Apple Drops MacBook Pro Retina, Air Prices, Improves Specs

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Prices decreased by $100 to $300.

Apple has announced that it has dropped the prices for MacBook Pro laptops equipped with a Retina display, as well as incorporated improved technical specifications.

The 13-inch MacBook Pro with Retina is now available for $1,499, which is $200 less than what Apple charged for it previously. The higher-capacity 256 GB model, meanwhile, will set you back $1,699; it's $300 less than the original price. The processor clock speed for the latter model has received a boost from 2.5 GHz to 2.6 GHz.

The 15-inch MacBook Pro with Retina has also seen its speed improved, with the lower-end version receiving an increase from 2.3 GHz to 2.4 GHz, while the higher-end model gets pushed from a 2.6 GHz to a 2.7 GHz quad-core processor, accompanied by double the RAM at 16 GB.

Apple also decreased the price of its high-end MacBook Air, with the 256 GB version costing $1,399, or $100 less than the previous price.

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31 Comments Comment from the forums
  • dark_knight33
    "Prices decreased by $100 to $300" conveys your meaning better.

    It's good to see Apple finally recognizing competition exists. Not saying I would buy a Macbook, but Apple lowering it's prices will either force a price reduction, or better features out of PC manufacturers.
    Reply
  • derekullo
    Yeah the title sounds like they dropped the entire MacBook line.

    And apparently Apple sells air and dropped that price too.
    Reply
  • sliem
    Prices decreased from $100 to $300

    Zak, it's an increase if it goes from 100 to 300.
    (yes, I know it should have said "decreased by" as dark_knight33 said)
    Reply
  • guvnaguy
    As if you'll notice a difference from 100MHz and 16GB of RAM....

    I have 8GB and rarely use even half of it
    Reply
  • Martin9630
    Wipe a couple more hundreds off and it might almost be worth considering.
    Reply
  • bisso
    guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it
    Then you don't use a mac book pro for what's it's designed for. A very good 3D, Compositing, Visual effect system. These applications requires alot of memory, and this change is welcome. Not that I am using a macbook pro. But it's a really neat addition I suppose.
    Reply
  • SneakySnake
    guvnaguyAs if you'll notice a difference from 100MHz and 16GB of RAM....I have 8GB and rarely use even half of it
    I have 8 GB and I often run outta RAM. Not everyone is you.
    Reply
  • SneakySnake
    Martin9630Wipe a couple more hundreds off and it might almost be worth considering.
    In the meantime, you can take a look at the plethora of other laptops with high dpi screens.
    Reply
  • d_kuhn
    SneakySnakeI have 8 GB and I often run outta RAM. Not everyone is you.
    This... for home use my wife's laptop with 4Gig has worked like a champ, but I just got a new laptop with 32gig because my last one with 16 was choking on some apps (generally apps manipulating large image or video data... like Premiere Pro editing 5k raw).
    Reply
  • guvnaguy
    I don't use a Macbook to begin with, lol. Alright, I suppose the hardcore multimedia editors will utilize lots of RAM, but for most Macbook buyers I think it's kind of a waste. They should focus on increasing the specs of other components like the hard drive.

    Reply