AMD seems to be having good times on the GPU market thanks to ATI's lead in DirectX 11 parts.
According to Mercury Research's latest market share report for Q2 2010, and AMD’s results compared to the same period last year show that it's taken the lead over Nvidia.
- For the first time in four years, AMD has taken control of the discrete graphics market from Nvidia, with 51.1% market share, up 10.4 points from Q2 2009. In that same period, Nvidia lost 10.4 points.- In the lucrative Desktop discrete market, AMD gained 11 points in the year, standing at 44.5% market share. This was a direct loss for Nvidia, who fell 10.9 points in the same period.- In the fast growing mobile discrete market, AMD gained another 2.4 points, now standing at 56.3% market share.
Just tipping over half of the discrete graphics market share doesn't sound like much, considering Nvidia has the other 48.9 percent, but it's a trend that AMD hopes to continue.