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Apple Unveils New iPhone, iPods: Yes, It's Called the iPhone 5

By - Source: Tom's Hardware US | B 103 comments

Apple takes the covers off of its next cash cow, the new iPhone.

Despite the fact that Android phones on the whole are shipping and being activated in greater volume than the iPhone, Apple's mobile device is still among the most highly anticipated singular releases of the year. Even those who have sworn allegiance to the Android Army still take interest in whatever the next iPhone has to offer -- it's good to know what the other guy is up to. Apple CEO Tim Cook and his team will soon be taking to the stage and showing off the next iPhone, and perhaps other closely related iPods.

Keep checking this space, as we'll be updating with the facts as we learn them.

  • Apple CEO Tim Cook opens the event. As usual, he's got a lot of nice things to say about how well Apple is doing.
  • Lots of hype about the new Barcelona store being made from local limestone.
  • 380 stores in 12 countries. Country 13 will be Sweden, opening this Friday.
  • 7 million Mountain Lion upgrades so so far -- fastest ever, but probably due to the ease of upgrade for Lion and Snow Leopard users.
  • Apple had 27% of the notebook sales market in the U.S. in July. Pretty big for expensive machines.
  • 17 million iPads sold April - June. Brings total to 84 million iPads sold through June.
  • Apple says that iPad's tablet market share has grown to 68% despite competition. 91% of all tablet web traffic is from iPad.
  • 700k apps in the store, 250k made for iPad.
  • 400 million iOS device sold through June.
  • It's called the iPhone 5.
  • It's an elongated iPhone with a metal back. If you've been following the rumors, then you've seen it before.
  • Obviously, it's the thinnest and lightest iPhone Apple has ever made.
  • 122 grams and 7.6mm thick.
  • Retina display again at 326 ppi, 1136 x 640 resolution. Widescreen movies will now fit better on the iPhone screen.
  • Apple says it chose to keep it the same width as previous iPhones because it wanted the device to fit in your hand.
  • Older apps that don't run in the taller resolution will run with black boxes on the sides of the screen, just like with movies.
  • The screen boasts 44% better color saturation. Touch sensor integrated right with the screen -- so thinner and better looking.
  • Apple boasts "Ultrafast Wireless" ... Yes, that means LTE, along with GPRS, EDGE, EV-DO, HSPA, HSPA+, DC-HSDPA.
  • Same dynamic antenna technology that is in the 4S (which was born from the botched iPhone 4 antenna, not that Apple mentioned it).
  • 802.11a/b/g/n - dual-channel - up to 150Mbps.
  • New SoC: the Apple A6. Says it is 2x faster in CPU and graphics compared to A5. 22% smaller and more energy efficient.
  • EA goes on stage to demonstrate Real Racing 3. The graphics are very impressive. I think it's time to stop thinking about these things as phones.
  • Better battery life than the iPhone 4S -- not surprising, with a bigger form factor for more battery and a more efficient chip. 8 hours talk, 8 hours browsing, 10 hours Wi-Fi browsing and video, 40 hours music, 225 standby.
  • 8MP camera, improved over the one in the 4S with a low light mode, sapphire crystal. Also better image processing in the hardware. 40% faster in taking pictures.
  • As rumored, a new panorama shooting mode. Apple shows off a 28 megapixel photo of the Golden Gate bridge. Interesting that the resolution is retained.
  • 1080p video in the back with improvements, and now 720p video in the front cam.
  • FaceTime over cell networks. I bet U.S. carriers are pleased - and they may block it. It could be a feature like tethering.
  • Three microphones for better voice recognition and noise cancellation.
  • Wideband audio.
  • As rumored, a new dock connector. Oh my, it's called Lightning... so yeah, Thunderbolt and Lightning (very, very frightening, etc etc.)
  • All digital (old connector could carry analog signals) and fully reversible.
  • Yes, this will be fun for accessory manufacturers, but there will be an adapter. Free? We don't know yet.
  • iOS 6 was demoed on the iPhone 5 with the new maps app, plus turn by turn navigation with Siri. Seems that it's made more for cars than walking or mass transit, but few people need turn by turn for that.
  • Siri is improved to understand questions about sports, movies. Also tighter integration with other apps, so asking Siri to find a restaurant and make a reservation will jump to OpenTable. Then it can give you an option to post about it on your Facebook.
  • Like the other iPhones, the 5 will be available in black and white. White one has metallic aluminum back, and black has the black anodized Al back.
  • Same prices as the iPhone 4S - ranging from 16GB to 64GB.
  • The iPhone 4 will survive as the free one. The iPhone 4S will be the mid-range, and the 5 will be the top of the line.
  • Preorders start September 14. Shipments start on the 21st in select countries, with a bigger rollout on Sept 28.
  • iOS 6 coming Sept 19.
  • Now Apple is talking about a new version if iTunes with a new design. Integrated Facebook Likes system too. I guess Ping is dead!
  • iCloud integration so it knows your progress through, say a movie, across your iPhone, iPad and the computer.
  • New iTunes coming late October -- so not with the new iPhone and iOS.
  • iPod time. Apple has sold over 350 million of these, making it the most popular music player of all time.
  • There's now a 7th gen iPod nano, and it too will use the new Lightning connector. 5.4 mm thick. 2.5" touch screen. It has a home button like the iPhone, but gone is the scroll wheel.
  • Built in fitness software and pedometer, and it now has Bluetooth stereo!
  • Now for the 5th gen iPod touch. Looks a lot like the iPhone 5 with the elongated screen, but it's 6.1 mm thick and weighs 88 grams.
  • "Same display as the iPhone 5" - hopefully the same panel, not just in resolution.
  • The iPod touch gets the A5 chip instead of the A6.
  • It will get a new camera 5MP, five element, which sounds like it is similar to the "new" iPad. 
  • Bottom of the iPod has a little loop for a wrist strap. If the iPhone 5 had this, then little phone charms would be making a HUGE comeback.
  • 720p FaceTime camera. The same Wi-Fi improvements as from the 5.
  • iPod touch will come in five colors this time!
  • iPod touch will also have Siri.
  • New earbud designs, which Apple claims is 3 years in the making. They're calling them EarPods, and they'll be packed with the new models announced today.
  • Apple claims that they sound great -- but anything would be an improvement over the original, crappy earbuds.
  • New iPods coming in October. It's going to be a mad holiday season.
  • And the Foo Fighters close out Apple's event.
     

