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Microsoft Sold 1 Million Surface Tablets During 2012's Q4

By - Source: Macworld | B 34 comments

Windows RT device was expected to ship upwards of 2 million units.

Microsoft's Surface tablet sold a total of one million units during the fourth quarter of 2012.

The figure was revealed by UBS analyst Brent Thill, which represents a million less from a prior forecast of 2 million.

Within an investors note, the analyst referred to two reasons for his projection: "Surface RT is a consumer device with [fourth-quarter] sales suffering from the difficult iPad compare and narrow distribution."

During early December last year, IHS iSuppli analyst Rhoda Alexander said she expected Surface sales of 1.3 million for the quarter, stating that she "would be surprised to see it much above that."

Thill, meanwhile, has projected a more positive launch for Microsoft's Surface Pro tablet, which delivers a more complete Windows 8 experience when compared to the tablet's current Windows RT variant. The upcoming model is expected to launch on January 26.

Branding the Surface Pro "more promising," Thill believes it's a commendable alternative to Apple's iPad for enterprises users. For Microsoft's fiscal 2013 that ends this June, the analyst estimates sales of 2.5 million units. For fiscal 2014, he foresees sales upwards of 8 million.


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  • 16 Hide
    damianrobertjones , January 20, 2013 12:44 PM
    susyque747OK so now we know of 1 million fools and tools who bought MS crap.


    We had a whole load of positive posts and then one 'tool' pops up and posts utter crap. Well done.

    P.s. I purchased the 64Gb RT but am REALLY looking forward to owning the Pro.
  • 15 Hide
    stickmansam , January 20, 2013 6:26 AM
    I feel that the flagship MS devices are priced to high to truly get large amounts of sales
Other Comments
  • 15 Hide
    stickmansam , January 20, 2013 6:26 AM
    I feel that the flagship MS devices are priced to high to truly get large amounts of sales
  • 6 Hide
    esrever , January 20, 2013 6:34 AM
    Surface is cool but it really doesn't draw people in like that apple effect. Maybe MS will actually price it on par with other non apple tablets using the same kind of hardware.
  • 9 Hide
    Pinhedd , January 20, 2013 7:17 AM
    stickmansamI feel that the flagship MS devices are priced to high to truly get large amounts of sales


    Microsoft is not a company that is known to engage in a price war. The $200-$500 tablet market is extremely saturated right now.
  • -1 Hide
    JOSHSKORN , January 20, 2013 8:18 AM
    I wouldn't mind seeing a "Gaming Surface".
  • -8 Hide
    DjEaZy , January 20, 2013 8:22 AM
    ... in other news...
    http://www.tomshardware.com/news/iPhone-Units-Sold-Apple-Analyst,20528.html
  • 8 Hide
    memadmax , January 20, 2013 8:49 AM
    A million units is not that bad, especially coming from a company that normally does not make hardware....
  • -5 Hide
    halcyon , January 20, 2013 9:42 AM
    DjEaZy... in other news... http://www.tomshardware.com/news/i [...] 20528.html and a kazillion Android devices

    Basically.
  • 1 Hide
    killerclick , January 20, 2013 10:05 AM
    It's been reported (http://blog.adduplex.com/2013/01/adduplex-windows-8rt-device-statistics.html) that Surface comprises 7.5% of all Windows 8 / RT devices.
    That would mean how many total Windows 8 devices being used?

    Also, there's the $400M advertising budget for Surface, when gauging the device's market performance, this should be taken into account as well.
  • 6 Hide
    NightLight , January 20, 2013 10:06 AM
    i can't get a surface yet in my country... so... incomplete stats
  • -8 Hide
    susyque747 , January 20, 2013 11:36 AM
    NightLighti can't get a surface yet in my country... so... incomplete stats

    Consider yourself lucky
  • 2 Hide
    beayn , January 20, 2013 12:15 PM
    memadmaxA million units is not that bad, especially coming from a company that normally does not make hardware....
    That's roughly how many tablets the HP TouchPad sold though, and likely isn't enough money to cover the R&D of the devices let alone the cost of the parts.


  • 6 Hide
    Anonymous , January 20, 2013 12:19 PM
    Having played with a Surface with Win 8 RT I would say it is an excellent tablet cum netbook - if all you do is email, cerf, or use MS Office products. If - like me - you are an IT Pro or Power user then I think the Pro could be the way tog- which is why I am waiting. Still 1 Million tables sold is not to shabby and I think the Surface RT is here to stay.
  • -1 Hide
    beayn , January 20, 2013 12:20 PM
    MS should have learned from HP's Firesale. If they sold their devices at a loss or breaking even for $250, $300 with a keyboard, they'd probably be dominating the market. But at $500 and $600 with a keyboard, they just won't compete.
  • 16 Hide
    damianrobertjones , January 20, 2013 12:44 PM
    susyque747OK so now we know of 1 million fools and tools who bought MS crap.


    We had a whole load of positive posts and then one 'tool' pops up and posts utter crap. Well done.

    P.s. I purchased the 64Gb RT but am REALLY looking forward to owning the Pro.
  • -4 Hide
    lradunovic77 , January 20, 2013 1:24 PM
    Pro is too expensive and out of reach for most people, plus you have a factor of unknown where people are safe with iPad or Android afterall why would John Doe buy Surface when he already owns iPhone. Also Metro is not visually appealing.
  • -5 Hide
    dfusco , January 20, 2013 1:35 PM
    One " difficult iPad compare" is the 15 million or so units Apple sold in the same time frame. lol!
  • -5 Hide
    wemakeourfuture , January 20, 2013 1:42 PM
    Microsoft's initial target was 4 million.
    They then revised it to 2 million.
    Then again to 1.2, final results 1 million.

    I won a great friendly bet on the complete failure of the Surface, friend now owes me a tonne of push-ups LOL

    P.S. The Pro will crash and burn, Microsoft has been making cellphones and tablets for over a decade and they have never sold well, never changed markets or consumer purchasing and preferences. They have never led in the market or had large marketshare.
  • 3 Hide
    Azn Cracker , January 20, 2013 2:21 PM
    Maybe if they dropped the price by $100 or included the keyboard they will get more sales. This thing is overpriced like apple products, but apple is able to get away with it because of its herd.
  • -5 Hide
    jhansonxi , January 20, 2013 3:08 PM
    Microsoft's ARM blunder: 7 reasons why Windows RT was DOA
    http://www.theregister.co.uk/2013/01/18/7_reasons_windows_rt_was_doa/
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