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Microsoft's Surface Tablet Listed for $1003 After Conversion

By - Source: Mashable | B 41 comments

Microsoft's Surface tablet may start at $1,000 USD and reach into the $2,000 range.

Swedish website Webhallen has listed a retail price for the upcoming Surface tablet sporting Windows RT and 32 GB of storage: 6,900 Swedish kronor, or rather, $1,003.51 in U.S. currency. For the x86-based Surface Pro which will come packed with Windows 8 Pro and 128 GB of storage, it will reportedly sell for a crazy $2,152 USD (14990 kr) in Sweden.

Revealed last month during a special press conference in Los Angeles, Microsoft's Steven Sinofsky said the x86-based Surface tablet would feature a 22-nm Intel Ivy Bridge chip, Windows 8 Pro, a thickness of 13.5-mm, a weight of 1.9 pounds, USB 3.0 support, and either 64 GB or 128 GB of storage. The ARM-based Surface tablet would be powered by SoCs supplied by ARM partners and feature Windows RT, a thickness of 9.3-mm, a weight of 1.5 pounds, and either 32 GB or 64 GB of storage.

According to the company, both will feature a vapor-deposited (PVD) magnesium case, a built-in kickstand, and a 10.6-inch ClearType HD "Full HD" display. They'll also have optional Touch and Type keyboard covers while the Intel-based version will also sport additional digital ink support through a pen that magnetizes to the body of the tablet.

What Microsoft didn't reveal was the suggested retail pricing of the tablets and when they would actually be available on the market. Just recently reports indicated that the Windows RT tablet will be available for purchase when Windows 8 hits retail shelves in late October.

If the 32 GB version of the Windows RT-based Surface tablet will reside around $1K USD mark, Microsoft may have a tough time competing against current ultrabooks which sport a lower pricetag. It will even roughly cost 50-percent more than the current 32 GB iPad 3 with a Retina display. Then again, that price point could include the keyboard cover -- the tablet itself may eventually reside within the iPad 3 range.

 

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Top Comments
  • 28 Hide
    KidABear , July 26, 2012 4:13 PM
    Highly doubt it will be that expensive. Microsoft would never be dumb enough to think a $1000+ tablet would be competitive with the iPad 3 and Androids that are half the price. Thinking that a $1000 starting point is reasonable would almost be as stupid as removing the start menu from Windows 8.

    Oh wait...
  • 10 Hide
    scannall , July 26, 2012 4:33 PM
    If it is over $1000, then it is already a dead product.
  • 10 Hide
    DRosencraft , July 26, 2012 4:27 PM
    Yeah, I'm not so sure how much validity should be given to a rumored price from some retailer in Sweden. I highly doubt they would be anywhere close to the first people to get these to sell to know now how much MSFT will be selling it for. I also would note that a direct conversion currency-to-currency may not be applicable since I believe that taxes and whatnot are included in listed prices in Europe. But, if MSFT is planning on pricing Surface anywhere near this high, they're making a huge mistake.
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  • 28 Hide
    KidABear , July 26, 2012 4:13 PM
    Highly doubt it will be that expensive. Microsoft would never be dumb enough to think a $1000+ tablet would be competitive with the iPad 3 and Androids that are half the price. Thinking that a $1000 starting point is reasonable would almost be as stupid as removing the start menu from Windows 8.

    Oh wait...
  • 10 Hide
    DRosencraft , July 26, 2012 4:27 PM
    Yeah, I'm not so sure how much validity should be given to a rumored price from some retailer in Sweden. I highly doubt they would be anywhere close to the first people to get these to sell to know now how much MSFT will be selling it for. I also would note that a direct conversion currency-to-currency may not be applicable since I believe that taxes and whatnot are included in listed prices in Europe. But, if MSFT is planning on pricing Surface anywhere near this high, they're making a huge mistake.
  • -4 Hide
    alidan , July 26, 2012 4:29 PM
    KidABearHighly doubt it will be that expensive. Microsoft would never be dumb enough to think a $1000+ tablet would be competitive with the iPad 3 and Androids that are half the price. Thinking that a $1000 starting point is reasonable would almost be as stupid as removing the start menu from Windows 8.Oh wait...


    if you buy into the whole post pc crap, a 1000$ tablet that is basically a laptop without a keyboard, isn't unreasonable.

    apple sells a tablet for screwing around on for what, 600 or is it 700$, for the base unit,
    looking at it that way, its like you are paying 300$ more for a full computer functionality, minus the (high graphics) gaming side.
  • -5 Hide
    Prescott_666 , July 26, 2012 4:31 PM
    The Surface Tablet is going to fail for the same reason all the other Windows tablets have failed. They are too expensive.

