Microsoft Reveals Next Six Retail Store Locations for 2013

Microsoft has detailed its retail store expansion plans for 2013, with the firm announcing it'll open a total of six stores.

The stores will be situated in the following locations:

  • The Shops at La Cantera, San Antonio, Texas
  • Dadeland Mall, Miami, Fla.
  • Beachwood Place, Beachwood, Ohio
  • Westfield San Francisco Centre, San Francisco
  • City Creek Center, Salt Lake City
  • St. Louis Galleria, St. Louis.

During 2012, the software giant opened 51 stores, but it included a number of "pop-up" stores across the U.S. during the holiday season in an effort to promote Windows 8 and its Surface tablet.

The six new stores will see the company boasting 37 full retail locations in the U.S. and Canada. The firm is also reportedly looking to expand its retail presence into Europe.

Comparatively, Apple has 250 retail stores in the U.S. and 140 internationally as of September. Average revenue per store was $51.5 million during the fiscal year 2012, a increase of 19 percent from a year ago.

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  • Onihikage
    Still no MS store in my state...but then, I don't think there's an Apple store either, so I shouldn't expect one.
  • abbadon_34
    the pictures has a wall of tv's, or monitors I assume, but who's? What are they selling besides their own Surface tablet? They don't do hardware.
  • bak0n
    Wow. I'm sure it'll be a big hit in Sanfaglesblow.
  • infernocy
    why does microsoft need stores ? isnt famous enough ?
  • xaephod
    I want to see the employees from the MS store dance over to the Apple store like it was the West Side Story and call out the Apple employees to a Broadway dance/fight. Music provided by The Chemical Brothers.
  • CDdude55
    infernocywhy does microsoft need stores ? isnt famous enough ?
    Because companies like money, i would be suprised if they decided not to open up as many stores as possible.

    There's two MS stores in my state, but i have no incentive to go to either of them, same with the Apple stores, unless i really want to demo new hardware but none of there hardware devices have been exciting enough for me to go all the way out there just to try it.
  • rwpritchett
    Looks like we're getting one of the new stores. But honestly, I'd rather have Micro Center come here than a Microsoft store.
  • halcyon
    Disclaimer: I'm not anti-Microsoft or anti-Apple.
    I've been to the Apple Store and always had a good experience with products that I generally like (not including the weak iPhone 5). I'm certain, based on past experience, that I'll shop there again. Now Microsoft... We have one of their pop-up stores in my local mall...Montgomery Mall (Bethesda, MD). When I saw it I said...hmmm... I wonder if there is enough demand for their products to justify these stores. I'm not a fan of Windows phone and Surface but are they competing well against Apple? I think of MS' hardware (phones and tablets) offerings as niche products. I wonder if all these stores will mean broad success for them.
  • lancero
    I wonder how many CAL seats or SQL Server licenses worth of profit they will eat into with their continued delusions of retail. Maybe there are some leftover crates of brown or olive green Zunes they can stack up at the front.
  • memadmax
    Why would anyone build anything in San Fransico?????