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Twitch Offers Affiliate Streamers 5% Revenue Split

Twitch announced that Affiliates will now earn 5% of the revenues earned from games and in-game items their viewers purchase.

It works something like this: Affiliates stream games available from Twitch Games Commerce, their viewers purchase those games or related in-game items, and Twitch gives the affiliates 5% of those revenues. The idea is that streamers ought to be rewarded for what basically amounts to free marketing while also encouraging people to purchase games from Twitch instead of better-established marketplaces like Steam or GOG.

This revenue sharing model was previously restricted to Partners--who are one notch above Affiliates in Twitch's hierarchy of streamers--but the ability to earn money when your audience buys a game you've streamed is quickly expanding. Twitch announced the revenue sharing for Partners in February, and the Twitch Affiliate Program debuted in April, so it didn't take long for a previously Partner-exclusive feature to reach Affiliates.

The Twitch Affiliate Program is supposed to provide a middle ground between hobbyists and professional streamers. Affiliates have access to some Partner features (the ability to Cheer with Bits, which are animated emoticons, and this new revenue sharing model) but not all. To that end, it's almost surprising that Affiliates will earn the same 5% cut from purchases originating from their streams as the Partners who got the feature first.

Twitch said it's celebrating the expansion of Twitch Games Commerce by offering double the Twitch Crates from June 7-14. These crates offer access to emotes, badges, and Bits, all of which are designed to make sure you keep interacting with the streaming service. The company is effectively building its own little ecosystem where people buy games from Twitch, stream them on Twitch, and then discuss them on Twitch.

Affiliates don't have to do anything to enable this feature--a purchase button will automatically appear on your page when you play a game Twitch sells. Oh, and if you're waiting for Affiliates to get subscriptions, you're going to have to wait a bit longer. Twitch said it's "working on" bringing the feature over to Affiliates. In the meantime, Partners can enjoy having a few exclusive features, at least for a little while.

  • dstarr3
    Considering Twitch is under no obligation to share any profits at all with streamers, the fact that they're not only volunteering but seemingly jumping at the chance to share the profits with their streamers is very endearing.
    Reply
  • branphlakes
    Twitch = Amazon. Amazon's business model is to grow as fast as possible to dominate market share. They can cut that 5% whenever they choose. In the meantime, it's more important that Twitch become the only streaming platform taken seriously.
    Reply
  • BulkZerker
    Man, amazon does NOT like that YouTube is getting their thumb in the streaming pie.
    Reply
  • jaber2
    Content providers should be rewarded more if they want to keep their site stay open
    Reply
  • KirbyKirby
    19788173 said:
    Man, amazon does NOT like that YouTube is getting their thumb in the streaming pie.

    I'm honestly not sure if that Amazon/Twitch is being more aggressive, or that Google/YouTube went too passive. There are a number of steamers I watch that were broadcasting on YouTube when they were offering premium incentives to stream there. Once YouTube started cutting back almost all of them jumped ship and went to Twitch. I'm not sure if Google decided it wasn't worth the investment or if they figured they were entrenched enough at that point that the incentives were no longer needed.
    Reply
  • Th3pwn3r
    5% is still a joke. Without streamers they have nothing, they're only giving a measly 5% and pocketing 95%, think about that, let it sink in. The only way streamers can make a living is from subs/donations, without those it wouldn't be possible.
    Reply
  • KirbyKirby
    19788981 said:
    5% is still a joke. Without streamers they have nothing, they're only giving a measly 5% and pocketing 95%, think about that, let it sink in. The only way streamers can make a living is from subs/donations, without those it wouldn't be possible.

    They're getting 5% of a purchased game. Amazon isn't pocketing 95%, since a large portion goes toward the product itself. And the streamers should get the bulk of their money from subs/donations, because if they only made money on purchases then they would become games salesmen and not streamers. Instead it's just a bonus on the top.
    Reply