Friday we reported that Nvidia finally revealed its GeForce GTX 480 and 470, two powerhouse DirectX 11 graphics cards that certainly won't come cheap: around $500 for the GTX 480 and $350 for the GTX 470. Both cards will be manufactured "in-house," and won't appear on the market until the week of April 12. Gamers wanting Nvidia-style DX11 graphics but unwilling to donate organs for the 480 and 470 will eventually look for cheaper, value-priced versions.
Last week there were also reports that cheaper, DX11-capable Fermi-based GeForce graphics cards will be arriving sometime this summer, possibly June. We contacted Nvidia to find out whether this was the case or another churn in the rumor mill. According to the company, that is indeed the case, and was actually mentioned by Nvidia executives at a recent financial conference.
It's certainly clear that Nivida needs to churn out a few low-priced GF100 cards rather quick for the budget gamer. AMD has dominated the market with DX11 offerings for quite some time (since October), and has even launched its first sub-$100 DX11 Radeon card back in January. Despite Nvidia's demonstration of Fermi last week, the company clearly has a tough battle ahead.
Can I have sprinkles and icecream with that? =P
Now if Nvidia gets their pricing/performance right, it'll put pressure on Ati, we'll have to see.
Huh? The $150-$200 video card market is quite large - certainly big enough for both AMD and Nvidia. There are still people who have issues with ATI drivers (grey screen of death etc...) or people who simply dislike ATI (for whatever reason) and would prefer to have a lower cost DX11 Nvidia card.
I see this is a win for all gamers - competition is a good thing, it drives prices down and promotes innovation (without competition no reason to work harder/develop better product nearly as fast)
Anyway it's good to see Nvidia getting in on the mid-range market by early summer, they're in deep need of some value oriented DX11 hardware. Thinking possibly a 256 SP GPU, 1 GB 256-bit GDDR5? Possibly called the GTS450? That would be sweet.