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Apple CEO Tim Cook Trash Talks Android

By - Source: Tom's Hardware US | B 59 comments

Tim Cook says that buying an outdated Android phone is like running iOS 3.

Apple CEO Tim Cook gave critical words about Android in an interview with BusinessWeek. Despite Android now being more popular than iOS, Cooks says he's not just looking at the raw numbers: "when you look at things like customer satisfaction and usage, you see the gap between Android and iOS being huge."

If one were to look at numbers, however, NetMarketShare attributes nearly 55 percent of all mobile traffic to iOS, while Android only made up 28 percent. Tim Cook looks at that stat to suggest that even though there are more Android devices sold, people are using their iPhones and iPads more often.

"Does a unit of market share matter if it’s not being used?" Cook questioned. "For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer."

Cook is also points out that problem with Android fragmentation, saying that a consumer can walk into a phone store to find many different versions of the OS, some of which are outdated. "And so by the time they exit, they’re using an operating system that’s three or four years old. That would be like me right now having in my pocket iOS 3. I can’t imagine it."

Of course, it's part of Tim Cook's job to beat his chest to his competitors, but Android is still growing rapidly. Nokia was once the undisputed leader in smartphones, and it too was eventually unseated. All it would take to extend Android's lead even further is for a Chinese phone maker like Xiaomi to have a modest hit in its home country.

Follow Marcus Yam @MarcusYam. Follow us @tomshardware, on Facebook and on Google+.

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  • 29 Hide
    fyend , September 19, 2013 10:11 AM
    When your own product has nothing to write home about bash the competition I guess.
  • 18 Hide
    JD88 , September 19, 2013 10:11 AM
    As per usual, when someone or a company doesn't have anything positive to report about itself or its own products, it resorts to trying to tear down someone else. Same with Microsoft lately.

    When was the last time you heard Larry Page say something negative about the products of a competitor?
  • 15 Hide
    merikafyeah , September 19, 2013 10:01 AM
    For the end user, fragmentation actually doesn't come up as a problem very often. Most apps are quickly updated for all but the most ancient Android versions. What is a problem though is being able to update the OS yourself when a new version comes out. Most carriers/phones don't allow that. Still, likening running a slightly older version of Android to running iOS 3 is a bit of an exaggeration. Even older Android versions are still very functional for nearly all smartphone needs.
Other Comments
  • 15 Hide
    merikafyeah , September 19, 2013 10:01 AM
    For the end user, fragmentation actually doesn't come up as a problem very often. Most apps are quickly updated for all but the most ancient Android versions. What is a problem though is being able to update the OS yourself when a new version comes out. Most carriers/phones don't allow that. Still, likening running a slightly older version of Android to running iOS 3 is a bit of an exaggeration. Even older Android versions are still very functional for nearly all smartphone needs.
  • 29 Hide
    fyend , September 19, 2013 10:11 AM
    When your own product has nothing to write home about bash the competition I guess.
  • 18 Hide
    JD88 , September 19, 2013 10:11 AM
    As per usual, when someone or a company doesn't have anything positive to report about itself or its own products, it resorts to trying to tear down someone else. Same with Microsoft lately.

    When was the last time you heard Larry Page say something negative about the products of a competitor?
  • 6 Hide
    xroe , September 19, 2013 10:16 AM
    I find it funny that the old coot can still talk with a straight face considering all of their so called "innovation" here lately has just one gimmick after another, Gimmicks that were already available on the android platform. He bashes a bulk of android devices because they are made of plastic then has the audacity to claim he has perfected plastic like it hasn't been available since the 50's thanks to DuPont. But the worst part is that he still wants to claim that the Android operating system is the knockoff when development was started in 2003 (not by Google but what isn't started by a small party and bought by a bigger one these days) and nearly if not all modern features of the smartphone made since Android's debut have made their own debut on the Android platform. Keep trying to keep that sinking ship above water Cook, just know that consumers are not as dumb as you would hope and they are starting to wake up and take a look at the options around them.
  • -5 Hide
    ddpruitt , September 19, 2013 10:17 AM
    Quote:
    nearly 55 percent of all mobile traffic to iOS, while Android only made up 28 percent


    I don't think Tim knows what's being measure or why an iOS device will almost always a lot more data traffic than an Android device.

