Nvidia's recently-launched GeForce RTX 4070 isn't just one of the best graphics cards; it's also one of Amazon's best-selling graphics cards. The AD104-based graphics card currently sits at the 7th position on the list.
The GeForce RTX 4070 is a great graphics card for 1440p (2560 x 1440) gaming. It's a worthy successor to last generation's GeForce RTX 3070. The only qualm many have with the GeForce RTX 4070 is the price tag. At $599, you can hardly consider the graphics card a mainstream option for gamers. However, some custom GeForce RTX 4070 models received price adjustments just a day after the launch, bringing them back to $599.
Despite all the controversy with the pricing, the GeForce RTX 4070 is in 7th place on Amazon's list. The graphics card is behind popular models, including the GeForce RTX 3060, RTX 3060 Ti, and Radeon RX 6600. Even the more expensive GeForce RTX 4070 Ti is two positions ahead of the GeForce RTX 4070.
So while the GeForce RTX 4070 is selling ok on Amazon, the graphics card isn't popular at other retailers, like Newegg, where it doesn't appear on the front page of the best-selling list. What came as a big surprise is the Radeon RX 580 2048SP, a rebranded Radeon RX 570 8GB for the Chinese market. Despite being a graphics card from 2018, the Radeon RX 580 2048SP sits tightly behind the GeForce RTX 4070.
Sales are obviously different for every retailer, especially the ones overseas. According to the latest report from German retailer Mindfactory (via TechEpiphany), the GeForce RTX 4070 outsold its current competitors, such as the Radeon RX 7900 XT, twofold. In addition, the GeForce RTX 4070 sales at Mindfactory were three times higher than the GeForce RTX 4070 Ti.
Meanwhile, Micro Center recently saw the need to bundle a $100 Steam gift card with GeForce RTX 40-series purchases, including the GeForce RTX 4070, to help move inventory. Other reports claim that Nvidia hasn't ramped up the production of GeForce RTX 40-series graphics cards, which seems to confirm that the Ada Lovelace business hasn't been booming as Nvidia had hoped. It's hard for consumers to buy your product when even the mainstream SKU carries a premium price tag.
German publication Igor's Lab got word from its sources that Nvidia is reportedly contemplating slashing $50 of the GeForce RTX 4070 for its AIB partners. If the idea comes to fruition, the GeForce RTX 4070's MSRP will drop to $549 instead of the original $599. Although a $549 price tag seems easier to swallow, it's still a considerable amount to fork over. Many consumers would like a $499 price tag for the GeForce RTX 4070. For comparison, the GeForce RTX 2070 and GeForce RTX 3070 launched for $499. Maybe we're just living in the past, and the days of paying less than $500 for an RTX x070-tier graphics card are long gone.
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Zhiye Liu is a news editor, memory reviewer, and SSD tester at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.
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punkncat I know those jokers flew off the shelf at the local Best Buy stores with a quickness. The partner cards are showing inventory update, but the reference is out of stock with no updates for now.Reply -
hotaru251 is 4070 a good gpu? sure.Reply
is it a smart choice price to performance to other options? No. -
oofdragon U know the RTX 2060S and 6600 XT are selling around $200 and are able to play any game maxed out at 60fps if you disable the RT gimmick, why spend more? I game since NES, I'm perfectly comfortable playing even at sub 30fps which consoles allways did, and now I can do so at 4K on my OLED with just two hundred bucks. Wake me up when VR gets exciting, RT mature enough, and NPCs are up to date with the latest gpt AI. Maybe a fully moded Elder Scrolls VI with full path tracing and VR support? Man even the likes of Hogwarts Legacy runs maxed out just fine at 1080p with the 8gb lacking here and there, I really see no need to upgrade for a long time. Heck with $600 I can build a whole PC running at 144hz for the kids, this pricing scheme is off the roofsReply -
JamesJones44 Replypunkncat said:I know those jokers flew off the shelf at the local Best Buy stores with a quickness. The partner cards are showing inventory update, but the reference is out of stock with no updates for now.
The question I have is how many of those cards did Nvidia make. I haven't seen many founders edition cards available anywhere despite ABI venders being well in stock. The one notable exception being the 4080, but I think most people who even consider a 4080 end up just going with a 4090 given the added performance for "only" 33% more money. -
sitehostplus Reply
How many were actually in stock?punkncat said:I know those jokers flew off the shelf at the local Best Buy stores with a quickness. The partner cards are showing inventory update, but the reference is out of stock with no updates for now. -
Alvar "Miles" Udell It depends on the card it's replacing. It's expensive yes, but at $599 it's not that much more than what a 2070 Super cost at the start of the pandemic and you get 3080 levels of performance. If you currently have a 1060, 2050/2060, or RX 580, basically the most popular cards on the Steam hardware survey, it's a massive upgrade and justified purchase. If you have a 2070+ or 3070+, it's not.Reply -
ingtar33 Reply
no, the 2070 super was $450 in 2019... i know because i got mine for around that.Alvar Miles Udell said:It depends on the card it's replacing. It's expensive yes, but at $599 it's not that much more than what a 2070 Super cost at the start of the pandemic and you get 3080 levels of performance. If you currently have a 1060, 2050/2060, or RX 580, basically the most popular cards on the Steam hardware survey, it's a massive upgrade and justified purchase. If you have a 2070+ or 3070+, it's not.
during the pandemic it went back up to msrp and higher, but prior to the pandemic it's price had cratered down into the 400-450 range. -
punkncat Replysitehostplus said:How many were actually in stock?
Good question. How would one know for your local store(s)? -
atomicWAR More proof this card is over priced and under performs, historically speaking. Nvidia needs to wake up and start dropping prices.Reply -
Alvar "Miles" Udell Replyingtar33 said:no, the 2070 super was $450 in 2019... i know because i got mine for around that.
during the pandemic it went back up to msrp and higher, but prior to the pandemic it's price had cratered down into the 400-450 range.
Yes, prior to the pandemic it was below the $500 MSRP, but at the start of the pandemic when prices returned to MSRP due to demand, non reference editions carrying their customary markups were selling for over MSRP, which is what I paid for my 2070 Super XC Ultra Gaming.