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Apple Was Aware Maps Sucked Before Launch

By - Source: CNET | B 40 comments

Cupertino decided to release the app without making any significant improvements.

Apple was apparently aware of the problems with its maps application before its launch via the introduction of iOS 6, but still decided to release the app to iDevice users.

Numerous developers told Apple during June, the month the first developer beta of iOS 6 was released, that its new maps app had several problems. Speaking with CNET under the condition of anonymity, six developers said they gave warnings to the firm stressing the mapping solution wasn't delivering the best possible experience.

"During the beta period I filed bug reports with Apple's Radar system (notorious for being ignored), posted on the forums several times, and e-mailed multiple people within Apple's MapKit team to voice our concerns," one developer said.

"I posted at least one doomsayer rant after each (developer) beta, and I wasn’t alone," another developer stated. "The mood amongst the developers seemed to be that the maps were so shockingly bad that reporting individual problems was futile. What was needed wasn't so much an interface for reporting a single point as incorrect, but for selecting an entire region and saying 'all of this — it's wrong.'"

Apple ignoring the concerns from developers and releasing its shoddy app without implementing any worthwhile improvements definitely backfired. The firm experienced a high level of criticism from iDevice owners, which eventually led to Apple CEO Tim Cook issuing an open letter apologizing for the app's flaws. They've since been on the lookout for ex-Google developers to aid them in fixing the maps app, which has shown slight signs of improvement.

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Top Comments
  • 23 Hide
    dribblesbarbax , October 12, 2012 1:12 PM
    Those bastards. I could've driven off a cliff. Or into a lake. Or all over the footpath mowing down pedestrians. Such evil bastards.
  • 21 Hide
    vigorvermin , October 12, 2012 2:33 PM
    A iphone5 user walks into a bar...or a hotel...or a restaurant...
  • 21 Hide
    meluvcookies , October 12, 2012 1:21 PM
    The company is now facilitating its own demise in attempt to join Steve Jobs in the afterlife.
Other Comments
    Display all 40 comments.
  • 5 Hide
    wemakeourfuture , October 12, 2012 1:03 PM
    Would be impossible for the QA department to come up with any other conclusion :p 
  • 23 Hide
    dribblesbarbax , October 12, 2012 1:12 PM
    Those bastards. I could've driven off a cliff. Or into a lake. Or all over the footpath mowing down pedestrians. Such evil bastards.
  • 4 Hide
    nieur , October 12, 2012 1:13 PM
    it makes me wonder what apple does with all the money sitting around ? why don't they use to attract talented employees?(No pun intended)
  • 21 Hide
    meluvcookies , October 12, 2012 1:21 PM
    The company is now facilitating its own demise in attempt to join Steve Jobs in the afterlife.
  • 20 Hide
    rad666 , October 12, 2012 1:26 PM
    They probably assumed the QA team was holding it wrong.
  • 15 Hide
    Pennanen , October 12, 2012 1:43 PM
    "apple was aware its products suck before launch"

    Fixed the title for toms.

    Generic apple hater thumbs up please.
  • 0 Hide
    wannabepro , October 12, 2012 1:46 PM
    And iSheep still use iDevices..
  • 1 Hide
    del35 , October 12, 2012 1:47 PM
    Quote:
    I could've driven off a cliff. Or into a lake. Or all over the footpath mowing down pedestrians.


    Ummm, owning any Apple product is like driving off the cliff of technology. Apple is about jailing, restriction, stealing, hoodwinking. Thanks but no thanks iCrap. Fortunately for Apple there are a lot of existentially challenged morons out there that need the Apple logo to give them a sense to "tech-cool".
    If they only knew what "tech-cool" people think of iZombies.
  • 4 Hide
    morstern , October 12, 2012 1:53 PM
    With the degree to wish it sucked I think it is a given they new it was bad. I gather a bit of self-delusion made them believe they could push it out as is and update throught the crap release until it was good enough.
  • 8 Hide
    audi911 , October 12, 2012 2:00 PM
    Apple without Jobs is like a boat with a hole in it.
  • 9 Hide
    JamesSneed , October 12, 2012 2:02 PM
    On the positive side now we have a good excuse for showing up to functions late, pesky iMap.
  • 21 Hide
    vigorvermin , October 12, 2012 2:33 PM
    A iphone5 user walks into a bar...or a hotel...or a restaurant...
  • -2 Hide
    christarp , October 12, 2012 2:42 PM
    The only real way to improve maps is to just release it.. It needs feedback from everyone and criticism from everyone in order to improve. Maps has been around forever, you think google was the only one that worked on it? There have probably been many bug reports for google maps over the last 7 years made by every day users.
  • 3 Hide
    d_kuhn , October 12, 2012 2:43 PM
    If you're found worthy, the apple maps app will tell you to drive off a cliff - thus insuring your ascendance to the holy realm where all the apple faithful are forever happy and wear white (or black).
  • 3 Hide
    del35 , October 12, 2012 3:37 PM
    Quote:
    Apple without Jobs is like a boat with a hole in it.


    Umm, I would say its like a rip off operation without a head ripoff artist.
  • 0 Hide
    del35 , October 12, 2012 3:43 PM
    Quote:
    it makes me wonder what apple does with all the money sitting around ?


    They use it to patent troll, and to generate advertisement to keep their iCripples thinking they are
    cool despite being technologically clueless.

  • 5 Hide
    ddpruitt , October 12, 2012 3:46 PM
    What's really sad is that Apple was arrogant enough to release it knowing that iSheep would still buy a defective product, And what do you know they still did.
  • 3 Hide
    del35 , October 12, 2012 3:48 PM
    Quote:
    I could've driven off a cliff. Or into a lake.


    Hopefully they get sued for causing accidents. That would be the ultimate act of divine retribution.
  • -1 Hide
    Anonymous , October 12, 2012 4:00 PM
    @nieur

    They did hire a whole bunch of talented folks, the kind who managed to fool Samsung folks into believing that they were told in a memo to copy apple products
  • 3 Hide
    greenmachineiijh , October 12, 2012 4:11 PM
    Apple and Google are at odds. End of story. Apple killed Google Maps on the iPhone to further lock down their hardware/software. They have no intention to let anything third party that is good be added to their phone. But I believe legally they can not banish forever Google maps. That is anti-competitive. Just like Verizon tried to sue Google for providing a free map and navigation tool which was better than their $10 a month application. They tried to force their customers to buy their app by removing the competition.

    Either way it can not possibly end favorably for Apple.
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