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eBay Unveils a New Logo After Seventeen Years

By - Source: Techcrunch | B 36 comments

eBay prepares to take on Amazon.com in the fixed-price sales market.

Last month, Microsoft unveiled its new look, a makeover for its 25-year old logo. The change was made to embody the shifting desktop experience that Windows 8 brings with its Modern UI. Now it looks like the company has inspired another to do the same. On Thursday, eBay executive Devin Wenig unveiled a new logo for the company to represent its own changes.

The new logo may keep the iconic eBay colors, but everything else about it has changed. Once the leading place to find auction listings, vintage goods and rare collectibles, eBay has since shifted its focus to better compete with online retail giant, Amazon.com. According to Wenig, the logo redesign is meant to reflect a shift of focus from auctions and collectibles to fixed-price, buy-it-now merchandise.

"It's eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience," Wenig explains. "Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. But we've evolved a lot in the past few years, and eBay is much more than auction-style listings today."

Although the new eBay may prove to be a better competitor in the online marketplace, some would argue the company has last its unique touch, with a logo redesign that puts the nail in the coffin. Tom Walter, a member from the team that developed the original logo commented on Techcrunch:

This watering down and blandifying of a truly great logo, to me, represents what has happened to eBay overall. Once a place to look for the unique and hard-to-find, they left that behind in their quest to out-Amazon Amazon. In that search, they decided to leave the soul of what made that site experience and company so great behind. And by the way, the overlapping colors in the first logo represented the interaction between buyers and sellers in a very personal way. Now the letters barely touch, like they have cooties. And the staggered baseline in the original represented the fun and excitement of finding exactly what you wanted and getting it.

Working along side Meg, Jeff, Rajiv, Mary Lou, Maria, Tom, Steve and scores more from that initial era when nothing was preordained, we were building something that touched people's lives and empowered them in a way few companies ever have. Guess that mission is gone and replacing the logo is the best way to eradicate that feeling from the marketplace and the company. Nice going, eBay, you went ahead and fixed something that did not need fixing. Took something really wonderful and made it, "Eh? Who cares?"

What do you think of the new logo? Let us know in the comments below.

 

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Top Comments
  • 19 Hide
    master_chen , September 15, 2012 10:08 AM


    Getting ready for 8?
    What a piece of crap...my eyes hurt and my sense of visual beauty gets ass-raped, just by looking at it.
    Is this the "style" that is going to trend throughout the world for the next half of the year? I'm going to vomit just by thinking about the possibility.
  • 16 Hide
    rantoc , September 15, 2012 10:09 AM
    Someone wanted its kid to get 10million dollars for 3 mins work!
  • 12 Hide
    beayn , September 15, 2012 1:29 PM
    Another boring logo for a boring time in computing history. This corporate movement toward flattened, solid colors is so dull.
Other Comments
    Display all 36 comments.
  • 19 Hide
    master_chen , September 15, 2012 10:08 AM


    Getting ready for 8?
    What a piece of crap...my eyes hurt and my sense of visual beauty gets ass-raped, just by looking at it.
    Is this the "style" that is going to trend throughout the world for the next half of the year? I'm going to vomit just by thinking about the possibility.
  • 16 Hide
    rantoc , September 15, 2012 10:09 AM
    Someone wanted its kid to get 10million dollars for 3 mins work!
  • 3 Hide
    victorious 3930k , September 15, 2012 10:55 AM
    LATE like always.

    inb4 thumbs down because "TH is the best ever they're late for good articles"
  • -2 Hide
    spentshells , September 15, 2012 11:21 AM
    So he colored a font ? I will at least admit that they were do and it's not terrible considering the color scheme he had to work with.
  • 11 Hide
    SirDevon , September 15, 2012 11:25 AM
    Ebay on a diet? Ebay Lite? No creativity there.
  • -5 Hide
    Anonymous , September 15, 2012 11:35 AM
    Looks good to me. The old Ebay logo is clearly outdated and has a 90's feel.
  • 4 Hide
    freggo , September 15, 2012 11:38 AM
    Didn't even know eBay was still around.
    It's basically a playground for commercial retailers now.
    The few real auction deals get simply lost in the regular merchandise.

    I rather check pricewatch.com or amazon.com these days.
  • 1 Hide
    bombebomb , September 15, 2012 12:12 PM
    The quoted text pretty much sums it up.
  • 11 Hide
    Prescott_666 , September 15, 2012 12:12 PM
    I couldn't remember what the old logo looked like, so I went to ebay and looked at it. I think I like the old one better.

    I never paid any attention to the old one, and I'm not going to pay any attention to the new one. My real reaction is who cares
  • -4 Hide
    SchizoFrog , September 15, 2012 12:40 PM
    rantocSomeone wanted its kid to get 10million dollars for 3 mins work!

    Bad Grammar rantoc... EVERYONE wants their kid to get $10m for 3mins work.
  • 12 Hide
    beayn , September 15, 2012 1:29 PM
    Another boring logo for a boring time in computing history. This corporate movement toward flattened, solid colors is so dull.
  • 11 Hide
    Anonymous , September 15, 2012 1:50 PM
    At least they didn't use Comic Sans :) 
  • 0 Hide
    freggo , September 15, 2012 2:06 PM
    SchizoFrogBad Grammar rantoc... EVERYONE wants their kid to get $10m for 3mins work.


    Update 2.0

    EVERYONE wants to get $10m for 3mins work :-)
  • -2 Hide
    teh_chem , September 15, 2012 2:17 PM
    Maybe they think by not having a crooked letter in their name will make customers think they're not a crooked business anymore...
  • 4 Hide
    hetneo , September 15, 2012 3:17 PM
    Old one was prettier, new one looks somehow unfinished, like a stepping stone on the road between no-logo and finished-logo.
  • 0 Hide
    Cazalan , September 15, 2012 3:21 PM
    Looks fairly bland but more readable than the prior version.
  • 0 Hide
    ddpruitt , September 15, 2012 3:53 PM
    When did Google buy Ebay?
  • 3 Hide
    Onus , September 15, 2012 3:54 PM
    As much as the quote looks like bitterness, I think the sentiments it expresses are dead-on. The elements of the original logo carried exactly the meanings he described; the new one is boring, "me-too."
  • 0 Hide
    rohitbaran , September 15, 2012 4:02 PM
    Meh
  • -1 Hide
    master_chen , September 15, 2012 4:04 PM
    Quote:
    I just love Gaben, seriously. He's a hero. Without him, and the team at Valve, I would have no hope in PC gaming. Edit: Yes, I know there are other great developers, but I'm not only talking about the games! I'm talking about Valve and everything they do. And there is just something special about Gabe, I mean I have never met him, never got to know him in person, but for me he is just amazing.


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