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Rumor: Apple to Make Own Version of Pandora

By - Source: Wall Street Journal | B 18 comments

Here's an interesting rumor to kick off your weekend: Apple is apparently working on a music service to rival Pandora.

We've been hearing the same Apple rumors for months: iPad Mini, iPhone 5, and Apple TV. However, it seems the Wall Street Journal is tossing some fresh meat on the barbeque with a new report that says Apple is working on a digital music service similar to Pandora.

The newspaper cites people familiar with the matter that say Cupertino is in talks to license music for a custom-radio service that would expand its dominance in digital beyond iTunes. One of the WSJ's sources says that Apple's service would run on the iPhone, iPad, Mac computers, and possibly PCs running Windows. Similar to iTunes, Android and devices running the mobile operating system would be left out in the cold.

Apple has proved it has what it takes in the digital music market with iTunes, which launched over ten years ago. While the company is apparently struggling to strike deals with cable and media companies for its rumored HDTV project, Apple might have an easier time talking to its iTunes partners about a service like this one. The Wall Street Journal's sources mentioned that this radio service would be ad supported (via Apple's own iAds) but ad-supported online radio is a tough nut to crack, and Pandora and Spotify have been on the scene for a while. The Wall Street Journal didn't mention any details regarding cost or subscriptions but we'll keep you posted.

Word on the street is that this service could launch within a few months. Check out the Wall Street Journal for the full scoop.

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  • 5 Hide
    DRosencraft , September 7, 2012 6:11 PM
    Logical next step, but I don't see it working out. Anyone who has iTunes already probably won't shell out money for a custom radio service. ITunes already has an imbedded radio service that plays a wide assortment of internet radio stations. It's not custom radio, but still, how much ground will they gain with something like this? Then again, Apple has had a habit of selling big on ideas that aren't too great, so we'll see. Know I won't be buying.
  • 0 Hide
    boogalooelectric , September 7, 2012 6:16 PM
    Nope, and doesn't Pandora leak money like a sieve? Why follow a failing model? Unless of course they do as they always do and claim they invented such a service which is quite possible. Then I can see people switching over from Pandora and IheartRadio etc. etc. because they perceive it to be original and cool.

    Also most bands stream their music for free now to curb piracy so I do not see the need for this OR Pandora and other services either for that matter.
  • Display all 18 comments.
  • -4 Hide
    amk-aka-Phantom , September 7, 2012 6:23 PM
    You guys have no idea how stupid people get. I have a few friends who're stupid enough to actually set up a US proxy so that they can listen to stuff on Pandora instead of pirating it, buying and downloading it locally or listening to it on YouTube. Explanation? "You don't have to setup a playlist", "it has all the music I like" and other similar crap. *throws desk*

    Oh, and they're all Mac users. Coincidence? I think not. Apple will see good profits from this nonsense.
  • 7 Hide
    classzero , September 7, 2012 6:37 PM
    Tom's Hardware; Your Rumor Headquarters.
  • 0 Hide
    zubikov , September 7, 2012 6:41 PM
    amk-aka-PhantomYou guys have no idea how stupid people get. I have a few friends who're stupid enough to actually set up a US proxy so that they can listen to stuff on Pandora instead of pirating it, buying and downloading it locally or listening to it on YouTube. Explanation? "You don't have to setup a playlist", "it has all the music I like" and other similar crap. *throws desk*Oh, and they're all Mac users. Coincidence? I think not. Apple will see good profits from this nonsense.


    You, of course, are the only person on this earth who knows better. All of those tens of millions Apple/Pandora customers with high disposable incomes actually using & helping improve the services are just a bunch of idiot sheep who are all wrong. Right?
  • 0 Hide
    zubikov , September 7, 2012 6:44 PM
    Apple has rights to more music than any other online distribution service. It can work in large volumes of tracks and more recent tracks than can Pandora or Spotify. If you fuse Pandora's matching algorithms with Apple's content it can become an awesome streaming service.

    Also, Apple is clearly shaking in its boots as Pandora and Spotify are eating its lunch. At the end of the day, more competition = cheaper, better selection of streaming music for us!
  • 0 Hide
    CaedenV , September 7, 2012 6:44 PM
    DRosencraftLogical next step, but I don't see it working out. Anyone who has iTunes already probably won't shell out money for a custom radio service. ITunes already has an imbedded radio service that plays a wide assortment of internet radio stations. It's not custom radio, but still, how much ground will they gain with something like this? Then again, Apple has had a habit of selling big on ideas that aren't too great, so we'll see. Know I won't be buying.

