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Nvidia’s Q3 shot at the desktop market: $59 graphics cards

By - Source: Tom's Hardware | B 8 comments

Santa Clara (CA) - Nvidia expanded its discrete desktop graphics chip portfolio – this time not with a new expensive flagship model, but a new entry-level version that could stabilize the company’s recent desktop market, which moves to cheaper discrete graphics solutions.

Nvidia’s triple-digit loss in the second quarter of this year was partly caused by a distribution channel and desktop PC manufacturers that are looking for cheap discrete graphics cards. Nvidia’s cards typically carried a premium, which effectively shut the company out of an increasingly important market. In early August, the company promised to go more seriously after this market in the future and the new 9400 GT models are a first attempt to attract some attention.

9400 GT cards are priced about 10-15% below 9500 GT versions and are available within a price range of about $60 to $90. 9500 GT currently sell in the $70 - 200 range, 9600 GTs between $90 and $300, 9800 GTs between $1500 and $200 and 9800 GTXs between $200 and $400. Of course, you expect much from a $60 discrete graphics card that needs to cover manufacturing, shipping and marketing cost and should provide a few dollars for profits as well.

The reference design of the 9400 GT has the same 550 MHz core clock as the 9500 GT, but has only half the memory clock – 400 MHz vs. 800 MHz. Perhaps most significantly, the 9400 GT comes with only 16 active processors, compared to 32 in the 9500 GT, 64 in the 9600 GT, 112 in the 9800 GT and 128 in the 9800 GTX.

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  • 1 Hide
    puterpoweruser , August 29, 2008 5:51 PM
    What in the world are you talking about? Show me a 9500gt for 200 dollars. Show me a 9600gt at 300 dollars. Wow. Lately there is just something entirely wrong with the articulation of the articles, and the information is just plain wrong. Don't just do a google shopping, aka froogle search, and post the price ranges on there, it will throw people off really bad.
  • 0 Hide
    scurvywombat , August 29, 2008 6:12 PM
    I'm guessing that's a typo in reference to the 1500$ 9800gt.
  • 0 Hide
    Shadow703793 , August 29, 2008 8:23 PM
    ^ :lol:  +1 for above posters.
  • 0 Hide
    V3NOM , August 30, 2008 1:53 AM
    wat the crap so nvidia lost a triple digit amount of money huh? $999 doesnt sound like a lot to me... wtf typo time AGAIN
  • 0 Hide
    Mucke , August 30, 2008 4:43 PM
    The rumors are that the production of a gtx280-chip alone costs >100$ while it is around 35$ for a HD4870-chip -- thanks to the new, more efficient design. The HD46xx-cards will show up in less then two weeks and there is still the HD44xx-series to come, based on the same efficient design.

    nvidia is right, most of the money is made in the 60-100$-region, but I don't think they will be able to beat ATI's prices there, just as in the high-end region. OK, high-end is sold via the channel, mid-range cards are sold by OEMs. That makes the mid-range market more inert.

    These cards may also help to buy nv some time, but not more. Cards which are based on the old 8800gtx-design simply wont work against ATIs new chips, their production is to expensive.
  • 0 Hide
    jaragon13 , August 31, 2008 8:00 PM
    "9800 GTs between $1500 and $200"

    Also,I don't see how this suck-ass card is going to beat my integrated 7050.Honestly.400Mhz memory clock?550mhz core clock? 16 SPU's? My integrated has about the same specs,and besides,it's 2 generations behind,and it's integrated.Pleeease.
  • 0 Hide
    ThreatDown , September 2, 2008 2:15 AM
    jaragon13"9800 GTs between $1500 and $200"Also,I don't see how this suck-ass card is going to beat my integrated 7050.Honestly.400Mhz memory clock?550mhz core clock? 16 SPU's? My integrated has about the same specs,and besides,it's 2 generations behind,and it's integrated.Pleeease.

    pretty much any card will beat your 7050 you don't know what you are talking about.
  • 0 Hide
    Anonymous , September 12, 2008 10:55 PM
    Typo, again... doesn't matter, cuz I know what really is real...

    but people, I suppose that we all know everything is not The MHz of a GPU and RAM and etc, ( just compare 8800gtx with HD3870, 8800gtx is far more better that 3870, but 3870's clock is more than 8800gtx, I think ) there is also the design of the chip that is important, I hope this card have the good one ( design )...
    but I like HD4670 more, cuz of the price, and the specs and the design of the chip.