    I have been watching the under $100.00 Android tablets. They are not there yet, but some people are giving them good reviews. They are getting a lot more good reviews now than they did even 6 months ago. In another 6 months, maybe someone will be making one that will get even more good reviews than the current crop. If so, then who will pay $1000.00 for the Surface?
  • 10 Hide
    scannall , July 26, 2012 4:33 PM
    If it is over $1000, then it is already a dead product.
  • 8 Hide
    Anonymous , July 26, 2012 4:34 PM
    Swedish tech prices are roughly 10 times the dollar amount but in kronors due to 25%VAT, so it would probably be more like $699.
  • 5 Hide
    dfusco , July 26, 2012 4:40 PM
    People keep trying to spin this as a laptop replacement. But the specs would indicate a Netbook with limited storage and a crappy keyboard.
    How much ultrabook would $1,000 buy?
  • -5 Hide
    scannall , July 26, 2012 4:47 PM
    dfuscoPeople keep trying to spin this as a laptop replacement. But the specs would indicate a Netbook with limited storage and a crappy keyboard. How much ultrabook would $1,000 buy?


    It will buy this. http://store.apple.com/us/configure/MD223LL/A
  • -1 Hide
    scannall , July 26, 2012 4:49 PM
    alidanif you buy into the whole post pc crap, a 1000$ tablet that is basically a laptop without a keyboard, isn't unreasonable. apple sells a tablet for screwing around on for what, 600 or is it 700$, for the base unit,looking at it that way, its like you are paying 300$ more for a full computer functionality, minus the (high graphics) gaming side.


    The base unit is $499, or $399 for the iPad 2. iOS may not be your cup of tea, and that's fine. But it isn't as expensive as you have posted is all.
  • 7 Hide
    Anonymous , July 26, 2012 4:56 PM
    Old news is old. And false as well.

    "Paul Paliath from Techie Buzz - He has a statement from Webhallen that the prices are incorrect and merely placeholder for future orders. :-


    “Our customers are very interested in pre-ordering these products, so we have set a high preliminary pricing for the line-up so that they may be able to pre-order them.

    Just to clarify, we have not received any pricing from Microsoft regarding MRSP or purchasing net cost, and any people who have booked the Surface at this high price will of course have their order adjusted before any product is shipped. So we’re not going to overcharge anyone for being an early adopter.”
  • 1 Hide
    sundragon , July 26, 2012 5:02 PM
    scannallIt will buy this. http://store.apple.com/us/configure/MD223LL/A


    And that is using an Ivy Bridge processor not an ARM processor that is going to be incompatible with most current x86 based software. With Windows 7/8 installed you can run everything on the PC side for the most part.

    You can alternatively find a non Apple Ultrabook for about the same price with again a processor that will run all your current software.

    I hope for MS this is a price difference caused by the conversion and higher price conversion - They will have a hard time competing with the iPad's ecosystem otherwise.
  • 1 Hide
    cscott_it , July 26, 2012 5:04 PM
    I'll wait for the official price.

    Take into consideration this may be a high priced pre-order (like iPhone, iPad unofficial pre-orders that mark up the price so you can be 'first in line').

    Then again, it could be spot on - and Microsoft's plan could be to compete with similar Apple offerings. Considering that the x86 surface is more or less a touch ultrabook or a high end x86 tablet with built in keyboard.

    I'm willing to keep an open mind to this product, same as I've kept an open mind to offers from other manufacturers. I'd suggest other people keep an open mind too (AMD vs nVidia, Apple vs MS, Acer vs ASUS, etc.). I don't think it does anyone any good to write things off before they hit retail and wait for reviews from Anandtech, Tomshardware, X-bit, etc. rather than "Well, I've seen 'X' feature in pictures, and I'm on the internet a lot and can say that it's crap. I know how to google stuff, so I'm pretty much an expert on all things tech."

