$51013.3%$376$500
GeForce RTX 3060 Ti$381-4.8%$320$400
GeForce RTX 3060$340-5.6%$286$330
GeForce RTX 3050$265-4.7%$241$250
Radeon RX 6950 XT$8303.8%$752$1,100
Radeon RX 6900 XT$655-2.2%$623$1,000
Radeon RX 6800 XT$515-4.6%$491$650
Radeon RX 6800$500-2.0%$399$580
Radeon RX 6750 XT$390-13.3%$430$550
Radeon RX 6700 XT$350-10.3%$313$480
Radeon RX 6700 10GB$330-5.7%$330$480
Radeon RX 6650 XT$250-16.7%$299$500
Radeon RX 6600 XT$2900.0%$221$380
Radeon RX 6600$190-13.6%$182$330
Radeon RX 6500 XT$160-3.0%$141$200
Radeon RX 6400$1496.4%$138$160
GeForce RTX 2060$220-7.6%$184$350
GeForce GTX 1660 Ti$23021.1%$139$280
GeForce GTX 1660 Super$180-16.5%$131$230
GeForce GTX 1660$170-10.5%$120$220
GeForce GTX 1650 Super$22211.5%$120$160
GeForce GTX 1650 GDDR6$1600.0%$128$150
GeForce GTX 1650$1702.4%$126$150
GeForce GTX 1630$130-15.6%$213$150
Intel Arc A770 16GB$3500.0%$548$350
Intel Arc A770 8GB$3300.0%$330
Intel Arc A750$2900.0%$395$290
Intel Arc A380$1400.0%$200$140

Look at how much some of those Nvidia cards have jumped in price compared to last month! The RTX 3090 Ti and 3090 have shot up over 30%, 3080 Ti is up 25%, and the 3080 12GB costs nearly 15% more. We'd also exercise a dose of skepticism on the RTX 3080 10GB, as that value is skewed by the upcoming Maxsun RTX 3080 iCraft OC (opens in new tab) — who? Exactly. Remove that from the equation and the cheapest 3080 10GB card costs $769, 6% more than last month.

RTX 3070 cards are also more expensive, just a 2% increase on the (overpriced IMO) RTX 3070 Ti, and a 13% jump on the RTX 3070. It's not all bad news from Team Green, though, as the RTX 3060 Ti, RTX 3060, and RTX 3050 are all down around 5% compared to last month. There are also a few decent options still hanging around for the RTX 2060, GTX 1660 Super, and GTX 1660 — though the GTX 1650 family of cards are laughably priced by comparison.

AMD prices in contrast mostly continue to drop. The RX 6950 XT went up slightly, by 4% compared to the best price a month ago, but nearly everything else stayed the same or decreased. The RX 6750/6700 XT and the RX 6650 XT and 6600 are all down by 10% or more, and the RX 6800 XT is closing in on $500.

AMD Radeon RX 7900 XTX — coming next month!

(Image credit: Tom's Hardware)

That's really where I think the RX 6800 XT belongs at this point. It's still plenty fast — check our GPU benchmarks hierarchy for details — but it's also two years old and was originally supposed to be a $649 card. Right before the next-gen RX 7900-series arrive (and probably RX 7800-series soon enough), the cards really should be on clearance pricing.

Note that the RX 6800 XT trades blows with the RTX 3080 in conventional gaming scenarios. I wouldn't suggest paying more than $500 for a 3080 either at this point... and yet clearly some people are willing to do so. RX 6750 XT likewise trades blows with the RTX 3070 Ti, but it can now be had for just $390 while the Nvidia card still goes for $600.

Of course, this might all just be retail shenanigans so that we can soon see Black Friday graphics card deals where we'll see things like an RTX 3080 "marked down" from $850 to only $650 — "an all-time low and a 24% discount!" Don't buy into the hype, and keep your wits about you this shopping season, in other words.

We'll do our best to sort out the true deals from among the fields of pretenders. And if you're looking for a great budget option, there's no beating the RX 6600 right now — easily the best value by a long shot.

MSI Mech Radeon RX 6600:  now $189 at Newegg (opens in new tab)

MSI Mech Radeon RX 6600: now $189 at Newegg (opens in new tab) (was $279)
For under $200 (after the $20 rebate), this MSI RX 6600 goes toe-to-toe with Nvidia's RTX 3060 and previous generation RTX 2070 in gaming performance. The best bang for the buck right now, period.

Jarred Walton is a senior editor at Tom's Hardware focusing on everything GPU. He has been working as a tech journalist since 2004, writing for AnandTech, Maximum PC, and PC Gamer. From the first S3 Virge '3D decelerators' to today's GPUs, Jarred keeps up with all the latest graphics trends and is the one to ask about game performance.

  • BX4096
    Of course they are...

    Frankly, I managed to live without a video card upgrade for so long that I can wait another year or two for the whole idiocy to come down. Let the "influencer" led sheeple spend their parents' hard-earned money on something that should realistically sell at one half of the current prices, tops. The more resonable of us have tons of way to spend that kind of money on something that's actually worth it.
    Reply
  • nightbird321
    It's standard practice before Black Friday/Cyber Monday to raise prices at retail in order to sell at a "steep" discount. You all know this.
    Reply
  • kinney
    I upgraded my 1060FE to an A770 and have been very happy with it. It does my work setup, daily triple monitor over RDP setup just as well, and I swear it looks a little better. Doom Eternal looks beautiful with ray tracing and pushes the card to the max. And my League of Legends is as good or better than before. I initially started on the betas and currently on the 101.3802 WHQLs. I haven't had a single crash. Going from 6GB to 16GB is quite the novelty. Looking forward to using XeSS and watching this thing age like fine wine.

    I was originally going to buy a 4070 Ti but I'm increasingly wondering why I would even bother. Especially if I have to fight to get one. I'm happy enough that if I don't get a 4070 Ti, I intend to buy Battlemage and follow Arc's story.
    Reply
  • cfbcfb
    Looks like I made a good move.

    After living off my last (supposedly temporary) gpu upgrade of an $89 RX-580 just before the crypto mining thing took off, I bought a 3080ti for $750 - 20% cash back a little over a month ago.

    I wasn't ever going to pay over $1000 for a card. I wasn't ever going to pay much more than $900 for a nearly god tier 4k gaming experience. The 4090 cost too much, the 4080 looked like an overpriced dog, and I suspected that they'd be hard to get. I expected the AMD 7xxx series to be pretty good and less expensive. They did very well on both counts and I expect that those too will sell for over msrp, and be hard to get.

    I'm set for 3-5 years now, whichever way it goes. I'll think about AM5/socket-what4ever, DDR 5 and gpu's when that time arrives.

    In the meanwhile, just two 8 pin connectors off an existing power supply since the 3080ti uses less electricity than the 3090 or 40xx series. And they won't melt.
    Reply
  • Phaaze88
    Good chance to place this with Black Friday coming up:

    Some good Radeon deals to be had out there.
    "Hey guys/gals, what RTX gpu should I get for gaming on Black Friday?"
    ...
    Reply
  • martinch
    It's interesting to compare the US and European markets - we didn't really see the same depth of price cuts the US saw, and prices have been creeping back up for a while. I ended up purchasing a 3060 Ti about a month ago due to it looking like my 970 had failed, and it's already £60 (15%) more expensive than I paid for it.
    Reply