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Cost of Blu-ray Players to Hit $50 in 2010

By - Source: Tom's Hardware US

Tawainese manufacturers of optical disc drives say that the cost of production for a Blu-ray disc player is set to fall to $50 in the next year.

Digitimes reports, citing industry sources, that the current production cost for Blu-ray players is around $100, with pick-up heads and chipsets accounting for 50 percent and 25 percent respectively. However, the publication says that in response to Sears selling a refurbished Blu-ray player (the Magnavox RNB500MG9) for just $99.99, optical disc drive manufacturers expect the cost to be half that come 2010.

Just last week a Curtis Mathes-branded BD player hit Meijer online at $99.99 as a Father's Day special. Predictably, the player sold out pretty quickly. That said, it looks like we’re now seeing the beginning of low-cost players that could give the Blu-ray format the boost that it needs.

Judging from reader feedback on last week’s piece, it seems consumers would rather have cheaper Blu-ray discs than cheaper players. Is this the reason you haven’t made the switch yet? Let us know!

There are 45 Comments. B
Top Comments
  • 12
    goleafsguy , June 22, 2009 11:39 PM
    I think the main reason for people not making the switch has nothing to do with the cost of discs and players themselves, but that most people still don't have an hd-tv.
Other Comments
  • 2
    krazynutz , June 22, 2009 11:33 PM
    Sniff....it's so beautiful. Blu-ray in every room....
  • 5
    wiyosaya , June 22, 2009 11:38 PM
    While the cost for production of a player is slated to drop to $50 next year, this is not an indication, nor a guarantee, of how much they will cost at retail. Manufacturers will likely be looking to maximize profit. That usually equates to keeping retail prices high while minimizing manufacturing costs.

    What is keeping me from migrating to Blu-ray? Lack of a stand-alone recorder for the US market.
  • 12
    goleafsguy , June 22, 2009 11:39 PM
    I think the main reason for people not making the switch has nothing to do with the cost of discs and players themselves, but that most people still don't have an hd-tv.
  • 0
    dravis12 , June 22, 2009 11:54 PM
    I haven't made the switch yet because I prefer digital media.

    Don't care so much about the cost of discs since netflix only charges +$1-$4 per month for Blu-Ray.

    When I do get a BD player it will be for my home theater PC.
  • 1
    SAL-e , June 22, 2009 11:55 PM
    When they remove the DRM crap I might start thinking about Blu-ray? Until then the Hollywood will not get a cent from me.
  • 0
    anonymous@guest , June 22, 2009 11:59 PM
    I have an HD-TV and still have no intention of wasting money on a Blu-Ray player. I can get HD Movies on demand.
  • 2
    erloas , June 23, 2009 12:04 AM
    A lot of people have HDTVs, not a lot of people however realize they are not getting HD content though. When you point it out, especially if you have something to compare with it is very obvious.
    I can't stand the fact that my dad always watches the stretched 4:3 signal on his TV, its painfully obvious to me. But he doesn't seem to notice and doesn't like having black bars at all.
    So he has no appreciation for what he might be missing by not going to blu-ray.

    I've been thinking about it, but haven't yet. Maybe when they drop the price on a PS3, but even then I'm not so sure, mostly because I don't play a lot of consoles and I end up watching maybe 3-5 movies a year.
    So my reason for not upgrading to blu-ray is simply that there aren't enough movies being made that I want to watch to justify the cost. I wouldn't even have a DVD player if it weren't for my PS2 (which is almost never used either) and the fact that all computers have them.
  • 0
    doomtomb , June 23, 2009 12:13 AM
    Finally! This same thing happened with DVD players. It was a great Holiday season when they fell to $30 for a DVD player just in time for Christmas shopping.
  • 1
    ricardok , June 23, 2009 12:33 AM
    The fact that those low cost BRPlayer are not the 'best' makes me want to keep moving my PS3 from my bedroom to my tv room every time I want to watch a movie.. :) 
  • 0
    darkone07 , June 23, 2009 12:35 AM
    When I can play Blu-Ray movies natively on a MythTV box using only FOSS, I will start buying Blu-Ray movies.
  • -5
    IzzyCraft , June 23, 2009 12:48 AM
    SAL-eWhen they remove the DRM crap I might start thinking about Blu-ray? Until then the Hollywood will not get a cent from me.

    I think they'll consider that when people stop uploading movies to the internet without their consent ie torrents and file sharing websites.
  • 0
    pochacco007 , June 23, 2009 12:49 AM
    no, this is total BS. a blu ray player at the moment is about $300 [250-300] and you can find them cheaper if you bought the store brand name [such as insignia from best buy] or purchase a refurbished player. it won't exactly go down to $50 a year later. the decrease in price is too drastic. sony and their friends surely won't want to lose money just to sell something.
  • 3
    danimal_the_animal , June 23, 2009 12:51 AM
    if you are worried about blue ray disc cost.

    NETFLIX IT!
  • 0
    anonymous@guest , June 23, 2009 12:53 AM
    im looking forward for a piece of BD writable disc to cost the same as DVD-R now.
  • 0
    Gin Fushicho , June 23, 2009 12:56 AM
    Well they predict $50 I predict $125.
  • 2
    krazynutz , June 23, 2009 1:14 AM
    Again, it's the cost to build. Not the cost to buy. So if it's $50 to build, expect $75 - $100 on the shelves for even the name-brand stuff. Not bad at all.
  • 5
    hemelskonijn , June 23, 2009 1:29 AM

    soldier37 your a moron !
    Not every one is a spoiled little 13 y/o or has a tree growing platinum cards.
    I thing over 4/5th of the world cant afford one and that includes the middle and lower class in every western world country.
    If your stupid enugh to state that you know people who live on welfare that where able to buy them your even a bigger moron.
  • 2
    chripuck , June 23, 2009 1:44 AM
    jdfsI have an HD-TV and still have no intention of wasting money on a Blu-Ray player. I can get HD Movies on demand.

    At 720p...
  • 2
    chripuck , June 23, 2009 1:48 AM
    hemelskonijnsoldier37 your a moron !Not every one is a spoiled little 13 y/o or has a tree growing platinum cards.I thing over 4/5th of the world cant afford one and that includes the middle and lower class in every western world country.If your stupid enugh to state that you know people who live on welfare that where able to buy them your even a bigger moron.


    While I agree his/her statement was a little short sighted your's is a little exagerated too. The majority of the middle class in the US could easily afford a small HDTV. I can find a 22" for under $200 and a 32" for under $400. The issue here is priorities, many people can't see the difference, especially on said el-cheapo flatscreen TV's. If they can't see a difference (on SD content) then why would they move? We won't see a mass migration to HD until the SD channels go the way of the dodo.
  • 5
    A Stoner , June 23, 2009 1:52 AM
    $50 player, $49.00 discs. It is like printers; Printer, $45, ink, $54.
    These companies seem to think that they are owed some ungodly large amount of payment for "artistic" works that are basically recycled trash. Even if it was a GOOD movie, it's value to me is significantly less than $49, or $39, or even $15. It is 90 minutes to maybe 3 hours of entertainment, and to me, that is worth maybe $7 and maybe worth watching a couple times, so $14, and that is for a GOOD movie, which only about one in 50 movies ever gets rated at or better. For the rest of the movies, they need to be priced around $8 or less.
    Once that is settled, we get into digital rights management, also known to me as Digital Rights Denial. That reduces a DVD/BluRay disc to more or less valueless.
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