MSFT Edits Laptop Hunter Ad at Apple's Request
Microsoft has changed one of its Laptop Hunters commercials leading to speculation that the edits were made at the request of Apple.
One of the big stories to come out of Microsoft's Partners Conference in New Orleans last week was the fact that the company's Chief Operating Officer Kevin Turner told attendees that a representative for Apple's legal team had called him and asked that the company stop airing the Laptop Hunters series of TV spots.
Turner called it the single greatest phone call of his life and said that rather than stopping them, Microsoft was going to keep running them and running them and running them. However, it seems Microsoft has actually tweaked the advertisements a little in order to better reflect Apple's prices.
The reason Apple wanted the ads off the air was because it had since dropped its prices. Understandably, it didn't want potential customers thinking its laptops were more expensive than they actually were. AdAge today reports that Microsoft has edited at least one of the adverts in which a girl named Lauren (not red-headed Lauren, but the blonde Lauren) stated that a specific model of MacBook was $2,000 before you added anything on.
In the original, Lauren's mother went on to ask, "Why would you pay twice the price?" to which Lauren answered, "I wouldn't." It seems Microsoft has edited out that whole segment and replaced it with Lauren's declaration of, "It seems like you pay a lot for the brand..."
Microsoft has removed the old version of the video and replaced it with the new, edited version. Check it out below.
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Jane McEntegart is a writer, editor, and marketing communications professional with 17 years of experience in the technology industry. She has written about a wide range of technology topics, including smartphones, tablets, and game consoles. Her articles have been published in Tom's Guide, Tom's Hardware, MobileSyrup, and Edge Up.
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jerther Reply"It seems like you pay a lot for the brand..."
Which is, IMHO, not false at all... and an even better statement than the previous one :) -
compulsionnra aoster87Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.Reply
I also loathe those commercials. They are pretty much entirely lies or distorted statements. -
eddieroolz aoster87Anything to shut up the snobby Mac guy from the "Hello I'm a Mac" commercials.Reply
+1 -
son_of_the_kiss realize that macs don't have system crashes as often, and if you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?Reply -
dman3k son_of_the_kissif you looked up the parts Apple use you'd get roughly the same price, which begs the question, what do the PC manufacture's use?This myth has been busted many times. Do we have to do this again?Reply
Let's use the MacBook's cheapest offering for example.
http://www.apple.com/macbookpro/specs-13inch.html
http://shop.lenovo.com/SEUILibrary/controller/e/web/LenovoPortal/en_US/catalog.workflow:category.details?current-catalog-id=12F0696583E04D86B9B79B0FEC01C087¤t-category-id=8EFAD587E2724C6D8A32A8D5048982CF
Oh, and Lenovo regular has extra coupon code discounts. Last week, these Lenovo offerings had an extra $160 discount on top of the online discount.
Oh, it hurts, doesn't it, Apple fanbois?