Nvidia: AMD's Lead in DirectX 11 is ''Insignificant''
Nvidia says it isn't worried about AMD's current lead in DirectX 11.
Nvidia isn't sweating the fact that AMD has already released a GPU that supports the shiny new DirectX 11. Sure, AMD was first to the market with a compatible product, but Nvidia is looking at the larger picture, and a few months isn't going to hurt its overall plan to dominate the market. Michael Hara, senior vice president of investor relations and communications of Nvidia, made this quite clear at the Barclays Capitol Global Technology Conference in San Francisco last week.
"To us, being out of sync with the API for a couple of months isn't as important as what we're trying to do in the big scheme of things for the next four or five years," he said at the conference. "We're just around the corner from preparing our next GeForce and the experience of what you'll see in 3D, what you'll feel in physics, and the improvements you get in graphics will be obvious to the market."
According to Computerworld, Hara also talked about how DirectX 11 was the start of the next big evolution in the API, offering tessellation for smooth curves and support for multi-core processors. DirectX 11 also brings DirectCompute, the ability to utilize the GPU via parallel processing in applications such as video editing and more.
Nvidia's DirectX 11 Geforce GPU, codenamed Fermi, is slated to appear in Q1 2010. Hara addressed the issue of low production yields and the mock-up graphics card shown at its GPU Technology Conference back in September by saying the company will be "vindicated" when Fermi actually arrives. Hara also called AMD's 60-day gain "insignificant" which really sound like fighting words. We love a good fight.
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I just want to thank you for not give-up. I glad you keep putting pressure on Intel. I will only buy AMD/ATI products.
Nothing new here.. Telling us AMD's release is "insignificant" and not giving us additional information on what your cards can do is like saying nothing at all.
They didn't take a huge hit in being months late, behind, and horrid drivers with DirectX 10.1. Why would he worried about being 2 full APIs behind with there flagship cards?
I think the only thing keeping them afloat is the stigma ATi got from years of poor performance and drivers from the pre-AMD years.
The Germans no we Frenchman are not worried for we have the invincible Maginot line to protect us against invasion.France shall never fall.
"Hara also called AMD's 60-day gain "insignificant" which really sound like fighting words."
I was thinking the exact same thing when I read the title.
Sour grapes from the green camp.
I guess Nvidia decided to stop manufacturing GPUs and chipsets so they can focus all their efforts on negative propaganda against the competition.
I'll believe it when I see it Nvidia. Show me the hardware already.
I've already went to a 5850 and I have no plans on turning back. I know that I'm not alone in my move.
Nvidia is going to suffer from being behind, the question is just how much
laging behind a couple of months does not matter? come on nvidia, you are in the tech industry, a couple of months might as well be a couple of years!
Show offs lol
ATI got back it's market share of the 9800 pro days... Nvidia will play catch for the end of the DX11 generation.
I CAN SEE IT NOW .... move all resources into developing the best comebacks !!! .... "youuuuur stuuuuuupid" ........(GOOD COMEBACK GUYS RELEASE IT NEXT MONTH).....in ur face AMD !
can i get an EPIC FAIL ?
Nvidia stop hatin...
*cough*...*cough*.... where ARE the G3xx cards nVidia???*cough*
laging behind a couple of months does not matter? come on nvidia, you are in the tech industry, a couple of months might as well be a couple of years!
+1. Last time I checked, Intel/AMD,etc are on a 6th month schedule for releasing stuff.
Yeah. Because 3D graphics (which virtually noone has, and won't for many years) is definitely more important than DX11.
Actions speak louder than words.
shut up Nvidia, I'm so sick of your arguments, and your cartoons, and your blocking of PhysX if there is a competitors card in the system...
and most of all your buggy crappy drivers that pretty much mean you have to install a different driver for each game you want to play.
AND your dodgy mobile graphics card that you put in my dell laptop that meted FOR EVERYONE, and then you refuse to fix the problem.
I'm not going to buy a gpu from ati because of dx11, I'm going to buy a gpu from ati, because I HATE you!
pleeeeeeease nvidia... show us some DX11 cards already... that way I can buy my Radeons at competitive prices
nvidia seems fairly insignificant at the moment... its as if they're bashing other companies more than trying to release competitive video cards
Crap like this is why I didn't wait for Fermi and bought an ATI 5850. When's the last time you heard ATI call a new graphics API "insignificant"?
