Microsoft Sold 1 Million Surface Tablets During 2012's Q4
Windows RT device was expected to ship upwards of 2 million units.
Microsoft's Surface tablet sold a total of one million units during the fourth quarter of 2012.
The figure was revealed by UBS analyst Brent Thill, which represents a million less from a prior forecast of 2 million.
Within an investors note, the analyst referred to two reasons for his projection: "Surface RT is a consumer device with [fourth-quarter] sales suffering from the difficult iPad compare and narrow distribution."
During early December last year, IHS iSuppli analyst Rhoda Alexander said she expected Surface sales of 1.3 million for the quarter, stating that she "would be surprised to see it much above that."
Thill, meanwhile, has projected a more positive launch for Microsoft's Surface Pro tablet, which delivers a more complete Windows 8 experience when compared to the tablet's current Windows RT variant. The upcoming model is expected to launch on January 26.
Branding the Surface Pro "more promising," Thill believes it's a commendable alternative to Apple's iPad for enterprises users. For Microsoft's fiscal 2013 that ends this June, the analyst estimates sales of 2.5 million units. For fiscal 2014, he foresees sales upwards of 8 million.
We had a whole load of positive posts and then one 'tool' pops up and posts utter crap. Well done.
P.s. I purchased the 64Gb RT but am REALLY looking forward to owning the Pro.
Microsoft is not a company that is known to engage in a price war. The $200-$500 tablet market is extremely saturated right now.
http://www.tomshardware.com/news/iPhone-Units-Sold-Apple-Analyst,20528.html
Basically.
That would mean how many total Windows 8 devices being used?
Also, there's the $400M advertising budget for Surface, when gauging the device's market performance, this should be taken into account as well.
Consider yourself lucky
We had a whole load of positive posts and then one 'tool' pops up and posts utter crap. Well done.
P.s. I purchased the 64Gb RT but am REALLY looking forward to owning the Pro.
They then revised it to 2 million.
Then again to 1.2, final results 1 million.
I won a great friendly bet on the complete failure of the Surface, friend now owes me a tonne of push-ups LOL
P.S. The Pro will crash and burn, Microsoft has been making cellphones and tablets for over a decade and they have never sold well, never changed markets or consumer purchasing and preferences. They have never led in the market or had large marketshare.
http://www.theregister.co.uk/2013/01/18/7_reasons_windows_rt_was_doa/