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Display 103 Comments.
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Top Comments
  • 36 Hide
    whiteodian , September 12, 2012 5:08 PM
    ulgerI'll buy one.Just to throw it into the trash.
    Apple could care less. By buying it, you are giving them money. Think before you speak.
  • 33 Hide
    lahawzel , September 12, 2012 5:02 PM
    What's with these people commenting before any info is actually released? :|

    EDIT> "iPad is 91% of all tablet web traffic! [citation needed] Tim says 'I don't know what these other tablets are doing! They must be in warehouses or store shelves or maybe in peoples' bottom drawer.'"

    Oh I don't know, maybe because my tablet browser (and just about all the other android tablets) looks like a desktop browser to websites because of the User Agent.
  • 26 Hide
    dthx , September 12, 2012 5:35 PM
    The funny thing with Apple is that everything is always either 200% or 400% faster than the previous gen. While the competition can only claim poor figures like 27,7% speed increase...
    I was told that If you repeat the same lie enough times, you end up believing your own lie.
    It's revolutionnary, it's revolutionarry, it's revolutionarry, ... doesn't work with me apparently ;-)
Other Comments
  • 20 Hide
    DroKing , September 12, 2012 4:56 PM
    *snore*... wait... what was just announced?
  • 33 Hide
    lahawzel , September 12, 2012 5:02 PM
    What's with these people commenting before any info is actually released? :|

    EDIT> "iPad is 91% of all tablet web traffic! [citation needed] Tim says 'I don't know what these other tablets are doing! They must be in warehouses or store shelves or maybe in peoples' bottom drawer.'"

    Oh I don't know, maybe because my tablet browser (and just about all the other android tablets) looks like a desktop browser to websites because of the User Agent.
  • 5 Hide
    mobrocket , September 12, 2012 5:04 PM
    do we expect anything new that isnt already done by another manf already
  • -9 Hide
    Anonymous , September 12, 2012 5:06 PM
    I'll buy one.
    Just to throw it into the trash.

