Sign in with
Sign up | Sign in

Confirmed: Lower Cost Nvidia Cards This Summer

By - Source: Tom's Hardware US | B 48 comments

Nvidia confirmed that it will offer cheaper GF100 derivatives this summer.

Friday we reported that Nvidia finally revealed its GeForce GTX 480 and 470, two powerhouse DirectX 11 graphics cards that certainly won't come cheap: around $500 for the GTX 480 and $350 for the GTX 470. Both cards will be manufactured "in-house," and won't appear on the market until the week of April 12. Gamers wanting Nvidia-style DX11 graphics but unwilling to donate organs for the 480 and 470 will eventually look for cheaper, value-priced versions.

Last week there were also reports that cheaper, DX11-capable Fermi-based GeForce graphics cards will be arriving sometime this summer, possibly June. We contacted Nvidia to find out whether this was the case or another churn in the rumor mill. According to the company, that is indeed the case, and was actually mentioned by Nvidia executives at a recent financial conference.

It's certainly clear that Nivida needs to churn out a few low-priced GF100 cards rather quick for the budget gamer. AMD has dominated the market with DX11 offerings for quite some time (since October), and has even launched its first sub-$100 DX11 Radeon card back in January. Despite Nvidia's demonstration of Fermi last week, the company clearly has a tough battle ahead.

Discuss
Display all 48 comments.
This thread is closed for comments
Top Comments
  • 21 Hide
    shin0bi272 , March 30, 2010 12:23 AM
    is this really that big of a deal though? Nvidia always unleashes a range of cards after a flagship card. They will just be lower end versions of the 480 with one of the models being smushed onto a dual card setup and turned into the fastest card nvidia can offer. So basically nvidia told you the song remains the same. Now if we could just get them to actually produce these cards on time and under budget the world would be covered in chocolate and gumdrops.
  • 18 Hide
    mattfoo2324 , March 30, 2010 12:35 AM
    Still rocking a GTX 260 Core 216 since last April, hopefully a Radeon 5850 in my future, unless Nvidia steps up its game. Quickly. And without melting my computer in the process.
  • 12 Hide
    ZEPd3Z , March 30, 2010 1:17 AM
    possibly June? so... definitely December.
Other Comments
  • -3 Hide
    Anonymous , March 29, 2010 11:39 PM
    Nice, can't afford a GTX 470 or 480 right now, but I do want a newer card. And since I dual-boot Linux, AMD is not an option(horrible drivers).
  • 21 Hide
    shin0bi272 , March 30, 2010 12:23 AM
    is this really that big of a deal though? Nvidia always unleashes a range of cards after a flagship card. They will just be lower end versions of the 480 with one of the models being smushed onto a dual card setup and turned into the fastest card nvidia can offer. So basically nvidia told you the song remains the same. Now if we could just get them to actually produce these cards on time and under budget the world would be covered in chocolate and gumdrops.
  • -6 Hide
    bhaberle , March 30, 2010 12:26 AM
    shin0bi272is this really that big of a deal though? Nvidia always unleashes a range of cards after a flagship card. They will just be lower end versions of the 480 with one of the models being smushed onto a dual card setup and turned into the fastest card nvidia can offer. So basically nvidia told you the song remains the same. Now if we could just get them to actually produce these cards on time and under budget the world would be covered in chocolate and gumdrops.



    Can I have sprinkles and icecream with that? =P
  • 12 Hide
    trandoanhung1991 , March 30, 2010 12:33 AM
    Well, at leaste NVIDIA can brag about how their cards have super high SLI scaling in DX11 games. I can't wait to test their SLI scaling myself, when these value cards drop in.
  • 18 Hide
    mattfoo2324 , March 30, 2010 12:35 AM
    Still rocking a GTX 260 Core 216 since last April, hopefully a Radeon 5850 in my future, unless Nvidia steps up its game. Quickly. And without melting my computer in the process.
  • 0 Hide
    Anonymous , March 30, 2010 12:38 AM
    That will result in Nvidia being UNCOMPETITIVE in MORE price markets. Cheaper card ≠ More Competitive
  • 11 Hide
    aznguy0028 , March 30, 2010 1:00 AM
    leonleeThat will result in Nvidia being UNCOMPETITIVE in MORE price markets. Cheaper card ≠ More Competitive

    Actually that's not the case. The big majority of graphic cards price range of where companies earn their revenues is the ~150$ < sector. High end cards are usually only bought by enthusiasts and actually don't hold much of the market compared to the lower end.

    Now if Nvidia gets their pricing/performance right, it'll put pressure on Ati, we'll have to see.
  • 10 Hide
    Anonymous , March 30, 2010 1:10 AM
    "That will result in Nvidia being UNCOMPETITIVE in MORE price markets. Cheaper card ≠ More Competitive"

    Huh? The $150-$200 video card market is quite large - certainly big enough for both AMD and Nvidia. There are still people who have issues with ATI drivers (grey screen of death etc...) or people who simply dislike ATI (for whatever reason) and would prefer to have a lower cost DX11 Nvidia card.

