In only one year, prices for 37" LCD TVs in North America fell below $1000, the same price level for the 32" segment an year ago, amid fast falling LCD panel prices, according LCD TV makers and industry sources. Recently, second-tier LCD TV brands such as Vizio, Olevia and Sceptre all offered their 37" LCD TVs at $999 in the North America market, the sources said.
More here at DigiTimes.