    If I didn't know any better I would think that Tim Cook works for the GOP the way he blinds himself by skewing numbers :) 
  • 8 Hide
    xroe , September 19, 2013 10:18 AM
    Quote:
    As per usual, when someone or a company doesn't have anything positive to report about itself or its own products, it resorts to trying to tear down someone else. Same with Microsoft lately.

    When was the last time you heard Larry Page say something negative about the products of a competitor?


    I think he made a Bing joke back in 2009, other then that though never. I guess the guys at Google are far to busy doing real innovative work to worry about it.
  • -4 Hide
    JD88 , September 19, 2013 10:23 AM
    Quote:
    I find it funny that the old coot can still talk with a straight face considering all of their so called "innovation" here lately has just one gimmick after another, Gimmicks that were already available on the android platform. He bashes a bulk of android devices because they are made of plastic then has the audacity to claim he has perfected plastic like it hasn't been available since the 50's thanks to DuPont. But the worst part is that he still wants to claim that the Android operating system is the knockoff when development was started in 2003 (not by Google but what isn't started by a small party and bought by a bigger one these days) and nearly if not all modern features of the smartphone made since Android's debut have made their own debut on the Android platform. Keep trying to keep that sinking ship above water Cook, just know that consumers are not as dumb as you would hope and they are starting to wake up and take a look at the options around them.


    Don't be surprised. Apple, like Microsoft has become a largely "market reactive" company. What this means is that they wait to see what new ideas are successful and then adjust their product line accordingly. This translates into a device cycle that is typically about 6 months behind the competition. Apple in the past directed this cycle, but now it's actually one of the slower companies to react. Companies that fall into this trend typically lose market share. Apple's brand image is propping them up, but that can only last so long. This is exactly what happened with Nokia so it's funny that Tim mentioned that.

    Samsung used to be this way when they copied some of Apple's work early on. Now they (along with Google and others) are the innovators. The Galaxy note is a good example of this. Samsung makes a product and creates a market for it (in this case the phablet market) and everyone else copies. Now there are rumors of Apple doing the same.
  • 6 Hide
    JD88 , September 19, 2013 10:23 AM
    Quote:
    Quote:
    As per usual, when someone or a company doesn't have anything positive to report about itself or its own products, it resorts to trying to tear down someone else. Same with Microsoft lately.

    When was the last time you heard Larry Page say something negative about the products of a competitor?


    I think he made a Bing joke back in 2009, other then that though never. I guess the guys at Google are far to busy doing real innovative work to worry about it.


    Who hasn't made a bing joke? LOL
  • 0 Hide
    chimera201 , September 19, 2013 10:24 AM
    "If one were to look at numbers, however, NetMarketShare attributes nearly 55 percent of all mobile traffic to iOS, while Android only made up 28 percent."
    Does that mobile traffic include net traffic or are the stats only for America? Because if it does then a lot of people living in developing countries that owns an Android phone(Android phones are cheaper than iPhones in developing countries) wont contribute to this traffic stat because they have poor internet.

    "We really want to enrich people’s lives"
    Enrich the rich(and dumb). Good luck.
  • 3 Hide
    xroe , September 19, 2013 10:27 AM
    Quote:
    Quote:
    Quote:
    As per usual, when someone or a company doesn't have anything positive to report about itself or its own products, it resorts to trying to tear down someone else. Same with Microsoft lately.

    When was the last time you heard Larry Page say something negative about the products of a competitor?


    I think he made a Bing joke back in 2009, other then that though never. I guess the guys at Google are far to busy doing real innovative work to worry about it.


