Cost of Blu-ray Players to Hit $50 in 2010

Digitimes reports, citing industry sources, that the current production cost for Blu-ray players is around $100, with pick-up heads and chipsets accounting for 50 percent and 25 percent respectively. However, the publication says that in response to Sears selling a refurbished Blu-ray player (the Magnavox RNB500MG9) for just $99.99, optical disc drive manufacturers expect the cost to be half that come 2010.

Just last week a Curtis Mathes-branded BD player hit Meijer online at $99.99 as a Father's Day special. Predictably, the player sold out pretty quickly. That said, it looks like we’re now seeing the beginning of low-cost players that could give the Blu-ray format the boost that it needs.

Judging from reader feedback on last week’s piece, it seems consumers would rather have cheaper Blu-ray discs than cheaper players. Is this the reason you haven’t made the switch yet? Let us know!

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  • goleafsguy
    I think the main reason for people not making the switch has nothing to do with the cost of discs and players themselves, but that most people still don't have an hd-tv.
    12
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  • krazynutz
    Sniff....it's so beautiful. Blu-ray in every room....
    2
  • wiyosaya
    While the cost for production of a player is slated to drop to $50 next year, this is not an indication, nor a guarantee, of how much they will cost at retail. Manufacturers will likely be looking to maximize profit. That usually equates to keeping retail prices high while minimizing manufacturing costs.

    What is keeping me from migrating to Blu-ray? Lack of a stand-alone recorder for the US market.
    5
  • goleafsguy
    I think the main reason for people not making the switch has nothing to do with the cost of discs and players themselves, but that most people still don't have an hd-tv.
    12