Cooler Master MasterAir G100M CPU Cooler Review: From Roswell With Love

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Testing Results & Conclusion

Comparison Products

For comparison testing, we utilize data from our standardized testing methods collected from prior CPU-cooling reviews on our six-core Core i7 5930K, running at 4.2GHz and 1.20V. We will compare the result data from the Cooler Master MasterAir G100M with that of coolers similar in size and price: the LEPA NEOIllusion, the FSP Windale 4, and the Cooler Master MasterAir MA410P. 

Cooler Master advertises the G100M as able to cool CPUs up to 130W, which makes testing with our overclocked Core i7-5930K slightly more than its advertised capacity, as our Core i7 chip has a rated 140W thermal ceiling at factory clocks and vCore. This cooler is also marketed as supporting Intel Haswell-E processors, so we are pushing the absolute limits on these tests, and we see this in the results. The G100M simply cannot keep up with the thermal load being applied, while the rest of the group, including the G100M’s cousin, the MasterAir MA410P, does rather well. 

It should also be noted that the 50% fan-speed temperature scale could not be accurately represented, due to our test system's processor scaling back to run as low as 3.3GHz due to excessive thermal load throttling. Data for this entry is provided with the understanding that the CPU operated on average at around 3.5GHz.

The G100M uses a 90mm-diameter RGB fan, making it the smallest set of blades of the testing group, but also the fastest-spinning. Typically, when we see high-RPM fan speeds, we often see this translate into higher noise levels.

Interestingly enough, the speed of the G100M’s fan was reflected in only nominal noise levels. In fact, our noise-level reading matches that of the other Cooler Master offering of the group, the MA410P, which comes equipped with a 120mm RGB fan.

Our Acoustic Efficiency chart combines the thermal load performance with the observed relative noise levels at both full and half fan speeds. Given that the G100M struggled under load, it should be scant surprise that the graph swings to the far left of our 0% average line.

Our Performance Value measure gives us an overall view of cost-effectiveness and performance by including individual-unit retail pricing as a comparison to the group's unit-cost average. The G100M actually slides in just a few dollars less than the group average, with an MSRP of $40. That does help offset some of the prior thermal issues, but not enough for it to bounce back fully. 

Conclusion

The MasterAir G100M can do what the other tower coolers in this test group cannot: squeeze into low-profile installations where the case's ceiling height is at a premium. While this works for small HTPC builds, the G100M did struggle with larger thermal-design CPUs or those that might be heavily overclocked (and will do so in cases where "both" apply). This cooler has a place, though, if unique looks and theme are what you're after. It doles out a large dose of cool factor with its low-slung Roswell-inspired styling.   

Still, if you have the vertical chassis space for a typical tower cooler, we would recommend considering other cooling options, especially if overclocking is in the cards. And for $10 more, the Cooler Master MasterLiquid ML120L RGB AIO cooler is a healthy water-cooling alternative to the G100M if you need both a low-profile cooler and compact hardware.

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Garrett Carver
CPU Cooling Reviewer

Garrett Carver is a contributor for Tom’s Hardware, primarily covering thermal compound comparisons and CPU cooling reviews; both air and liquid, including multiple variations of each.

  • bit_user
    Needs more heat pipes.

    This reminds me of an old Zalman flower-style cooler I used on my Pentium 4. That worked a bit better, since it was made of pure copper, but I had to dust it a couple times per year to avoid the CPU overheating. As the pitch of the fins narrows towards the center, they're very prone to catching dust.

    From that, I went to a square-style down-draft cooler for my 130 W Sandybridge-E. I did upgrade the 120 mm fan with a 140 mm oversized model.

    I do find it a bit strange that the VRM wasn't better cooled. Perhaps the motherboard is not well-designed for down-draft coolers.
    Reply
  • alextheblue
    20887702 said:
    Needs more heat pipes.
    ...
    I do find it a bit strange that the VRM wasn't better cooled. Perhaps the motherboard is not well-designed for down-draft coolers.
    Needs more everything. To be fair it's a lightweight LP cooler so it's really aimed at compact systems. But yeah between the motherboard layout and the dinky fan I'm not that surprised the VRM temps suffer.
    Reply
  • Crashman
    This one should have been reviewed by compact case and cooling editor Chris Miconi.
    Reply
  • barqscreamsoda
    Y'all should really be embarrassed by this testing. Why would you even waste your time putting a SFF cooler rated at 130W on a system that is probably running at 250W TDP? I could have made that chart for you without running the tests.

    Also, 110 degrees over ambient? Were you running this test in a walk in freezer, or are these numbers wrong?
    Reply
  • stdragon
    The design of this is appealing to me as a replacement for the Intel stock HSF currently in use for a rig I built for office use (Intel non OCed). Which brings up an important criticism - why was this not tested against an Intel stock HSF for comparison. Why aren’t any of the reviews tested against stock for that matter??!
    Reply
  • Crashman
    20888406 said:
    Y'all should really be embarrassed by this testing. Why would you even waste your time putting a SFF cooler rated at 130W on a system that is probably running at 250W TDP? I could have made that chart for you without running the tests.

    Also, 110 degrees over ambient? Were you running this test in a walk in freezer, or are these numbers wrong?
    I think Mr Carver forgot that Chris Miconi was doing these on his Mini ITX 1151 rig. The reason is probably that Miconi has been producing so little content that Garrett didn't know he was still on the roster.

    Would you like me to request a retest, or would you rather have us just let this one fade into oblivion?

    Reply
  • 10tacle
    20887702 said:
    Needs more heat pipes. This reminds me of an old Zalman flower-style cooler I used on my Pentium 4. That worked a bit better, since it was made of pure copper, but I had to dust it a couple times per year to avoid the CPU overheating. As the pitch of the fins narrows towards the center, they're very prone to catching dust.

    Yep. I have a copper Zalman 9700LED cooler for my old trusty Wolfman-dale E8400 build from 2009 that's still kicking. The amount of dust accumulation in those fins is unreal. I take it apart and wash it in mild soapy water one a year. Not only is dust accumulation a problem, but so is grease from like say cooking in the kitchen (yes my kitchen has a PC nook and I use it mostly for recipes).
    Reply
  • 10tacle
    20888686 said:
    Would you like me to request a retest, or would you rather have us just let this one fade into oblivion?

    That might be a good idea. Eteknix did a review with a de-lidded 7700K overclocked to 5.0 GHz at 1.345v and got 95C load results: https://www.eteknix.com/cooler-master-masterair-g100m-ufo-rgb-cpu-cooler-review/4/

    Being de-lidded though skews those results as I'm sure your 5930K was untouched. Otherwise, I'd suggest make like Def Leppard and let it fade away. (That's a lyric in one of their songs for you Millennials).
    Reply
  • cryoburner
    I think it would have been better to see this tested against other low profile coolers, with maybe a single tower cooler in the mix to show how much better performance can be with one of those if one has the room. I'm not in the market for a low-profile cooler, but this comparison seems a bit like testing the performance of a laptop against a group of similarly-priced desktop PCs.
    Reply
  • barqscreamsoda
    20888686 said:
    I think Mr Carver forgot that Chris Miconi was doing these on his Mini ITX 1151 rig. The reason is probably that Miconi has been producing so little content that Garrett didn't know he was still on the roster.

    Would you like me to request a retest, or would you rather have us just let this one fade into oblivion?

    This cooler is popping up in a lot of techtuber builds and getting a bit of attention, plus it hasn't been released in the US yet, so there is probably going to be a long tail on the traffic distribution on any review. I think it might be worth it to retest on mini ITX for that reason; the review probably isn't going to fade fast enough.
    Reply