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LG's Curved OLED TV Arrives in US, Samsung's Ships This Week

By - Source: LG Electronics | B 16 comments

And so begins the curved OLED TV craze here in the States.

Grab your purses and wallets quick, as that groovy curved LG OLED TV we drooled over during CES 2013 back in January has finally arrived in the States. The 55 inch curved beauty, aka the Model 55EA9800, was formally introduced to Americans at a VIP launch event on Monday at Best Buy's flagship Magnolia Design Center store in Richfield, Minn. It now retails for a hearty $14,999.99, or the price of a decent small car.

The curved OLED TV will first be sold only at that specific Best Buy location. In the coming weeks, Magnolia stores inside Best Buy in Los Angeles, New York, Miami, Houston, Dallas, San Francisco, Chicago, Seattle and San Antonio will display and begin selling the thin new premium TV. It will then be rolled out to select Magnolia outlets inside Best Buy locations nationwide over the summer.

The LG CURVED OLED TV measures just 0.17 inches thin and weighs less than 38 pounds. It features LG's proprietary WRGB four-color pixel system which adds a white sub-pixel that works in conjunction with conventional red, green and blue pixels. It also sports LG's exclusive Color Refiner that delivers even greater tonal enhancements, and THX Display Certification, making LG's solution the world's first OLED TV to receive this special certification for high quality.

"With its gently curved screen, the new LG CURVED OLED TV represents a unique design statement for discerning high-end consumers," the company said. "This represents the first major design change in the industry since the widespread introduction of flat-panel TVs to the consumer marketplace more than a decade ago. With more than five years of research behind developing the optimal curvature, the LG CURVED OLED TV delivers an IMAX-like viewing experience in the home."

Meanwhile, competing HDTV maker Samsung is reportedly shipping its own 55 inch Curved OLED TV solution to the States this week. While we haven't seen an official announcement, Value Electronics owner Robert Zohn told CNET that shipments are on the way, and that he believes he'll be the first retailer to sell the Samsung Curved OLED TV, the KN55S9, in the United States. He even has a dedicated website that offers a promo sheet (pdf) and product details.

Towards the end of June, Samsung began selling its Curved OLED TV in Korea for $13,410 USD (KRW 15 million). The company said the design was inspired by a "Timeless Arena" featuring a luxurious frame whose curved shape mirrors the curvature of an arena. Thanks to this design, the OLED TV keeps the distance between the viewer and TV screen the same from almost any angle, the company said.

Samsung also said users will see true black, and two different live TV programs simultaneously thanks to the company's Multi View technology. This is accomplished by using two sets of 3D glasses which allows one viewer to watch one program and another to watch something completely different. Typically these glasses will flash two altered but similar frames of the same program to create a 3D effect.

"Samsung’s Curved OLED TV is also compatible with the Evolution Kit ensuring that the TV is future-proofed and updates allowing the viewer to enjoy the benefits of the latest features that Samsung has to offer, completing Samsung’s ‘future-proof’ premium TV lineup that includes this year’s flagship Smart TVs and UHD TVs," the company said.

Now that LG has officially launched its Curved OLED TV at Best Buy, we expect to see Samsung make an official announcement any minute now regarding pricing and availability here in the States. For now, we'll have to take CNET and Value Electronics at their word regarding Samsung's delivery this week.

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  • 0 Hide
    whiteodian , July 23, 2013 7:58 AM
    I'd like to see this marvel that is OLED. Definitely not ready for the general consumer at that price point. I hope it or the 4k Tvs come down in price fast.
  • 1 Hide
    waxdart , July 23, 2013 8:01 AM
    I think the flight sim fans will be happy when that curved surface can match a collimated display. https://www.youtube.com/watch?v=Vq30JMknmpg
  • 1 Hide
    aoneone , July 23, 2013 8:29 AM
    15,999 $!??! Bah, chump change, put me down for 3~ ^_^
  • Display all 16 comments.
  • 0 Hide
    enewmen , July 23, 2013 9:17 AM
    Thanks for calling this country the States.
  • 1 Hide
    gm0n3y , July 23, 2013 10:23 AM
    While I haven't seen one of these in person, I can't imagine why having a curved screen would be a benefit, unless it was massive (say 100+ inches). Can anyone here comment on them?
  • 1 Hide
    tomallen , July 23, 2013 10:50 AM
    Who buys TVs for $15,000!? Maybe companies and stuff, but that's like way over the top on price. Maybe if it was in the $3-5,000 range. The color will probably be amazing. I wonder how much the manufacturing cost was and how it compares to the actual cost. The dual view sounds like the wrong direction to go with TVs... There's something to be said for watching a show with other people... I wonder how the sound works with that. They'd have to wear headphones, so no surround sound or anything. Unless they invented dual-hearing speakers. And there's a filter thingy that goes in your ear. :) 
  • 1 Hide
    helz IT , July 23, 2013 10:54 AM
    I question the curve on a TV, too. It seems like it'd be great for monitors because you're sitting close enough where it'd actually you, but it doesn't make a lot of sense in a living room.

