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Windows 7 Retail Packaging is Lighter, Friendlier

By - Source: Tom's Hardware US | B 32 comments

Windows 7 retail box as thinner, lighter plastic.

A lot of what we talk about regarding Windows 7 has to do with pricing or performance enhancements, but today we learned from Microsoft a different sort of tweak – the revised retail packaging.

Although most Windows 7 users will undoubtedly get the new OS through the purchase of a new computer, some will be paying for it over the counter and getting it delivered as a shiny disc in the plastic box. We’ve seen the box art before, but Microsoft went into more detail about it in a recent blog post.

“We approached the packaging for Windows 7 the same way we approached the product – by listening to what our customers told us they wanted: make it a simple clean design, easy to open, and reduce waste,” said Windows Communication Manager Brandon LeBlanc. “We’ve reduced the number of elements in the package down to three: the plastic case, the paper sleeve, and a simple Getting Started Guide. The plastic case opens easily like a standard DVD case and it will have a single easy-to-remove seal at the top - and that’s it!”

Microsoft is also interested in its environment impact with Windows 7.

“The plastic case protecting the Windows 7 disk is lighter and is recyclable. The packaging itself has a 37% weight reduction and the econometrics score has improved by 50% over it’s predecessor,” LeBlanc continued. “Essentially, the packaging is what customers told us they were most interested in picking up to learn more about Windows 7.”

Along with new packaging comes a new logo and colors that set each different SKU apart. The new logo features nature-themed details inside each window quadrant and can be seen in greater detail in the latest Windows 7 build’s wallpaper.

“Customers told us they liked the big bold Windows logo and how it clearly communicates that it’s Windows 7. They like larger typefaces to make it easy to read. They also like the background colors for each edition that make it easier to differentiate between Windows 7 Home Premium all the way to Windows 7 Ultimate. In their own words, the ‘clean’ design gives off a ‘fresh’ feel.”

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Top Comments
  • 32 Hide
    jdamon113 , June 24, 2009 7:24 PM
    I guess if apple did that, it would be the smartest thing since slice bread.
  • 18 Hide
    imrul , June 24, 2009 7:30 PM
    ^ agreed. Microsoft gets a lot of bashing and not enough credit...
  • 10 Hide
    Mrbumbum , June 24, 2009 7:33 PM
    New case must cost less to produce, then they put a "green" spin on it to make it appear as if the environment is their number one concern when in reality money is.
Other Comments
  • 4 Hide
    jhansonxi , June 24, 2009 7:18 PM
    A lighter box is definitely an important aspect of an OS - NOT!
  • 32 Hide
    jdamon113 , June 24, 2009 7:24 PM
    I guess if apple did that, it would be the smartest thing since slice bread.
  • 18 Hide
    imrul , June 24, 2009 7:30 PM
    ^ agreed. Microsoft gets a lot of bashing and not enough credit...
  • 7 Hide
    Upendra09 , June 24, 2009 7:30 PM
    Microsoft is perfecting every aspect of there products, they should've done that before.
  • 7 Hide
    Anonymous , June 24, 2009 7:32 PM
    I actually like their approach. Makes more likely that I will keep the box and manual instead of tossing it away. Also, less clutter is always a good thing, regardless of the product. Thumbs up for the initiative.
  • 10 Hide
    Mrbumbum , June 24, 2009 7:33 PM
    New case must cost less to produce, then they put a "green" spin on it to make it appear as if the environment is their number one concern when in reality money is.
  • 1 Hide
    bfstev , June 24, 2009 7:42 PM
    Every aspect of a product needs to be there for the retail market. That includes "shelf appeal".

    Personally i think it looks nice and with it not being so large I can actually keep the whole case instead of just the cd sleeve inside. Whatever the reason, monetary or otherwise, going green and reducing waste isn't a bad thing.
  • 3 Hide
    IzzyCraft , June 24, 2009 7:54 PM
    jhansonxiA lighter box is definitely an important aspect of an OS - NOT!

    I still use my windows xp box to shove all my cd's in for my computer.
  • 8 Hide
    jsloan , June 24, 2009 7:58 PM
    i liked the original xp packaging.

    hate the fancy vista packaging, disks fall all over the place and it takes a degree to figure out how to open it.

    i guess the windows 7 packaging is an improvement over the vista one, at least people with low iqs, like myself, can figure how to open it without having to get help or take additional courses. ;-)
  • 4 Hide
    st430 , June 24, 2009 8:42 PM
    if you want green, get a paper envelope and buy OEM.
    for a 1$ disc with 90% profit margin profit for MS,
    I want my DVD in a fancy packaging.
    it's not like you are going to throw away the box since most likely you will need to re-install some day in the next few years.
  • -6 Hide
    norbs , June 24, 2009 8:52 PM
    Keep jerking each other off...
  • -5 Hide
    mitchmania , June 24, 2009 9:08 PM
    "some will be paying for it over the counter..."
    really? people do that?
  • 1 Hide
    acecombat , June 24, 2009 9:25 PM
    jhansonxiA lighter box is definitely an important aspect of an OS - NOT!

    As far as operation of the OS, it's not important, but as far as marketing goes it is very important - Imagine going to a fancy restaurant but the food they serve up looks horrible, you've made your decision about the meal even before you've tasted it. That is exactly what customers do when they see the shiny box on the shelf, they make first impressions before trying it!
  • 1 Hide
    trevorblain , June 24, 2009 9:38 PM
    Once upon a time I pirated everything, OS, games, office suites, you name it. I eventually got tired of trying to keep up with all the workarounds, keygens (the viruses that came with em!), and opted to 'go legit'. I must say its been a good feeling by and large.

    So I purchased Vista and had a first experience... I didnt know how to get into the #$%^ing packaging! In the end, I litterally clawed my fingers into a crack, and split the thing open, and ruined the package for all perpetuity. I thought to myself, "Self, if this is what paying for software is always going to be like, MS better pay for all the Bandaids needed to hedge the bleeding opening their packages causes".

    The moral of the story... Good job MS, just let me open the thing nice and easy so I can spend the next 3 hours tracking down serials to old software and locating drivers that are still in beta.
  • 0 Hide
    christop , June 24, 2009 11:42 PM
    Good thing cause I damn near destroyed my Vista case to get into it..
  • 0 Hide
    falchard , June 24, 2009 11:44 PM
    Does the plastic case still crack the DVD?
  • 0 Hide
    nukemaster , June 25, 2009 3:31 AM
    OEM Vista. Easy to open and came with SP1 built in :p 
  • 0 Hide
    randomizer , June 25, 2009 3:55 AM
    So the Win 7 logo is now part of the green movement?
  • 0 Hide
    zodiacfml , June 25, 2009 5:11 AM
    microsoft is reaping the rewards for listening to customers which is way opposite to what they did with Vista.
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