    Though at $1000 it's definitely not what I'm looking for. At $800-$850, I could see buying one and using it for work and light home use.
  • 2 Hide
    molo9000 , July 26, 2012 5:07 PM
    alidanif you buy into the whole post pc crap, a 1000$ tablet that is basically a laptop without a keyboard, isn't unreasonable.


    The problem is that it's neither a good laptop replacement nor a good tablet.

    It sucks as a laptop because it only has a 10" display and no real keyboard. It's a glorified netbook for 3-4 times the price of a netbook.

    It sucks as a tablet because it's
    - Heavy (40% heavier than a regular 10" tablet. That's a big issue for a handheld device)
    - Only 5-6 hours of web surfing before battery runs flat (based on 11" ultrabooks with same specs. 42Wh battery according to MS), when ARM based tablets give you 10 hours of battery life watching movies.
    - More than twice price of a regular tablet.

    You pay all that money to get a bad tablet that's only advantage is being able to run desktop software on a 10" touchscreen. Not a good deal!
  • -2 Hide
    killerclick , July 26, 2012 5:23 PM
    Too expensive, too thick and too heavy for a tablet.
    As a fully functional Windows computer, I don't see many people dropping like $600 for Photoshop or Illustrator to use it on a 10" screen and a crippled ULV processor.
    Microsoft didn't want to brag about battery life, so that's probably not going to be great either. I guess we'll find out in five months or so.

    With the Surface Pro, Microsoft is making the same mistake they made with the original Tablet PC. A tablet is not a PC, not many people want it to be a PC, which is proven by the commercial failure of every tablet/laptop hybrid and the success of iPad and similar dumbed down devices.

    As for Surface RT, it'll have 1366x768, relatively few apps, Tegra 3 (which Nexus 7 has), and it'll be as expensive as the new iPad and most expensive Android tablets.

    But if Microsoft can make most PC users buy tablet apps in their app store, then they'll do fine.
  • 2 Hide
    teh_chem , July 26, 2012 5:26 PM
    Considering that this price is for the X86-based tablet with an IB CPU, it's not surprising that it costs ~$1000. Current SB-based tablets that run Win7 are $1000+.

    What I'm really interested in is the ARM-based tablets. Isn't it clear that uber CPU processing power is an over-valued property when discussing tablets?
  • -3 Hide
    Crush3d , July 26, 2012 5:33 PM
    Good luck selling that.
  • 4 Hide
    cbfelterbush , July 26, 2012 5:35 PM
    The iPad 4 will cost $2400... This is the information that I know is wrong already, but I am going to wright a story and publish it on a popular website so people can freak out over how overpriced $2400 for the next tablet will be. Even though it is known to be an inaccuracy it helps fuel the hate.

    This story is posted in the news section, and there is no truth to the price points. As has been stated already the price info was just a random ass guess, a very high one at that. How is someones uninformed guess news??

    -CB
  • -2 Hide
    killerclick , July 26, 2012 5:44 PM
    cbfelterbush Even though it is known to be an inaccuracy it helps fuel the hate.


    It's a guesstimate but a pretty credible one. Look at the prices of Ultrabooks with similar specs. Add 1080p on a smaller screen (higher PPI), add touchscreen, add non-standard design, and you're looking at a price around $1000 at least. Microsoft clearly doesn't intend to compete on price, even apps in the Windows store start at 50% higher than apps on iOS. That's because they're basically done with the PC, they want what Apple has - a walled garden and a core of die hard fanboys (you know who you are) with lots of disposable income.
  • 0 Hide
    dark_lord69 , July 26, 2012 6:05 PM
    Wholy apple pricing batman!
  • 0 Hide
    dauntekong , July 26, 2012 6:18 PM
    This is crap. LOL! For that much I can buy myself an Ultrabook, Macbook pro, or high end gaming laptop. Better yet, two ASUS TF700s with docking keyboards.
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