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XFX HD 5970 Auctioned on eBay for $10,499

By - Source: Tom's Hardware US | B 73 comments

A limited edition ATI HD 5970 card was supposedly stolen and auctioned off on ebay.

This eBay auction lists a supposed limited edition of the XFX HD 5970 Black Edition #68, one of a thousand that card manufacturer XFX will ever make. As of this writing, the current bid is at $10,499 USD, and is scheduled to end on May 3. The auction even looks legit, showing pics of the unboxed graphics card and the hardware specs.

So how did this seller get his hands on an un-released ATI card? He doesn't specify. "I don't have a box, packaging, user manuals, or even drivers but I am sure they will be released online soon," the seller claims. "It does come with a pretty awesome GUN CASE though."

According to XFX, the card was stolen. The company supposedly released a warning to registered consumers, indicating that the hot hardware is now up for sale on the Internet, and to stay away. There was even mention of a criminal investigation.

However an additional email led honest patrons to a video found on YouTube showing two guys breaking into XFX and snagging the card. XFX then added a caption at the bottom of the eBay listing, saying that the auction of #68 was legit, and that the winning bidder would be committed into purchasing the item. Wait. What? So what does that mean?

It was all a lie to sell a product, that's what it means.

Evidently XFX has now gone into the viral advertising business. Was the card stolen? No. The entire auction and video package was just a promotional tool. Is it really up for auction? Yes.

Draw your own conclusions in the comments!

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Top Comments
  • 28 Hide
    mattfoo2324 , April 26, 2010 6:40 PM
    My brain hurts.
  • 24 Hide
    oconnellda , April 26, 2010 6:41 PM
    Seems to resemble what may have been genius marketing by Apple with it's latest iPhone found at bar story... but who knows.
  • 14 Hide
    cryogenic , April 26, 2010 6:42 PM
    I wouldn't spend 10k on a graphics card even if I was filthy rich, it's like spending 10k on a bike that in 2 years time is outrun by a stock bike. I mean really, the value of a graphics card is in the bang for the buck it gives you not the shininess.
Other Comments
  • 28 Hide
    mattfoo2324 , April 26, 2010 6:40 PM
    My brain hurts.
  • 24 Hide
    oconnellda , April 26, 2010 6:41 PM
    Seems to resemble what may have been genius marketing by Apple with it's latest iPhone found at bar story... but who knows.
  • -1 Hide
    oconnellda , April 26, 2010 6:41 PM
    *its. I'm a grammar snob.
  • 8 Hide
    kriswitak , April 26, 2010 6:41 PM
    XFX Just blessed us all a dose of WIN. They just fooled a lot of people into buying a very expensive card. Hahah. Awesome.
  • 8 Hide
    dxwarlock , April 26, 2010 6:41 PM
    only an extra 10,000 for a special made plastic case!
  • 14 Hide
    cryogenic , April 26, 2010 6:42 PM
    I wouldn't spend 10k on a graphics card even if I was filthy rich, it's like spending 10k on a bike that in 2 years time is outrun by a stock bike. I mean really, the value of a graphics card is in the bang for the buck it gives you not the shininess.
  • 7 Hide
    Platypus , April 26, 2010 6:42 PM
    Sounds like a page out of Apple's playbook.
  • 4 Hide
    brockh , April 26, 2010 6:43 PM
    Some may say this is shady, but it's brilliant marketing either way. Lets face it, all marketing people usually do is create another lame, psuedo-edgy commercial. This obviously works better.
  • 1 Hide
    buwish , April 26, 2010 6:43 PM
    Something else that strikes me as a strange are all of the canceled bids, i.e. some were $999K-$700K. What is with that?
  • 0 Hide
    waylander , April 26, 2010 6:53 PM
    I think any thought it was a joke and wouldn't need to pay until XFX put the statement at the bottom...
  • 13 Hide
    itadakimasu , April 26, 2010 6:54 PM
    This just in.

    The high bidder is a prince in Nigeria.

    I don't care how limited edition it is. In 2 years it's going to be worth $50.
  • -6 Hide
    mavanhel , April 26, 2010 6:55 PM
    I'm not sure if this is regular to a 5970 or not, but from the pictures it doesn't seem to have a DVI port, just 5 (or maybe 6, can't tell due to shadows) HDMI ports.
  • 0 Hide
    xaephod , April 26, 2010 7:00 PM
    I will buy a card from their competitor next time. I don't like being lied to.
  • 3 Hide
    Fendulon , April 26, 2010 7:02 PM
    This is XFX selling this on ebay. It is a real auction and the winner will be obligated to pay for it.

    http://forums.extremeoverclocking.com/showpost.php?p=3683847&postcount=25

    There you go. Should be very interesting. I will pass though, that's too much money for my blood haha.
  • 2 Hide
    dman3k , April 26, 2010 7:03 PM
    Maybe this time, a company really is ripping off Apple...

    Oh, how much I love Apple's marketing team...
  • 0 Hide
    Miharu , April 26, 2010 7:04 PM
    I received a "promo" email from XFX and I don't even try to understand it.
    I was so disappointed with my last XFX card and at 10k... forget it! I don't have this money.
  • 0 Hide
    insider3 , April 26, 2010 7:06 PM
    Is it really that much better than the ones you can get online for $700?
  • 0 Hide
    warmon6 , April 26, 2010 7:07 PM
    it was stolen and not stolen?

    This all hurts my head as well. >.<
  • 7 Hide
    blasterth , April 26, 2010 7:10 PM
    So not a theft but a scam.
  • 0 Hide
    RazberyBandit , April 26, 2010 7:14 PM
    You're welcome, Kevin!
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