Asus Conference Notebook Stolen Before Show

You know your product must be a hot item if it's stolen before ever hitting store shelves. Asus discovered the hard way just days before a press conference for the launch of the NX90 Bang & Olufsen ICEpower high-end laptop. Apparently the device was seated in an Asus display case inside a 5-star hotel in Romania when it was stolen right on camera.

The details surrounding the theft are minimal, however surveillance video caught one woman and two men quickly heading through the hotel with the laptop at hand. The man seen in the forefront of the trio (with the second man and woman trailing behind) is actually carrying the device under something that resembles a hotel towel.

First appearing at CES 2010, the Asus NX90 Bang & Olufsen ICEpower notebook features a stylish, elegant look and feel--designed by B&O Chief Designer David Lewis--sporting a polished aluminum exterior and palm rest. Other specs include B&O audio quality speakers (with ICE power technology) mounted outside the frame, dual touchpads, a 18.4-inch Full HD LED backlit display, a slot loading Blu-ray/DVD combo drive, Nvidia GeForce GT 334M graphics, the Intel Core i7-720QM processor, dual hard drive support, and more.

With that said, the thieves certainly had good taste. The device was last seen Wednesday on the hotel's security cameras, and so far there's no word if the local officials have located the thieves and retrieved the laptop. Asus was said to have declined making comments on the theft.

  • chickenhoagie
    interesting notebook..never have i seen the upper lid bigger than the lower lid..looks pretty sharp none-of-the-less.
  • Just out of curiosity, but what's so good about getting a dx10 graphics card? Isn't that slightly outdated?
  • cookoy
    Now they got something interesting to talk about during the conference.
  • zachary k
    obviously a kensington lock is not a feature.
  • thaisport
    At least the lid looks nice, better the cheap plastic standard we're used to...
  • dEAne
    hot or not stealing is not a good idea.
  • mindspring
    Does it play Crysis?
  • YardstickWHACK
    For a 5-star hotel. That sure is a crappy surveillance image. They should invest in some multi-megapixel IP cameras. I work for a surveillance manufacturer, and even the little mom and pop stores are buying those things.
  • damasvara
    mindspringDoes it play Crysis?Maybe It does if you're holding it right... lol
  • damasvaraMaybe It does if you're holding it right... lol
    plz stop with that crappy joke.