Expresses dissatisfaction in "one-size-fits-all" approach.
Korean smartphone manufacturer LG has announced that its L-Series range of smartphones has sold over 10 million units.
The L-Series includes the Optimus L3, L5, L7, and L9. While it's an impressive feat, it's nowhere near the commercial performance achieved by other Android-powered smartphones such as Samsung's Galaxy S3, a device that has sold 30 million units in a few months.
LG describes the milestone as "modest," perhaps acknowledging that it was expecting the aforementioned devices to perform better. The firm then spoke about the competition, stating its handsets boast "distinctive" styling, as opposed to a "me too" vibe.
"This milestone demonstrates the importance of delivering smartphones with stylish design, comparative size of display and enhanced UX features," said Dr. Jong-seok Park, LG Mobile Communication Company's president and CEO.
"Whereas other manufacturers are putting all their eggs into a one-size-fits-all phone, our strategy is to develop mobile products for all types of customers according to their individual needs and lifestyles."