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ATI Cuts Price of HD 4870 512MB

By - Source: Tom's Hardware US | B 35 comments

Everyone likes cheap without cutting down quality. Apparently, ATI is hacking HD4800 prices like a crazed maniac from a slasher movie.

As Nvidia's GTS 250 rebrand peers around the corner, waiting to pounce of consumers, ATI is gearing up for the fight, standing its ground on the graphical front with not only the release of the upcoming Radeon HD 2890, but by slashing the price of its Radeon HD 4800 series.  The hacking begins with its Radeon HD 4870 512 MB card, ready for end-user consumption at Newegg and other online retail outlets for $149, a $50 drop from its original price. The price cuts are supposedly taking place this week, just in time for Nvidia's big reveal at CeBIT this week.

From a pricing point of view, the card will mostly compete against Nvidia's GTS 250, rebranded using the existing old GTX 9800+, donning the same $149 pricetag. Consumers seeking better performance for the buck may turn towards ATI's HD 4870, as the card has shown that it even outperforms Nvidia's GTX 260 series. The Radeon HD 4870 card joins the Radeon HD 4850 512MB, previously receiving a drop in price and now selling for $129. Still, at its new price, ATI has positioned the 4850 to compete directly with Nvidia's GTS 250 512 MB card, also offered for $129. 

Based on the RV770 chip, the HD 4870 beams with 800 stream processors, a core clocking in at 750 MHz, a memory clock of 900 MHz using GDDR5, and a 256-bit memory bus. In comparison, the GTX 260 offers 216 stream processors, a core clock of 576 MHz, a memory clock of 999 MHz and a 448-bit memory bus.

Other price cuts are expected later down the road although ATI did not offer further details.

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  • 10 Hide
    bustapr , March 2, 2009 6:13 PM
    YYYYYEEEEEEEEESSSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!
  • 10 Hide
    PrangeWay , March 2, 2009 6:30 PM
    It's cool just because ATI responded to NVIDIA's decpetive rebranding plan, by just smashing it by making their 2year younger and all round better card the same price. Ouch. Nvidia can't be to happy, only the uniformed or fanboys will be choosing the 250.
Other Comments
  • 10 Hide
    bustapr , March 2, 2009 6:13 PM
    YYYYYEEEEEEEEESSSSSSSSSSSSSSSSSSSSS!!!!!!!!!!!!!!!!
  • 4 Hide
    alvine , March 2, 2009 6:15 PM
    wow $150.
    i might get crossfire mobo and get another 4870 then
  • 3 Hide
    LATTEH , March 2, 2009 6:23 PM
    omg just when i need a graphics card too!!!
  • 8 Hide
    edeawillrule , March 2, 2009 6:26 PM
    "ATI is gearing up for the fight, standing its ground on the graphical front with not only the release of the upcoming Radeon
    HD 2890, but by slashing the price of its Radeon HD 4800 series."

    I think you mean 4890 ^.^
  • 10 Hide
    PrangeWay , March 2, 2009 6:30 PM
    It's cool just because ATI responded to NVIDIA's decpetive rebranding plan, by just smashing it by making their 2year younger and all round better card the same price. Ouch. Nvidia can't be to happy, only the uniformed or fanboys will be choosing the 250.
  • 3 Hide
    grieve , March 2, 2009 6:38 PM
    wow is right, $150! the consumer wins!!! Finaly.
  • 0 Hide
    jarnail24 , March 2, 2009 6:41 PM
    Wow just last year I thought it was all over for ati and now there just not giving nvidia a break. there is no reason to buy a 250 gtx or whatever. Glad to say I been an ati fanboy since 1998.
  • 3 Hide
    jarnail24 , March 2, 2009 6:44 PM
    Does this mean the 4890 will only be around 200 dollars?
  • 0 Hide
    grieve , March 2, 2009 6:48 PM
    i would love to see 4870x2 @ $200'ish !
  • 2 Hide
    jeep11 , March 2, 2009 7:05 PM
    Haha I already got my 4850 for 125!
  • 0 Hide
    scarpa , March 2, 2009 7:15 PM
    AMD should have been a GPU company not a CPU company, they would have made millions.
  • 9 Hide
    IronRyan21 , March 2, 2009 7:28 PM
    ATI vs. nVidia = Consumer FTW! I love price drops from competition.
  • 1 Hide
    JeanLuc , March 2, 2009 7:37 PM
    The HD 4870 has always been good value for money even when it was first launched and now it's crashed down to just $150 it makes it even better value for money.

    Is it possible to cram so much value for money into one product!?! :)  I was going to wait for the HD 5870 to arrive but at this price point it's tempting.
  • 0 Hide
    terror112 , March 2, 2009 8:08 PM
    that price is absolutely awesome! I remember spending over $200 for my 4850 a while back, but with the 4870 being even cheaper than what my card retailed for.. I don't know what to say, hooray!!
  • 0 Hide
    theblade , March 2, 2009 8:14 PM
    Just plain awesome! Competition FTW!
  • 0 Hide
    ravenware , March 2, 2009 8:27 PM
    Quote:
    ATI is gearing up for the fight, standing its ground on the graphical front with not only the release of the upcoming Radeon HD 2890


    Are they going backwards or was it supposed to be 4890?

    Kinda sucks for me, jut bought a 4870 1GB version for 225, a good deal but it probably would have been less if i knew and waited.
  • 3 Hide
    hellwig , March 2, 2009 8:31 PM
    From the start, ATI gave every indication their 4870/4850 was very cheap to produce. They released the 4870 at $300 when the GTX280 was still at $650. ATI easily could have charged $400 or $500. Everytime Nvidia reduces prices, so does ATI.

    ATI has a much better business model, create affordable power. Nvidia just goes for power at any cost, and its hurting their bottom line when not everyone can afford a brand-new $700 GPU. I mean, why isn't there a legit GTX 250 instead of a rebranded one. Seems like the GT200 Nvidia created was a one-trick pony.
  • 1 Hide
    Anonymous , March 2, 2009 8:48 PM
    I guess everybody who was saying last year that AMD/ATI was dead has pretty much been pwnd. You know Nvidia is hurting when they can't afford to design a new GPU. Couple that a forthcoming fiasco with Intel's Core i7(after about one year@ 80c under load, people are going to realize they don't last forever at those temps, even if they aren't BSODing when new), and AMD will be EVERYONE'S favorite company again, just like the good old Athlon64 days...
  • 0 Hide
    Tech-Boy , March 2, 2009 8:56 PM
    This is great, right now is one of the best times to buy hardware as the competition is so stiff, and the bang/buck ratio is awesome.
  • 0 Hide
    xanthvar , March 2, 2009 8:58 PM
    um, where??
    I am looking to buy a 4870 on newegg, but instead of dropping in price, the one I WAS going to get is now more expensive (it lost its $25 off, and went from $174 to $199).
    http://www.newegg.com/Product/Product.aspx?Item=N82E16814102810
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