    Nevertheless, I'm glad they're finally being released. Only about 5 years to go and I can buy one.
  • 0 Hide
    helz IT , July 23, 2013 10:55 AM
    actually *surround* you
  • 1 Hide
    ddpruitt , July 23, 2013 12:51 PM
    Quote:
    was formally introduced to Americans at a VIP launch event on Monday at Best Buy's flagship Magnolia Design Center store in Richfield, Minn.


    Does anyone shop at BestBuy?

    I guess they don't actually plan to sell any of these things.
  • 0 Hide
    clonazepam , July 23, 2013 1:04 PM
    "...two different live TV programs simultaneously thanks to the company's Multi View technology. This is accomplished by using two sets of 3D glasses which allows one viewer to watch one program and another to watch something completely different. Typically these glasses will flash two altered but similar frames of the same program to create a 3D effect."

    This is exactly what I wanted for console's sports games ages ago... all those cheaters tryin to figure out which play Im about to go with haha =)
  • 1 Hide
    husker , July 23, 2013 1:52 PM
    It's only a 55 inch screen. When viewing from the couch, say 5 feet away, and seated perfectly centered, the edge of the screen is only about 4.6 inches further away than the center. Hardly worth all the effort to "correct" for this difference. (Math: 55 inch diagonal means a 48 inch screen width. Distance to edge of screen can be calculated using Pythagorean theorem: sqrt(5^2 + 2^2) = 5.385 feet. Difference of .385 feet, or 4.62 inches)
    Now, what is the curvature of the screen? It has to assume an ideal viewing distance before the ideal curve can be determined. Is there a single viewing distance that all owners of this TV will agree on? Not to mention a 55 inch screen is a major downgrade for anyone with that kind of money to spend. Given all these reasons, hard to see why they would bother to do this.
  • 1 Hide
    none12345 , July 23, 2013 2:08 PM
    This is rather dumb for TVs. You will need to be directly in front of the display for a good picture. Sure its good for 1 or 2 person viewing, but would suck for a family.

    However, for computer monitors....i cant wait. I would love a 3840x1080(39"x11" ish) or so curved desktop display.

    Tho ideally id like twice the pixel density in that size for a better image, ie 7680x2160 still at 39"x11". And ya i realize that there is no GPU on the market or in the near future that could push a monitor with that many pixels.
  • 0 Hide
    NightLight , July 23, 2013 2:20 PM
    i'll wait a year and pay 1/10th the price, tyvm :) 
  • 0 Hide
    tomallen , July 23, 2013 2:49 PM
    Quote:
    This is rather dumb for TVs. You will need to be directly in front of the display for a good picture. Sure its good for 1 or 2 person viewing, but would suck for a family.

    However, for computer monitors....i cant wait. I would love a 3840x1080(39"x11" ish) or so curved desktop display.

    Tho ideally id like twice the pixel density in that size for a better image, ie 7680x2160 still at 39"x11". And ya i realize that there is no GPU on the market or in the near future that could push a monitor with that many pixels.


    Doesn't the new (coming this fall) Mac Pro support four 4k screens simultaneously? That's 2 screens the size your talking about.
  • 0 Hide
    djr121260 , July 24, 2013 6:30 AM
    WHAT A CURVED TV CAN DO? It consume space, it display the back body, awkward to paste it on the wall. It is great for a style at the corner of your house but you need to spend 12K more from that compare to the same flat TV.
  • 0 Hide
    velosteraptor , July 25, 2013 5:21 AM
    ~15K at Best Buy so probably ~7.5k once its available in other tech stores or websites