  • 36 Hide
    whiteodian , September 12, 2012 5:08 PM
    ulgerI'll buy one.Just to throw it into the trash.
    Apple could care less. By buying it, you are giving them money. Think before you speak.
  • 24 Hide
    chuckydb , September 12, 2012 5:23 PM
    What a weird resolution...
    Old apps will have black bars..... wut????
  • 24 Hide
    omnimodis78 , September 12, 2012 5:24 PM
    fuzznarfI'll buy one. But only because my 3GS is old. And being a software developer, writing IOS apps is faster, more standardized, and more lucrative than Andriod apps unfortunately.

    I don't think your perspective (or understanding) of the Android apps being less lucrative holds up. Maybe 2 years ago, but not today. Maybe you should re-evaluate your position on this.
  • 23 Hide
    igot1forya , September 12, 2012 5:26 PM
    Quote:
    91% of all tablet web traffic is from iPad.

    I wonder how they arrive at that percentage. No doubt that it is a large number for iPad, but my tablet for example, runs the user agent to render as a Desktop. I like the full internet experience and not the limited experience that a lot of website force you to have. I'm sure those numbers a skewed a bit.
  • 12 Hide
    santiagoanders , September 12, 2012 5:30 PM
    Quote:
    Apple had 27% of the notebook sales market in the U.S. in July.

    I wonder what their sales numbers are in the month previous to releasing a new model?
  • 1 Hide
    fuzznarf , September 12, 2012 5:35 PM
    omnimodis78I don't think your perspective (or understanding) of the Android apps being less lucrative holds up. Maybe 2 years ago, but not today. Maybe you should re-evaluate your position on this.

    ummm i do it every day. Android marketplace is fragmented and distributed. Finding apps is not always easy, getting you apps found is equally challenging...too many app outlets...Google Marketplace, GetJar, SlideMe,etc.. all IOS apps are in 1 place. Not to mention differences in requirements to run on different android devices, different requirements and OS flavors and hardware differences.
    The eclipse plugin is slow, huge, a memory hog, and the wysiwyg interface for the IDE is horrible to work with. And considering that I've been writing mobile software since 2009 on IOS and 2010 for android.

    Another thing I've found is that IOS uses tend to buy the full version more often than their Android counterparts.
  • 5 Hide
    subaru41 , September 12, 2012 5:35 PM
    Yawn... nothing new or unexpected.

    Here is what former Apple exec. said:

    http://pulse.me/s/dbQWC

  • 26 Hide
    dthx , September 12, 2012 5:35 PM
    The funny thing with Apple is that everything is always either 200% or 400% faster than the previous gen. While the competition can only claim poor figures like 27,7% speed increase...
    I was told that If you repeat the same lie enough times, you end up believing your own lie.
    It's revolutionnary, it's revolutionarry, it's revolutionarry, ... doesn't work with me apparently ;-)
  • 4 Hide
    Zingam , September 12, 2012 5:38 PM
    That's not right! It should have been named iPhone.
  • 9 Hide
    nuvon , September 12, 2012 5:39 PM
    Apple should have made the screen bigger, not just loooooonger...
  • -6 Hide
    alidan , September 12, 2012 5:46 PM
    with the game, yea it looks nice, now give us some real button controls,
    give us a shell to snap it into,
    give us SOMETHING to make it an actual controller and not just buttons on a screen or tilting it, and than we will talk.
  • 13 Hide
    DjEaZy , September 12, 2012 5:46 PM
    ... so yeah, Thunderbolt and Lightning (very, very frightening, etc etc.)... nice queen's bohemian rhapsody reference...
  • 24 Hide
    chuckydb , September 12, 2012 5:47 PM
    2X faster processor... That means they went from 800mhz to most likely 1,5ghz...
    Wow... Welcome to 2011 Apple.
  • 6 Hide
    blazorthon , September 12, 2012 5:49 PM
    articleThe screen boasts 44% better color saturation. Tough sensor integrated right with the screen -- so thinner and better looking.


    Should that be Touch instead of Tough?

    Also:
    articleNew SoC: the Apple A6. Says it is 2x faster in CPU and graphics compared to A5. 22% smaller and more energy efficient.


    Is is 22% smaller or both 22% smaller and 22% more energy efficient? I'd assume that it's just poorly wored and it's 22% smaller but not 22% more energy efficient, but I'd like to know for sure.
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