Nvidia's RTX 4080 Tops Newegg's List of Best-Selling GPUs

Nvidia GeForce RTX 4080
Nvidia GeForce RTX 4080 (Image credit: Tom's Hardware)

The GeForce RTX 4080 doesn't currently occupy a spot on our best graphics cards page, largely due to its price. But it has apparently become the best-selling graphics card on Newegg. Meanwhile, the flagship GeForce RTX 4090 currently sits in fourth place.

Despite reports claiming poor GeForce RTX 4080 sales, according to the U.S. retailer, the Gigabyte GeForce RTX 4080 Gaming OC, which usually sells for $1,269.99, has sold the most. However, a graphics card that costs over a grand isn't what everyone needs. The more budget-friendly GeForce SKUs, such as the GeForce RTX 3060 Ti and GeForce RTX 3060, remain popular among consumers. Thoaw last-generation Ampere graphics cards sit comfortably in second and third place.

The GeForce RTX 4090 is perhaps the biggest surprise, though. Notwithstanding the eye-watering $1,599 MSRP, the Ada Lovelace graphics card finds itself in the top five, beating more affordable options like the $479 Radeon RX 6700 XT or $329 Radeon RX 6600

On the other hand, Amazon's top-selling graphics card list shows a different reality. According to Amazon, the GeForce RTX 3060 is the highest-selling graphics card. And the GeForce RTX 4080 and GeForce RTX 4090 are miles away from the GeForce RTX 3060 in terms of sales. The GeForce RTX 4090 sits in the 15th position, whereas the GeForce RTX 4080 is all the way at the bottom in 28th place.

The problem with best-selling lists is that retailers never share the number of units sold. Therefore, we should treat the lists with caution. For example, the GeForce RTX 4080 is reportedly selling well for Newegg. In contrast, Amazon's enjoying great sales from the GeForce RTX 3060. While some may argue that Amazon's data looks more credible, we'll leave that to you to decide. It could also be just down to Amazon being a place for more casual consumers, while Newegg has traditionally courted a more enthusiast PC component audience.

AMD recently launched the Radeon RX 7900 XTX and Radeon RX 7900 XT, starting at $999 and $899, respectively. But while the RDNA 3 graphics cards are in stock at Newegg, they're almost at the bottom of the barrel in terms of sales. The Radeon RX 7900 XT is 88th on Newegg's list, while the Radeon RX 7900 XTX ranks 16th on Amazon's list, with the Radeon RX 7900 XT trailing right behind.

AMD had reportedly prepared over 200,000 units of Radeon RX 7900-series graphics cards for sale, so stock shouldn't be a problem and many sold out on launch day. So, having just launched earlier this week, it will likely take some time before AMD's RDNA 3 offerings penetrate the list of most-sold graphics cards. The fact is that those cards are out there, and Nvidia has some stiff competition, which is good for consumers.

Zhiye Liu
News Editor and Memory Reviewer

Zhiye Liu is a news editor and memory reviewer at Tom’s Hardware. Although he loves everything that’s hardware, he has a soft spot for CPUs, GPUs, and RAM.

  • digitalgriffin
    I'm not much for conspiracy theories,

    But the "church of scientology" sold and bought and resold their own book "dinetetics" by ron l hubbard to keep their book at the top of the NYT best sellers list. This way it would expose more people to the religion. That is until they were caught. I would like to see counts and where they are going. Something smells fishy.


    https://tonyortega.substack.com/p/how-scientology-manufactured-new
    Reply
  • Metal Messiah.
    "The Radeon RX 7900 XT is 88th on Newegg's list, while the Radeon RX 7900 XTX ranks 16th on Amazon's list, .."
    No surprises here. The XT variant really has a bad price/performance ratio at least when compared to XTX SKU.

    Seriously, for $100 more one can get the XTX, depending on the GPU model though, since some custom AIB cards could cost more, so I'm not sure who in AMD's marketing team ? thought $899 would be a fair price for this GPU.

    The previous gen RX 6800 XT was priced at $649, so this increase in price makes little sense. Why should one buy the XT variant, when you get 17-20% higher performance and 20% more memory with the XTX ?
    Reply
  • Sergei Tachenov
    It reminds me of a conversation I once had with a shopkeeper when buying a motherboard.

    Shopkeeper: "Well, we've this nice mobo for $200, and it's very good. Of course, you could buy a top one for $300..."

    Me: "A top one? Your website lists a $500 mobo as one of the most popular ones."

    Shopkeeper: "Right, but you do understand that we list stuff that nobody actually buys as the most popular, don't you?"
    Reply
  • motocros1
    i can see it finally start selling after the 7000 series didn't perform as well in ray tracing. people may have been a little upset with the 4080 price but waited to see what amd's ray tracing performance was and it wasn't good enough to cause them to jump ship just yet
    Reply
  • oofdragon
    Comment section is priceless.. only 3 observations and we already know the truth behind this "top seller".
    Reply
  • JarredWaltonGPU
    Sergei Tachenov said:
    It reminds me of a conversation I once had with a shopkeeper when buying a motherboard.

    Shopkeeper: "Well, we've this nice mobo for $200, and it's very good. Of course, you could buy a top one for $300..."

    Me: "A top one? Your website lists a $500 mobo as one of the most popular ones."

    Shopkeeper: "Right, but you do understand that we list stuff that nobody actually buys as the most popular, don't you?"
    Amazon's page sounds more like it's data driven, since it notes that the section is "updated hourly." That would suggest automation based on actual sales rather than a list curated by the website managers. Newegg's list meanwhile just shows a bunch of graphics cards, and there's no indication that it's a real list of what's selling well rather than a list of what Newegg would like to sell.

    Also, WTF does this Newegg page even show!? Like, I can absolutely state that those numbers are complete BS. Well, maybe not so much BS but they are meaningless. The RTX 3080 Ti Founders Edition, which isn't normally carried by Newegg and is only sold by third parties, had a lowest price of 1,599. And it's in position number 7? Again, Newegg's presentation raises a LOT of red flags.

    What I'd really love to see — and never will — would be a list grouped by the GPUs, so all RTX 4080s, 4090s, 7900 XTXs, etc. together. And then show actual numbers of units sold (and a list of how many units are in stock). That would be awesome.
    Reply
  • PiranhaTech
    Not surprised about the XT. I forgot who said that "if you can afford an $899 GPU, you can afford a $999 one". I 100% agree. If you are paying that kind of dough, you'll probably do the $100 push. It's not like $100->200, $200->300, where that kind of increase would indeed be a huge push for price

    It may end up being like the Ryzen 5800X, where it didn't make sense at first, but eventual price drops ended up making it a good CPU
    Reply
  • Sergei Tachenov
    PiranhaTech said:
    Not surprised about the XT. I forgot who said that "if you can afford an $899 GPU, you can afford a $999 one". I 100% agree. If you are paying that kind of dough, you'll probably do the $100 push. It's not like $100->200, $200->300, where that kind of increase would indeed be a huge push for price
    That's actually the problem with the 4080. I was initially planning to use this for my brand new gaming build until the RTX 40 series actually launched. But when it did, I looked at the prices, said screw it and got the cheapest RTX 4090 I could find instead. As ridiculous as it sounds, it's actually a better value card than the 4080...
    Reply
  • DRagor
    Sergei Tachenov said:
    As ridiculous as it sounds, it's actually a better value card than the 4080...
    As ridiculous as it sounds 4090 will probably be best value card for this whole generation. Which is complete insanity, especially for people who do not consider spending more then 200-300 for GPU.
    Reply
  • Freehiker
    “Stock shouldn’t be an issue”

    There are none in stock anywhere
    Reply