Volvo Let a Hamster Steer One of Its Trucks

Companies are always looking for sexy and exciting ways to draw attention to their products. Volvo's latest attempt is less sexy and more fuzzy and cute. It involves using a hamster to steer one of its trucks. Seriously.

Volvo wanted to show just how responsive its Volvo Dynamic Steering system really is. The company figured the best way to do that was have Charlie the hamster steer a Volvo FMX truck out of a Spanish quarry.

Volvo points out that since the hamster can't look out the window (obviously) that the actual driving is done by a human who allows Charlie to handle the steering. Volvo fitted the steering wheel with a special hamster wheel and had the driver of the truck guide the hamster with a carrot.

Follow Jane McEntegart @JaneMcEntegart. Follow us @tomshardware, on Facebook and on Google+.

  • halcyon
    That's Volvo for ya.
  • Nakal
    When I read the title, I thought they were referring to Richard Hammond from Top Gear UK
  • crewton
    I miss my volvo...although a hamster couldn't steer my S60 R.
  • mman74
    It's all fun and games until the hamster decides he's had enough of the carrot and fancies some nuts instead.
  • scout_03
    This hamster driver is better then some others he need a big reward cheer for him .
  • m32
    "Call ASPCA!"

    Hamsters: The solution for Asian Drivers
  • ddpruitt
    Just one more reason ending up in an accident should be a criminal act.
  • gm0n3y
    "Volvo fitted the steering wheel with a special hamster wheel"

    I'm pretty sure that it's a pedestal fan cover with a piece of plastic on it.
  • anti-painkilla
    In other news The International Hamster Drivers Union wants the ad removed as it makes all hamsters out to be bad drivers. The US government has already commented on suspending the licenses of 1200 hamster truck drivers.