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Nvidia: AMD's Lead in DirectX 11 is ''Insignificant''

By - Source: Tom's Hardware US | B 103 comments

Nvidia says it isn't worried about AMD's current lead in DirectX 11.

Nvidia isn't sweating the fact that AMD has already released a GPU that supports the shiny new DirectX 11. Sure, AMD was first to the market with a compatible product, but Nvidia is looking at the larger picture, and a few months isn't going to hurt its overall plan to dominate the market. Michael Hara, senior vice president of investor relations and communications of Nvidia, made this quite clear at the Barclays Capitol Global Technology Conference in San Francisco last week.

"To us, being out of sync with the API for a couple of months isn't as important as what we're trying to do in the big scheme of things for the next four or five years," he said at the conference. "We're just around the corner from preparing our next GeForce and the experience of what you'll see in 3D, what you'll feel in physics, and the improvements you get in graphics will be obvious to the market."

According to Computerworld, Hara also talked about how DirectX 11 was the start of the next big evolution in the API, offering tessellation for smooth curves and support for multi-core processors. DirectX 11 also brings DirectCompute, the ability to utilize the GPU via parallel processing in applications such as video editing and more.

Nvidia's DirectX 11 Geforce GPU, codenamed Fermi, is slated to appear in Q1 2010. Hara addressed the issue of low production yields and the mock-up graphics card shown at its GPU Technology Conference back in September by saying the company will be "vindicated" when Fermi actually arrives. Hara also called AMD's 60-day gain "insignificant" which really sound like fighting words. We love a good fight.

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  • 41 Hide
    Hellbound , December 17, 2009 8:23 PM
    Nothing new here.. Telling us AMD's release is "insignificant" and not giving us additional information on what your cards can do is like saying nothing at all.
  • 40 Hide
    backin5 , December 17, 2009 8:33 PM
    I guess Nvidia decided to stop manufacturing GPUs and chipsets so they can focus all their efforts on negative propaganda against the competition.
  • 35 Hide
    Anonymous , December 17, 2009 8:52 PM
    I'll believe it when I see it Nvidia. Show me the hardware already.
Other Comments
  • 24 Hide
    retirepresident , December 17, 2009 8:22 PM
    I just want to thank you for not give-up. I glad you keep putting pressure on Intel. I will only buy AMD/ATI products.
  • 41 Hide
    Hellbound , December 17, 2009 8:23 PM
    Nothing new here.. Telling us AMD's release is "insignificant" and not giving us additional information on what your cards can do is like saying nothing at all.
  • 26 Hide
    Honis , December 17, 2009 8:24 PM
    They didn't take a huge hit in being months late, behind, and horrid drivers with DirectX 10.1. Why would he worried about being 2 full APIs behind with there flagship cards?

    I think the only thing keeping them afloat is the stigma ATi got from years of poor performance and drivers from the pre-AMD years.
  • 25 Hide
    jj463rd , December 17, 2009 8:24 PM
    The Germans no we Frenchman are not worried for we have the invincible Maginot line to protect us against invasion.France shall never fall.
  • 11 Hide
    Raidur , December 17, 2009 8:26 PM
    "Hara also called AMD's 60-day gain "insignificant" which really sound like fighting words."

    I was thinking the exact same thing when I read the title. :) 
  • 17 Hide
    turboflame , December 17, 2009 8:28 PM
    Sour grapes from the green camp.
  • 40 Hide
    backin5 , December 17, 2009 8:33 PM
    I guess Nvidia decided to stop manufacturing GPUs and chipsets so they can focus all their efforts on negative propaganda against the competition.
  • 35 Hide
    Anonymous , December 17, 2009 8:52 PM
    I'll believe it when I see it Nvidia. Show me the hardware already.
  • 24 Hide
    SneakySnake , December 17, 2009 9:09 PM
    I've already went to a 5850 and I have no plans on turning back. I know that I'm not alone in my move.

    Nvidia is going to suffer from being behind, the question is just how much
  • 25 Hide
    zachary k , December 17, 2009 9:21 PM
    laging behind a couple of months does not matter? come on nvidia, you are in the tech industry, a couple of months might as well be a couple of years!
  • -2 Hide
    HansVonOhain , December 17, 2009 9:28 PM
    Show offs lol
  • 17 Hide
    redgarl , December 17, 2009 9:28 PM
    ATI got back it's market share of the 9800 pro days... Nvidia will play catch for the end of the DX11 generation.
  • -4 Hide
    micr0be , December 17, 2009 9:32 PM
    I CAN SEE IT NOW .... move all resources into developing the best comebacks !!! .... "youuuuur stuuuuuupid" ........(GOOD COMEBACK GUYS RELEASE IT NEXT MONTH).....in ur face AMD !


    can i get an EPIC FAIL ?
  • 8 Hide
    vabeachboy0 , December 17, 2009 9:34 PM
    Nvidia stop hatin...
  • 11 Hide
    Shadow703793 , December 17, 2009 9:36 PM
    *cough*...*cough*.... where ARE the G3xx cards nVidia???*cough*
  • 13 Hide
    Shadow703793 , December 17, 2009 9:37 PM
    zachary klaging behind a couple of months does not matter? come on nvidia, you are in the tech industry, a couple of months might as well be a couple of years!

    +1. Last time I checked, Intel/AMD,etc are on a 6th month schedule for releasing stuff.
  • 1 Hide
    frozenlead , December 17, 2009 9:40 PM
    Yeah. Because 3D graphics (which virtually noone has, and won't for many years) is definitely more important than DX11.
  • 10 Hide
    Anonymous , December 17, 2009 9:48 PM
    Actions speak louder than words.
  • 21 Hide
    matt87_50 , December 17, 2009 9:49 PM
    shut up Nvidia, I'm so sick of your arguments, and your cartoons, and your blocking of PhysX if there is a competitors card in the system...
    and most of all your buggy crappy drivers that pretty much mean you have to install a different driver for each game you want to play.

    AND your dodgy mobile graphics card that you put in my dell laptop that meted FOR EVERYONE, and then you refuse to fix the problem.

    I'm not going to buy a gpu from ati because of dx11, I'm going to buy a gpu from ati, because I HATE you!

  • 26 Hide
    Anonymous , December 17, 2009 9:54 PM
    pleeeeeeease nvidia... show us some DX11 cards already... that way I can buy my Radeons at competitive prices
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