iPad Dominates Tablet Market, Google Nexus Increases Share
Apple's tablet accounts for 87 percent of North American web traffic.
Apple's iPad remained the dominant tablet during December, but Google's Nexus slate and Amazon's Kindle Fire increased their market share.
Online advertising firm Chitika examined North American tablet impressions on its advertising network, with the latest report collecting "tens of millions of tablet impressions" gathered from December 8 to December 14.
Apple's lineup of the iPad generates 87 percent of North American web traffic, while the Kindle Fire slate enjoyed the largest increase. Amazon's tablets accounted for 4.88 impressions per 100 iPad impressions, equivalent to a 4.25 percent share of "all tablet web traffic as a whole."
Impressions generated by the Kindle Fire increased by 20 percent from the 3.57 percent share it settled for a month earlier. Elsewhere, Samsung's Galaxy tablets and Google's own devices including the Nexus 7 also "experienced a usage share increase, albeit less impressive than the Kindle Fire."
During the aforementioned period, Samsung's devices saw their impressions increase from 2.36 percent to a 2.65 percent of North American tablet traffic. The Nexus slate increased its share from a 0.91 percent hold in November to 1.06 percent in December, which represents a 15 percent month-to-month growth.
The full list of tablets ranked by average tablet impressions per 100 iPad impressions is as follows:
- Amazon Kindle Fire: 4.88
- Samsung Galaxy Tablets: 3.04
- Google Nexus Tablets: 1.22
- Asus Transformer: 0.93
- Barnes & Noble Nook: 0.91
- BlackBerry PlayBook: 0.80
- Acer Iconia: 0.76
- Toshiba Thrive: 0.60
- Motorola Xoom: 0.59
- Other Android Tablets: 0.45
- Microsoft Surface: 0.22
- HP TouchPad: 0.18
- Unidentifiable Android Tablets: 0.17

Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
"iPad Dominates Tablet Market" is not the same thing with "87 percent of NA web traffic."
"iPad dominates the web traffic in North America" would have been more suitable;
The iPad 3 and 4 are still really nice hardware with really nice displays that have access to a really nice App Store ecosystem that is, IMO, wasted on iOS. iOS is just too simple and looks too dated compared to ICS and JellyBean. Apple is aware of this and they're secretly working on making iOS something an enthusiast wouldn't be so embarrassed to be seen using.
Many folks in the US are still simple-minded when it comes to technology so they gravitate to what Apple is offering. Remember, the US is far behind the rest of the world in math and science...I think this may relate to our iOS usage, simpler OS for simpler minds? Just a hypothesis. Don't get me wrong, I've said this before, American brainiacs are a serious and elite bunch. Hence, we make the most efficient, nasty, ...and popular killing instruments mankind has ever known and if you're on our good-list we may even sell you some. LOL.
I'm proud to be an American Android user in those 0.17 impressions.
This shows how stupid you (and the idiots who up voted you) truly are. Changing your browser user agent to show desktop DOES NOT fool analytics software. Do you still believe the world is flat?
All good modern analytics software can determine the browser, OS version and even the device make/model REGARDLESS of what your browser is set to. The fact that you (and others) don't even know this shows how completely ignorant you are of how analytic software grabs these statistics.
And Chitika is only one company. Studies have been done by numerous firms (including IBM) that track other data besides ads and they come up with the same numbers (iPad sitting close to 90%). How do you explain those numbers? A conspiracy between rival firms to show the iPad as being most popular?
Every analytics company that tracks web usage has the iPad at close to 90% in the US.
Why do you refuse to believe? Do you have evidence to prove this wrong? Or is it simply because you don't like Apple?
I suggest you go over to Google Analytics (for example) and see what data they can provide you. Then come back and tell me again what effect changing your user agent has.
Could it be that iPad users are more active on the web while android tablet users are reading books/using apps?
A few month ago, I tried Google Nexus 7 and several other 7' android tablets at the Tiger Direct store. All of them had pretty horrible web browsing experience. For instance, javascript wasn't working on many sites. Pinch to zoom was jerky, and other seemingly minor but very irritating "user experience bugs".
Can actual owners share their web browsing experience on android tablets? thanks in advance
-IvanTO
I use dolphin browser on my nexus 7 and I am more than satisfied with my web browsing experience on the tab.
In my experience described above you need 2+ GB of RAM for a nice and smooth Android experience.
"The Mobile Devices report lets you see visitor statistics by mobile device, brand, service provider, input selector (e.g., touchscreen, joystick, stylus), operating system, and other dimensions like screen resolution (all on the Explorer tab), and by the locations from which visits originate (the Map Overlay tab)."
This is the free version. They have an Enterprise version with more functionality and even an SDK to allow you to use Google Analytics inside an App. Tell me how changing a user agent will change the data from an App that doesn't even use WebKit or doesn't browse websites? Or how a user agent change prevents GA from knowing your device make & model, the OS version or service provider?
If you provide me with a link that I can use to validate your claim, I'll change my post; otherwise, I can't think of a good reason why it isn't possible for a browser to successfully disguise itself.
And even if you're right about that, it doesn't change the fact that if you don't load a company's ads, you're not going to get counted by that ad company.
So, point me to a page that I can go to that Google will tell me what it knows about me. When you come right down to it, it's all just numbers flowing through a wire or beaming through the air. All Google knows is what numbers you send it. Maybe it can do some clever inferring or whatever, but all it has to go on is the information your device provided.
You won't change anything because you refuse to believe facts that show Apple dominating.
http://google.com/analytics
It explains everything. You can sign up for your own account if you have a website and google will provide you with the necessary code to add to your web page. If you have a PHP based site (like a forum or Wordpress) Google will also provide the necessary code to add to a template. Better yet, some forum software and CMS systems already have Google Analytics built-in and all you have to do is provide the ID Number Google have you when you signed up.
Again, I highly doubt you'll even bother to read up on analytics. What I find funny is my own website also shows iPad domination. And it's GOOGLE ANALYTICS that gives me this data. Google, the developer of Android is telling me Android tablets aren't even aking a debt compared to iPads. I find that quite ironic.