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iPad Dominates Tablet Market, Google Nexus Increases Share

By - Source: Chitika | B 44 comments

Apple's tablet accounts for 87 percent of North American web traffic.

Apple's iPad remained the dominant tablet during December, but Google's Nexus slate and Amazon's Kindle Fire increased their market share.

Online advertising firm Chitika examined North American tablet impressions on its advertising network, with the latest report collecting "tens of millions of tablet impressions" gathered from December 8 to December 14.

Apple's lineup of the iPad generates 87 percent of North American web traffic, while the Kindle Fire slate enjoyed the largest increase. Amazon's tablets accounted for 4.88 impressions per 100 iPad impressions, equivalent to a 4.25 percent share of "all tablet web traffic as a whole."

Impressions generated by the Kindle Fire increased by 20 percent from the 3.57 percent share it settled for a month earlier. Elsewhere, Samsung's Galaxy tablets and Google's own devices including the Nexus 7 also "experienced a usage share increase, albeit less impressive than the Kindle Fire."

During the aforementioned period, Samsung's devices saw their impressions increase from 2.36 percent to a 2.65 percent of North American tablet traffic. The Nexus slate increased its share from a 0.91 percent hold in November to 1.06 percent in December, which represents a 15 percent month-to-month growth.

The full list of tablets ranked by average tablet impressions per 100 iPad impressions is as follows:

  • Amazon Kindle Fire: 4.88
  • Samsung Galaxy Tablets: 3.04
  • Google Nexus Tablets: 1.22
  • Asus Transformer: 0.93
  • Barnes & Noble Nook: 0.91
  • BlackBerry PlayBook: 0.80
  • Acer Iconia: 0.76
  • Toshiba Thrive: 0.60
  • Motorola Xoom: 0.59
  • Other Android Tablets: 0.45
  • Microsoft Surface: 0.22
  • HP TouchPad: 0.18
  • Unidentifiable Android Tablets: 0.17

 

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  • 23 Hide
    unksol , December 30, 2012 6:46 AM
    Not this again... Web traffic does not = market share. And everyone i have ever seen run Android immediately switches their browser to say its a desktop, not Android. Who wants s crummy mobile version of half a webpage?
  • 22 Hide
    AzureFlash , December 30, 2012 6:42 AM
    I'm going to interpret "Unidentifiable Android Tablets" as referring to badass power users who solder together their own tablets and compile their own custom Android fork, and do their everyday tasks in realtime mental binary execution along with a magnetized needle and a steady hand.
  • 20 Hide
    tanjo , December 30, 2012 6:52 AM
    I have never seen something so biased before... even from you, Zak. How can you come up with this conclusion? Do Chitaka control all ads in NA? Very misleading numbers. Unless they used data from other mobile advertisers, which I'm pretty sure they didn't.

    Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
Other Comments
  • 22 Hide
    AzureFlash , December 30, 2012 6:42 AM
    I'm going to interpret "Unidentifiable Android Tablets" as referring to badass power users who solder together their own tablets and compile their own custom Android fork, and do their everyday tasks in realtime mental binary execution along with a magnetized needle and a steady hand.
  • 23 Hide
    unksol , December 30, 2012 6:46 AM
    Not this again... Web traffic does not = market share. And everyone i have ever seen run Android immediately switches their browser to say its a desktop, not Android. Who wants s crummy mobile version of half a webpage?
  • 20 Hide
    tanjo , December 30, 2012 6:52 AM
    I have never seen something so biased before... even from you, Zak. How can you come up with this conclusion? Do Chitaka control all ads in NA? Very misleading numbers. Unless they used data from other mobile advertisers, which I'm pretty sure they didn't.

    Let's say 100 million iPads in NA. There's only 1.22M Nexus? 220K Surface?
  • 19 Hide
    viper666 , December 30, 2012 6:55 AM
    Misleading title as always from the well known apple fanboy Zak Islam. Oh and the tablet market is not limited to NA (unless they also think the earth is flat)

    "iPad Dominates Tablet Market" is not the same thing with "87 percent of NA web traffic."

    "iPad dominates the web traffic in North America" would have been more suitable;
  • -5 Hide
    killerclick , December 30, 2012 7:05 AM
    Surface 0.22% lol
  • -4 Hide
    halcyon , December 30, 2012 7:50 AM
    @ KillerClick ...Surface period. LOL

    The iPad 3 and 4 are still really nice hardware with really nice displays that have access to a really nice App Store ecosystem that is, IMO, wasted on iOS. iOS is just too simple and looks too dated compared to ICS and JellyBean. Apple is aware of this and they're secretly working on making iOS something an enthusiast wouldn't be so embarrassed to be seen using.

    Many folks in the US are still simple-minded when it comes to technology so they gravitate to what Apple is offering. Remember, the US is far behind the rest of the world in math and science...I think this may relate to our iOS usage, simpler OS for simpler minds? Just a hypothesis. Don't get me wrong, I've said this before, American brainiacs are a serious and elite bunch. Hence, we make the most efficient, nasty, ...and popular killing instruments mankind has ever known and if you're on our good-list we may even sell you some. LOL.

    I'm proud to be an American Android user in those 0.17 impressions.
  • 14 Hide
    Anonymous , December 30, 2012 8:00 AM
    I refuse to believe that "iPad generates 87 percent of North American web traffic"... where do these numbers come from?
  • 14 Hide
    chibiwings , December 30, 2012 8:24 AM
    he's doing his job well.. A+ for you Zak.. A+ for the bias articles
  • 16 Hide
    bluekoala , December 30, 2012 11:19 AM
    Troll article
  • -9 Hide
    ericburnby , December 30, 2012 1:57 PM
    Old Fogie: You should have read my post before commenting. Again, CHANGING YOUR BROWSER USER AGENT DOES NOT WORK.