    I see this is a win for all gamers - competition is a good thing, it drives prices down and promotes innovation (without competition no reason to work harder/develop better product nearly as fast)
  • 1 Hide
    dragonsqrrl , March 30, 2010 1:15 AM
    aznguy0028Actually that's not the case. The big majority of graphic cards price range of where companies earn their revenues is the ~150$ < sector. High end cards are usually only bought by enthusiasts and actually don't hold much of the market compared to the lower end. Now if Nvidia gets their pricing/performance right, it'll put pressure on Ati, we'll have to see.

    Actually a recent article I saw seemed to indicate otherwise, with revenue resulting from "high end" cards totaling 40 - 50% of graphics cards sales. While the total number of low/mid range cards sold is many times greater, the price for many high end cards is also many times greater, so it almost seems to balance itself out. This article was posted on Guru3D and was recent (as in the past month or so), but I can't recall if it was referring to either Nvidia or ATI, or both. Surprising to say the least...

    Anyway it's good to see Nvidia getting in on the mid-range market by early summer, they're in deep need of some value oriented DX11 hardware. Thinking possibly a 256 SP GPU, 1 GB 256-bit GDDR5? Possibly called the GTS450? That would be sweet.
  • 12 Hide
    ZEPd3Z , March 30, 2010 1:17 AM
    possibly June? so... definitely December.
  • 11 Hide
    Bolbi , March 30, 2010 1:21 AM
    I would have liked at least the competition provided by these cheaper GF100 derivatives, but I didn't want to wait until this summer to move from the integrated graphics on my motherboard. I have a Radeon HD 5670 scheduled to arrive in two days...
    I think Nvidia missed many budget gamers by being late(r).
  • 1 Hide
    aznguy0028 , March 30, 2010 1:23 AM
    willis12"That will result in Nvidia being UNCOMPETITIVE in MORE price markets. Cheaper card ≠ More Competitive"Huh? The $150-$200 video card market is quite large - certainly big enough for both AMD and Nvidia.

    I completely agree with you. There was a typo, i meant to say 150$ or less market is where the companies get the majority of their sales. I read it in a tech article awhile back but it was comparing the 150$ and below market to the high end of 450$+ cards.

    dragonsqrrlThis article was posted on Guru3D and was recent (as in the past month or so), but I can't recall if it was referring to either Nvidia or ATI, or both. Surprising to say the least...


    Thanks for the info and that's good to know, I guess things are different now perhaps.

  • 2 Hide
    cabose369 , March 30, 2010 1:29 AM
    so basically lower cost cards that benchmark worse than ATI's for the same price this summer.....

    yup.... I'm gonna go jump on that this summer!!! /sarcasm
  • 0 Hide
    Anonymous , March 30, 2010 1:34 AM
    leonleeThat will result in Nvidia being UNCOMPETITIVE in MORE price markets. Cheaper card ≠ More Competitive


    Think about it. Even at lower price points, why would someone pay the same money as a 5770 for an Nvidia part that performs the same as an ATI 5750? Lowering prices doesn't make them any more competitive with ATI because it doesn't match ATI's lineup regardless.
  • 9 Hide
    lunyone , March 30, 2010 1:52 AM
    nVidia - "Don't buy that AMD GPU just yet! We have something comparable coming down the pipe! You might have to wait another 3-6 months, but hold on to your $150-250 and we'll have something competitive by then"
    /sarcasm

    Just looks like another paper launch to me. Of coarse, with the possibility that their (nVidia's) present yeild issues, they should have plenty of "Lower" grade GPU's available to sample from. I don't know this for sure, but seems like this has a high probability of happening.
  • 3 Hide
    ct1615 , March 30, 2010 3:56 AM
    june of 2010 right???

    oh well my GTS 250 can hold me till then
  • 3 Hide
    knowom , March 30, 2010 4:05 AM
    People always find ways to argue over things that shouldn't concern them. All I know is I've always been perfectly content with Nvidia and never had any abnormal problems with them nor had any compelling enough reasons to switch to ATI in the past.

    People will complain if company A or B isn't power efficient enough or doesn't have enough brute power. I hate to break it to them you can't always have both. For the people complaining about Fermi not being power efficient enough and running too hot for their liking well the same can be said about AMD compared to Intel right now and reverse during the A64/P4 era.

    You can either eat what tastes good or eat what's healthy, but what's healthy doesn't always taste good and what tastes good isn't always healthy for you.
  • 2 Hide
    edilee , March 30, 2010 4:13 AM
    I don't understand why everyone is harping about the price of these two cards since they are right on target for brand new products and the where they hit in performance.

    Wasn't the 8800 Ultra like $700 the entire time it was available? I bought my 8800 GTS 512's for $350 each and they were the newest 8800 series card at the time...the 470 which is at the same price point delivers about 3 times the performance. Seems to be on par to me and just cause the economy sux doesn't mean they are going to lower their profit margin to a dangerous level.
  • 1 Hide
    liquidsnake718 , March 30, 2010 5:20 AM
    They can also brag about HOT and BURNING preformance taking a toll on testers CPU's, Memory, and mostly PSU's!!!!
  • 2 Hide
    tacoslave , March 30, 2010 5:27 AM
    omg god has answered our prayers (or mine) 4870x2 for 340!!!!

    http://www.newegg.com/Product/Product.aspx?Item=N82E16814129114

    powerhog? who cares you can pick up two and it will pwn all other cards for less than a 5970!!!!
Display more comments