Slowly but surely, Intel and Nvidia's actions are turning me into an AMD fanboy. Keep at it guys... your marketing's working! (for AMD).
We can all understand what kind of marketing nVidia would be using if the tables were reversed and they had DX11 stuff out while ATI didn't! Reminds me of the jealous friend who didn't think my new car was nice until he got the exact same one and then it was so nice all of a sudden. Immature if you ask me...
And to follow up, I have a GTX275 so I am not an nVidia hater, but let's face it, the current DX11 cards from ATI aren't mediocre stuff put out just to beat nVidia in the DX11 race - I mean these new ATI cards are quality stuff even without the DX11 benefit - as far as I see it DX11 is just the icing on the cake...
People tend to upgrade their graphics long before they need to anyway. I don't really care what nVidia says but I am happy to wait a few months so that I KNOW I will be getting the best architecture. I believe that most people who have rushed out and bought a 5xxx series GPU from ATi are one of maybe 3 things...
1) Desperate for a new build and took the imediate best card available.
2) Are ATi fanboys who would buy ATi anyway.
3) Are the type of PC enthuisiast that upgrades their GPU every 9-12 months anyway.
Now I have no issue at all with those who fit in to cat 1. Maybe I would have done the same thing had I NEEDED a GPU right now. As for Cat 2, well there is nothing you can do about fanboys whether they are nVidia OR ATi. As for Cat 3... well as the ATi 5xxx series has been out now for a couople months and nVidia won't be launching for maybe another 3 months it will only be 3-6 months until you upgrade again and if FERMI is as good as nVidia claim then I think you won't think twice about going with nVidia at that time.
So I still play by my long term rules. Get the best GPU I can afford at the time I want to buy, unless there is an massive release due within the next couple of months at which point I'll wait and see. Unless I have a GPU failure and NEED to upgrade ASAP.
Crap like this is why I didn't wait for Fermi and bought an ATI 5850. When's the last time you heard ATI call a new graphics API "insignificant"?Slowly but surely, Intel and Nvidia's actions are turning me into an AMD fanboy. Keep at it guys... your marketing's working! (for AMD).
Isn't that the point though? THE MARKETING... funny that you should credit AMD/ATi for their MARKETING and not their advanced technology.
Personally I just want the best I can afford. It will be funny though should nVidia release their DX11 cards and they blow ATi cards out of the water or even just beat them on all levels... I wonder how many people seen here slagging nVidia off will be back apologising or just claiming that they backed nVidia all along.
by the time they release this card ati would probably have most of the kinks out of there fab process out of the way (or should i say tsmc?), and who's to say that ati wouldn't release a more aggressively clocked option, or just drop down the price range to dominate everything but the top tear (assuming fermi actually comes out with a justifiable preform advantage). another problem for nvidia is if they run into the same yield issues as ati, if this is the case then the entire nvidia line would be in major shortage...
Wow, honestly I didn't expect this kind of reaction from people.
Nvidia is right, the fact that AMD has the lead as of now with DX11 and new GPUs isn't very significant. Although AMD will gain most sales from lack of a product from Nvidia for the time being, like the article said they are looking at the long run. DX11 is only marketing at this point, there isn't any DX11 games yet to even take advantage of it. I'm sure by the time Fermi comes out there might be couple DX11 games, maybe...
Nvidia is taking more time to refine and make a better GPU/GPGPU. Only time will tell on how their new GPUs will perform, but I hate to see people get so antsy and say stupid crap about Nvidia because they chose to release a couple months later.
**I am not a Nvidia fan-boy, I actually want to buy a couple of 5850s for my next build. Just looking at the article from a different perspective**
Too many silly ATI fanboys on this site. 2 months for a damn card that supports a technology that isn't even in any decent games yet, IS insignificant. AMD went for the the "I got it out there first tactic" and that certainly doesn't mean jack to the end user who doesn't have any DX11 games to use their shiny new ATI card with. Nvidia needs to work on their pricing and their public displays of affection for the competitors but thats about it.
And to those complaining about nvidia driver support......really?.....I mean really? Wow....amazing.
"Them's fightin' words" -Mal Reynolds