    Who hasn't made a bing joke? LOL


    It reminds me of the old internet explorer joke.
    Internet explorer, its hands down the best browser for downloading chrome or firefox.
  • 0 Hide
    SR-71 Blackbird , September 19, 2013 10:31 AM
    He's speaking in reverse , because APPLE is nothing without Steve , it's the only way Cook can make headlines.Maybe he brag about the only new option on the iphones is a color choice.
  • 8 Hide
    mobrocket , September 19, 2013 10:32 AM
    That would be like me right now having in my pocket an Iphone 5S and thinking i have the most advanced phone
  • -1 Hide
    burmese_dude , September 19, 2013 11:08 AM
    Buying a new iPhone 5S is like chipping in for Tim Cook's yet another luxury yacht.
  • 5 Hide
    claptrap22 , September 19, 2013 11:12 AM
    Sorry, but the headline is unprofessional...and I'm an Android phone user, so I don't have a dog in the Apple fanboy fight. The headline simply misrepresents the content.
  • 1 Hide
    keither5150 , September 19, 2013 11:24 AM
    He says this while Apple is ripping off feature after feature from Android. We swipe up while android swipes down..... it's totally different. What a douche. He may be getting his numbers from iTunes. My android device uses xbox music and playstore. Once again.... Douche. If Apple keeps up this pace, they will have single digit market share soon. Even Blackberry realized that the world want's a 5 inch super Amoled screen. The new Blackberry is what the new iphone should have been.
  • 8 Hide
    tbake , September 19, 2013 11:42 AM
    Yeah, lets try to blow off the fact that 4 out of 5 smart phones sold are android. It doesn't matter where the money is going, only that 6 year olds are using dads 3g to play angry birds.
  • -3 Hide
    ipaul , September 19, 2013 11:50 AM
    I will share. I am a gook I don't dispute that. I have multiple Apple devices as well as multiple android devices. There is more to this than one might think. And you have to have used a lot of devices to understand the full scope of such a problem.

    I always run my Apple Devices with the latest OS. I am first in like for the new OS upgrades checking the day its available all day until I am able to start the download. there have been times that applications no longer work on the new OS but this is consistent across all devices and is always a developer that is not updating his application.

    then I turn to my Android world. I agree there are some interesting options for applications that are just not available from the iTunes store. Things that make my phone\tablet mine. Themes and utilities that apple is just not interested in providing. (There is some merit also to not allowing this sort of application. It removes the differences ensuring that use of the device is always consistent)

    Back to the Android world. have a device running version x of the os. Discovered that there was a good deal on anther device that was running version x.2.2 of the OS and had to have it. When I went to install my investment of android apps on this new device I discovered that not all the apps were compatible with my new device. At first I figured I was looking at another situation where a developer was not updating his apps for me.

    I was wrong that was not the cause. Because there were different archatectures making up the device it was actually a hardware incompatibility. My new device regardless of OS was not about to support this specific set of applications.

    Now I don't care. I still like the new device better and I was able to find alternate applications to achieve the same that the apps that did not work.

    But my story is at the heart of this problem. Its not that apple is better. It is not that Samsung is not a good hardware manufacturer. Its not that Google Android is not a great OS. It is this. Because Apple has control over both the hardware and the OS they are able to always deliver a more consistent integration between the 2.

    Yes we do see phones come out that support Androids raw OS in the form of Nexus. But these are only a small sliver of the actual market share. Suggesting then that Google, Samsung and Developers have a lot more to have to consider to ensure a smooth user experience and unlike Apple the Hardware Manufacturers, the OS Manufacturers and the Application Developers do not have a direct line to each other. and even if they did their decisions have to consider the reset of the Android population.
  • 1 Hide
    ipaul , September 19, 2013 11:51 AM
    correction "geek" with bad typing skills
  • -1 Hide
    robochump , September 19, 2013 12:00 PM
    Toms Hardware has become a feeding ground for Apple hating trolls. Typically only positive Android articles while Tom puts out troll feeding headlines like Trash Talking Android only makes it more obvious. I am glad I do not rely on Tom for unbiased articles.
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