iPad Dominates Tablet Market, Google Nexus Increases Share

Apple's iPad remained the dominant tablet during December, but Google's Nexus slate and Amazon's Kindle Fire increased their market share.

Online advertising firm Chitika examined North American tablet impressions on its advertising network, with the latest report collecting "tens of millions of tablet impressions" gathered from December 8 to December 14.

Apple's lineup of the iPad generates 87 percent of North American web traffic, while the Kindle Fire slate enjoyed the largest increase. Amazon's tablets accounted for 4.88 impressions per 100 iPad impressions, equivalent to a 4.25 percent share of "all tablet web traffic as a whole."

Impressions generated by the Kindle Fire increased by 20 percent from the 3.57 percent share it settled for a month earlier. Elsewhere, Samsung's Galaxy tablets and Google's own devices including the Nexus 7 also "experienced a usage share increase, albeit less impressive than the Kindle Fire."

During the aforementioned period, Samsung's devices saw their impressions increase from 2.36 percent to a 2.65 percent of North American tablet traffic. The Nexus slate increased its share from a 0.91 percent hold in November to 1.06 percent in December, which represents a 15 percent month-to-month growth.

The full list of tablets ranked by average tablet impressions per 100 iPad impressions is as follows:

  • Amazon Kindle Fire: 4.88
  • Samsung Galaxy Tablets: 3.04
  • Google Nexus Tablets: 1.22
  • Asus Transformer: 0.93
  • Barnes & Noble Nook: 0.91
  • BlackBerry PlayBook: 0.80
  • Acer Iconia: 0.76
  • Toshiba Thrive: 0.60
  • Motorola Xoom: 0.59
  • Other Android Tablets: 0.45
  • Microsoft Surface: 0.22
  • HP TouchPad: 0.18
  • Unidentifiable Android Tablets: 0.17

 

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44 comments
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  • unksol
    Not this again... Web traffic does not = market share. And everyone i have ever seen run Android immediately switches their browser to say its a desktop, not Android. Who wants s crummy mobile version of half a webpage?
    23
  • AzureFlash
    I'm going to interpret "Unidentifiable Android Tablets" as referring to badass power users who solder together their own tablets and compile their own custom Android fork, and do their everyday tasks in realtime mental binary execution along with a magnetized needle and a steady hand.
    22
  • tanjo
    I have never seen something so biased before... even from you, Zak. How can you come up with this conclusion? Do Chitaka control all ads in NA? Very misleading numbers. Unless they used data from other mobile advertisers, which I'm pretty sure they didn't.

    Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
    20
  • Other Comments
  • AzureFlash
    I'm going to interpret "Unidentifiable Android Tablets" as referring to badass power users who solder together their own tablets and compile their own custom Android fork, and do their everyday tasks in realtime mental binary execution along with a magnetized needle and a steady hand.
    22
  • unksol
    Not this again... Web traffic does not = market share. And everyone i have ever seen run Android immediately switches their browser to say its a desktop, not Android. Who wants s crummy mobile version of half a webpage?
    23
  • tanjo
    I have never seen something so biased before... even from you, Zak. How can you come up with this conclusion? Do Chitaka control all ads in NA? Very misleading numbers. Unless they used data from other mobile advertisers, which I'm pretty sure they didn't.

    Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
    20