Battlefield 6 has been an enormous success for EA from the day it was announced. Ever since Call of Duty essentially shot itself in the foot with the Black Ops 7 reveal, Battlefield became the community's saving grace, all the way from the beta to, now, its launch. It's been such a hit that Alinea Analytics is reporting the military shooter has already sold more than 6.5 million copies across PC and console, generating over $350 million in revenue, which would be franchise-best figures for EA. And indeed, shortly after we hit publish on this story, EA published its own press release officially pushing the number over the 7 million copies mark.
Those kind of sales push it comfortably into COD territory, and way beyond what any of the previous Battlefields were able to achieve. The series has never really had a golden egg, so to speak, because even Battlefield 1 — the title that put it back on the map — was more of a rediscovery rather than something players were actively seeking as an antidote to the COD machine. With Battlefield 2042, EA failed to capitalize on the growing momentum, but everything seems to have lined up miraculously this time.
On PC, according to the analytics, 2.3–2.5 million active users have been playing the game daily since launch. By contrast, around 1 million PlayStation users have returned each day, but we don't have numbers for Xbox. The main takeaway here is that gamers seem to be coming back for some more Battlefield 6 on the daily, propping up a shockingly flat DAU curve for a multiplayer game. Around 45% of PC players for BF6 never even touched BF 2042, showing how this game has become a refuge from the burnout of repetitive or uninteresting military shooters.
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