    But when you hear a song you don't like you cannot thumb down a song on live radio and move on to the next one like you can with a service like Pandora. I have a handful of Pandora stations that I absolutely love. Over the last 2 years I have been using it I have my stations playing all songs that I really like, and with adblock plus I don't even get commercials with it most of the time. Way better than any radio station I have ever heard.
  • 2 Hide
    bllue , September 7, 2012 6:46 PM
    DRosencraft Apple has had a habit of selling big on ideas that aren't too great, so we'll see.

    Nah. It's just the iSheep who gobble anything Apple, it could be a turd named the iTurd and they would still pay premium
  • 4 Hide
    twztechman , September 7, 2012 6:47 PM
    Lawsuit!! Sound like Pandora should sue the pants off Apple if this goes thru. After all - it's what Apple would do!
  • 1 Hide
    HenrikG , September 7, 2012 6:48 PM
    Spotify > Pandora
  • -1 Hide
    CaedenV , September 7, 2012 6:51 PM
    classzeroTom's Hardware; Your Rumor Headquarters.

    lol, ya, maybe they should made an addition to their set of websites. We could have:
    Tom's Hardware: hardware reviews
    Tom's Guide: for user guides and promoting broken or outdated download links
    Tom's Style: for useless WTF articles that always have cool titles, but you always regret reading
    Tom's IT Pro: For old IT guys to complain about products, and to push cloud technologies that real IT people either already know about, or simply don't care about. But they require you to post with real names to keep complaints down.

    And then add:
    Tom's Listener: For rumors
    Tom's Commercials: For copy/paste product announcements and releases

    In all seriousness though, Tom's is pretty good about not listing unfounded rumors. You should see the drivel and rumors some other sites are willing to post.
  • -1 Hide
    reprotected , September 7, 2012 7:26 PM
    bllueNah. It's just the iSheep who gobble anything Apple, it could be a turd named the iTurd and they would still pay premium

    It's called marketing and customer loyalty. The reason why they are not changing to other products is because they are satisfied about what they have purchased. I'm sure you are loyal to Windows and are not committing to change to something else like Linux because of the wide amount of software and games that supports Windows compared to Linux; rather you'd upgrade XP to 7 rather than go from XP to Ubuntu. Apple products are viable competitive choices, you just assume because people buy Apple because most of them think they are cool or that Apple sues other companies so that they make crappy products. You can't say Android or Windows is better than iOS or Mac OS X because Apple made them, so therefore they suck, or claim that Android is more open and has widgets, therefore they beat Apple indefinitely. I wonder if you even have a mind of independence, seeing that you circlejerk about how crappy Apple is.

    twztechmanLawsuit!! Sound like Pandora should sue the pants off Apple if this goes thru. After all - it's what Apple would do!Other than the fact

    There is a reason why Apple hasn't gone full-scale nuclear patent and lawsuit war over Google.
  • 0 Hide
    teh_chem , September 7, 2012 7:26 PM
    I am curious if Apple has the customer marketshare to make this sort of thing profitable. Pandora (and other similar services) are not platform-locked, and they STILL have problems staying afloat. Cut down your potential customers to people who don't compose the dominant portion of customer marketshare, and you're even worse off.
  • 0 Hide
    pacioli , September 7, 2012 8:18 PM
    It's just like Pandora but you have to pay lots of $$$ money for it!
  • 0 Hide
    booyaah , September 7, 2012 8:18 PM
    I could care less about music over the Internet, there's already so many ways to get it nowadays, I'd rather get TV over the net instead of through cable/direct tv. It would hopefully lead to more competition instead of the monopoly cable companies have right now. I'd rather pay $20 for the dozen or so channels I regularly watch then $50-60 for over 100 useless channels. Although I'm sure if everyone ditched cable and started streaming TV, cable companies would start trying to set hard caps on data limits.

    I remember when MS approached the big network conglomerates trying to get licensing for streaming prime time TV shows. Apparently they came back to MS with a number that was something near two orders of magnitude higher than what they were hoping for.

    I already hate iTunes, I don't know why they think anyone who's not already an iZealot would pay for streaming radio.

  • 2 Hide
    freggo , September 7, 2012 9:09 PM
    seelsEverything Apple makes turns to gold. This would be a real hit with the entire world. No wonder everyone just copies their inventions and innovation on new products (like....Samsung maybe?). Apple needs to be able to accomplish their goals without the likes of those losers stealing their inventions like this amazing one they'll come out with. I know I'm sold.


    Not everything turns into Gold. The failures just will be forgotten.

    Apple Newton
    Apple USB Mouse
    Copland OS
    Macintosh Performa series
    Macintosh Portable
    Pippin
    Power Mac G4 Cube
    PowerBook Duo series
    eWorld

    All history.

    Apple TV under construction since 2007 and still nothing...
    and
    Macintosh clones outlawed. Big mistake as it could have substantially increased their market share in the PC market.



  • 0 Hide
    Empurfektion , September 9, 2012 3:45 AM
    Holy crap! What an innovative idea from Apple!