    I suggest you go over to Google Analytics (for example) and see what data they can provide you. Then come back and tell me again what effect changing your user agent has.
  • -6 Hide
    ivanto , December 30, 2012 1:57 PM

    Could it be that iPad users are more active on the web while android tablet users are reading books/using apps?

    A few month ago, I tried Google Nexus 7 and several other 7' android tablets at the Tiger Direct store. All of them had pretty horrible web browsing experience. For instance, javascript wasn't working on many sites. Pinch to zoom was jerky, and other seemingly minor but very irritating "user experience bugs".
    Can actual owners share their web browsing experience on android tablets? thanks in advance
    -IvanTO
  • 5 Hide
    guru_urug , December 30, 2012 2:06 PM
    ivantoCould it be that iPad users are more active on the web while android tablet users are reading books/using apps? A few month ago, I tried Google Nexus 7 and several other 7' android tablets at the Tiger Direct store. All of them had pretty horrible web browsing experience. For instance, javascript wasn't working on many sites. Pinch to zoom was jerky, and other seemingly minor but very irritating "user experience bugs". Can actual owners share their web browsing experience on android tablets? thanks in advance -IvanTO


    I use dolphin browser on my nexus 7 and I am more than satisfied with my web browsing experience on the tab.
  • 4 Hide
    halcyon , December 30, 2012 2:13 PM
    ^ I can say that when I auditioned the Asus Transformer Infinity back in September the web browsing experience was indeed very jerky, yet it was smooth as glass on my Samsung S3. In an attempt to correct that, display defects, and other issues seen with the Asus I moved to the Nexus 7. Web browsing was better but still not as smooth as the S3. I decided I wasn't gaining $250 worth in addition to the S3. The goal had been to duplicate the S3's smooth experience told a tablet. Looks like having 2GB of RAM had quite an impact. Now with the Note 2 and an appropriate amount of RAM and a larger screen everything is butter smooth and the screen is big enough I don't long for larger.

    In my experience described above you need 2+ GB of RAM for a nice and smooth Android experience.
  • -7 Hide
    ericburnby , December 30, 2012 2:14 PM
    Direct quote from Google Analytics:

    "The Mobile Devices report lets you see visitor statistics by mobile device, brand, service provider, input selector (e.g., touchscreen, joystick, stylus), operating system, and other dimensions like screen resolution (all on the Explorer tab), and by the locations from which visits originate (the Map Overlay tab)."

    This is the free version. They have an Enterprise version with more functionality and even an SDK to allow you to use Google Analytics inside an App. Tell me how changing a user agent will change the data from an App that doesn't even use WebKit or doesn't browse websites? Or how a user agent change prevents GA from knowing your device make & model, the OS version or service provider?
  • 0 Hide
    georgekn3mp , December 30, 2012 2:22 PM
    Well since the Nexus 10 was so hard to find in stores...I didn't get mine until Dec 21 so I wouldnt count yet ;) 
  • 6 Hide
    Old_Fogie_Late_Bloomer , December 30, 2012 2:26 PM
    ericburnbyOld Fogie: You should have read my post before commenting. Again, CHANGING YOUR BROWSER USER AGENT DOES NOT WORK. I suggest you go over to Google Analytics (for example) and see what data they can provide you. Then come back and tell me again what effect changing your user agent has.

    If you provide me with a link that I can use to validate your claim, I'll change my post; otherwise, I can't think of a good reason why it isn't possible for a browser to successfully disguise itself.

    And even if you're right about that, it doesn't change the fact that if you don't load a company's ads, you're not going to get counted by that ad company.
  • 4 Hide
    Old_Fogie_Late_Bloomer , December 30, 2012 2:32 PM
    ericburnbyDirect quote from Google Analytics: "The Mobile Devices report lets you see visitor statistics by mobile device, brand, service provider, input selector (e.g., touchscreen, joystick, stylus), operating system, and other dimensions like screen resolution (all on the Explorer tab), and by the locations from which visits originate (the Map Overlay tab)." This is the free version. They have an Enterprise version with more functionality and even an SDK to allow you to use Google Analytics inside an App. Tell me how changing a user agent will change the data from an App that doesn't even use WebKit or doesn't browse websites? Or how a user agent change prevents GA from knowing your device make & model, the OS version or service provider?

    So, point me to a page that I can go to that Google will tell me what it knows about me. When you come right down to it, it's all just numbers flowing through a wire or beaming through the air. All Google knows is what numbers you send it. Maybe it can do some clever inferring or whatever, but all it has to go on is the information your device provided.
  • -8 Hide
    ericburnby , December 30, 2012 2:53 PM
    Old_Fogie_Late_BloomerIf you provide me with a link that I can use to validate your claim, I'll change my post; otherwise, I can't think of a good reason why it isn't possible for a browser to successfully disguise itself.And even if you're right about that, it doesn't change the fact that if you don't load a company's ads, you're not going to get counted by that ad company.


    You won't change anything because you refuse to believe facts that show Apple dominating.

    http://google.com/analytics

    It explains everything. You can sign up for your own account if you have a website and google will provide you with the necessary code to add to your web page. If you have a PHP based site (like a forum or Wordpress) Google will also provide the necessary code to add to a template. Better yet, some forum software and CMS systems already have Google Analytics built-in and all you have to do is provide the ID Number Google have you when you signed up.

    Again, I highly doubt you'll even bother to read up on analytics. What I find funny is my own website also shows iPad domination. And it's GOOGLE ANALYTICS that gives me this data. Google, the developer of Android is telling me Android tablets aren't even aking a debt compared to iPads. I find that quite ironic.
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