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Nestle to Find UK Customers via GPS Chips in Candy Bars

By - Source: PSFK | B 23 comments
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Nestle is going to track winners of its contest down and hand them a ton of money.

Nestle UK has announced a new marketing campaign aimed at customers in the United Kingdom. The new campaign will will see the company launch a contest that will involve tracking down winners via GPS chips included in winning bars of chocolate.

Dubbed "We Will Find You," PSFK reports that the creepily-named campaign will involve six KitKat 4 Finger, KitKat Chunky, Aero Peppermint Medium, or Yorkie bars. The site writes that these bars look like normal bars but are fitted with GPS trackers. Each of these six trackers will be activated when the wrapper is opened. This will page the prize team, whose job it is to locate the winner within 24 hours. What happens when the team finds the person? They'll give them a check for ten grand. Yep. That's ten grand sterling by the way, which by today's conversion rates equates to just over $16,200.

Nestle is running a two-week poster campaign to support the promotion that will see 3,000 NFC- or QR-equipped posters distributed around the country. Smartphone users can use these to check how many GPS chocolate bars are still in the wild as well as enter a smaller contest to win £10. According to PSFK, Nestle believes the new campaign will be particularly appealing to men.

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Top Comments
  • 20 Hide
    plasmastorm , September 20, 2012 10:12 AM
    Nestle, stalking children since 2012
  • 14 Hide
    sslapikas , September 20, 2012 12:21 PM
    Willy Wonka meets 21st century. I want my Golden ticket! :) 
  • 14 Hide
    saudagar , September 20, 2012 10:39 AM
    What happens when you through the wrapper in the bin on the corner bus stop and go back home?
Other Comments
  • 20 Hide
    plasmastorm , September 20, 2012 10:12 AM
    Nestle, stalking children since 2012
  • 0 Hide
    freggo , September 20, 2012 10:23 AM
    Good bye Hershey, Hello Nestle :-)
  • 13 Hide
    Vestin , September 20, 2012 10:33 AM
    They've just alienated the entire paranoid schizophrenic demographic...
  • 14 Hide
    saudagar , September 20, 2012 10:39 AM
    What happens when you through the wrapper in the bin on the corner bus stop and go back home?
  • -3 Hide
    The_Trutherizer , September 20, 2012 10:56 AM
    Erm... wtf? And how does this gps work? I find it hard to believe they could have miniaturized it to such an extent. Or did I miss something?
  • -2 Hide
    frombehind , September 20, 2012 10:58 AM
    lol, what if you gots the runs and crap out the chip beofre they have a chance to track you down?
  • 8 Hide
    murzar , September 20, 2012 11:19 AM
    frombehindlol, what if you gots the runs and crap out the chip beofre they have a chance to track you down?


    Erm.. I doubt it it will be IN the bar.
  • 4 Hide
    jkflipflop98 , September 20, 2012 11:26 AM
    They'll probably find the majority of them in the bottom of trashcans.
  • 6 Hide
    Onus , September 20, 2012 11:26 AM
    I suspect when the buyer gets one of these, he knows it right away, because he won't unwrap a candy bar, but an obvious "device."
    I wonder if a metal detector, theramin, or some other simple device will be able to detect a "chipped" bar before purchase? You wouldn't be looking for the chip, but for the battery powering it.
  • 14 Hide
    sslapikas , September 20, 2012 12:21 PM
    Willy Wonka meets 21st century. I want my Golden ticket! :) 
  • 4 Hide
    Zingam , September 20, 2012 12:35 PM
    jkflipflop98They'll probably find the majority of them in the bottom of trashcans.


    Actually the consumer will swallow them. :) 
  • 0 Hide
    master_chen , September 20, 2012 1:06 PM
    SWEET News.
  • 0 Hide
    lpedraja2002 , September 20, 2012 1:23 PM
    jtt283I suspect when the buyer gets one of these, he knows it right away, because he won't unwrap a candy bar, but an obvious "device."I wonder if a metal detector, theramin, or some other simple device will be able to detect a "chipped" bar before purchase? You wouldn't be looking for the chip, but for the battery powering it.


    That makes a lot of sense. I was also wondering if there would be actual candy on the inside or just the form of the supposed candy but in a hollow like state and the gps is inside it. Otherwise people will start touching all candy bars to "cope a feel" of the GPS inside lol.
  • -1 Hide
    frombehind , September 20, 2012 2:16 PM
    Holy crap... i just realized, ure not supposed to eat the thing! LOL
  • 2 Hide
    fulle , September 20, 2012 2:40 PM
    I'm totally OK with a company breaking my privacy, and tracking me down without my permission, so long as the reason behind it all is to give me a bunch of money.
  • 0 Hide
    rosen380 , September 20, 2012 2:50 PM
    Granted, by purchasing the bar, you are probably agreeing to some wording on the wrapper that they don't need your permission to track you down for your prize...
  • 0 Hide
    Menigmand , September 20, 2012 4:49 PM
    There's only one problem: if you swallow the device, they will still legally have to find it. With a glove.
  • 1 Hide
    husker , September 20, 2012 5:09 PM
    rosen380Granted, by purchasing the bar, you are probably agreeing to some wording on the wrapper that they don't need your permission to track you down for your prize...

    Im not so sure about that. A person has a resonable right to privacy, and not everyone reads all the microscopic print on a candybar wrapper. Just because I hang a sign above my door that states you agree to give me all your money by entering my house, doesnt make it legally binding.
  • 0 Hide
    rosen380 , September 20, 2012 5:43 PM
    Well, best buy can post a sign and print all the gory details of their restocking fees on the back of your receipt. I'm sure most people don't read that, yet they are still subject to the restocking fee if they return an open box item [granted, this is an out-of-date example, given that Best Buy dropped their restocking fee over a year ago...]
  • 1 Hide
    shloader , September 20, 2012 6:34 PM
    Too bad something like this couldn't fly in the states. All that 'no purchase necessary' bs around money give-aways.
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