Framework's new RTX 5070 12GB graphics module costs a whopping $1,199 — 72% more expensive than $699 8GB version, says pricing is beyond its control

Framework RTX 5070 12GB
(Image credit: Framework)

Nvidia silently launched a new 12GB version of its RTX 5070 mobile GPU yesterday, featuring 24Gb (3GB) GDDR7 chips instead of the existing 16Gb (2GB) ones. That took the memory throughput from 384 GB/s to around 576 GB/s on an otherwise unchanged GPU. Apparently, that upgrade is worth an additional $500, at least, according to Framework's pricing.

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Hassam Nasir
Contributing Writer

Hassam Nasir is a die-hard hardware enthusiast with years of experience as a tech editor and writer, focusing on detailed CPU comparisons and general hardware news. When he’s not working, you’ll find him bending tubes for his ever-evolving custom water-loop gaming rig or benchmarking the latest CPUs and GPUs just for fun.

  • circadia
    crazy... my Lenovo Legion Slim 5 with Ryzen 7 7840HS and RTX 4060 costed me roughly 1300 USD just two years ago... what happened? (yes I know it's the RAM crisis, but still)
    Reply
  • Notton
    I forgot where I heard or read it, but basically every single smaller PC/electronics company out there, including Framework, buy their DRAM from supply chain surplus stock, instead of the maker. This puts them at the whims of market conditions and the trader in the middle, more so than HP, Dell, Lenovo, etc.
    Reply
  • Bigshrimp
    Sign of the times. Almost nothing will be affordable again it seems.
    Reply
  • vinay2070
    They are a niche company with less sales, they need higher margins to keep R&D going.
    Reply
  • vinay2070
    Bigshrimp said:
    Sign of the times. Almost nothing will be affordable again it seems.
    Only the AI bubble burst can save us if at all that happens.
    Reply
  • call101010
    Nvidia does not care anymore about the gaming industry ... I even think that soon they will leave the gaming market altogether and focus on AI only.
    Reply
  • Rand max
    call101010 said:
    Nvidia does not care anymore about the gaming industry ... I even think that soon they will leave the gaming market altogether and focus on AI only.
    Hopefully the limp back with their tails between their legs after the burst, to find a market that's moved on. When I eventually upgrade from my 4080, it won't be to another NVIDIA. I'll happily pay a bit extra.
    Reply
  • vinay2070
    call101010 said:
    Nvidia does not care anymore about the gaming industry ... I even think that soon they will leave the gaming market altogether and focus on AI only.
    I dont think so they will do that. They will keep it alive and charge more for the hardware and put in features that AMD will struggle to implment and compete. Gaming is thier fallback strategy. They almost have 90+% gaming hardware share and driver optimizations over decades, doubt they would give that away.
    Reply
  • LordVile
    I’m sure it is. Just like one of their main boards costs about the same if not more than a full laptop with the same chip
    Reply
  • beyondlogic
    Reminds me of the song this fire is out of control lol in this case it's pricing.
    Reply