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Samsung GS4 Promotion Goes Weirdly Korean Bollywood

Samsung have decided to abandon their normal advertising strategy in favour of a new “hip” approach to their customers. So what do you get if you add Korean pop culture, along with Bollywood actor Ranveer Singh and the Samsung S4? Sadly enough, this: 

We are not quite sure how this video classifies as uncensored, as someone has clearly missed out a lot of bad rhyming and forgot to add some actual music. Strangely enough, the crowd in the video were not too excited about the stunt either, but we cannot imagine why. The use of the most viewed video on YouTube, Gangam Style by Psy, coupled with the odd dance routine has even disgusted the main dancer himself, evidence being his increasingly sour face as the video progresses.

After seeing this video, what are your opinions of it? Do you think that this new advertising strategy from Samsung has merit, as it clearly received the publicity it wanted to, or do you think this stunt has cost them customers and the ability to be taken seriously?

  • weierstrass
    when some fan puts things like this on Youtube, its fun. When the company makes somehting like this I just cant take the product serious anymore.
    Reply
  • brandonjclark
    Although I didn't think it possible, this makes the HTC One even more beautiful.
    Reply
  • schnitter
    This is one of the few times where I feel embarrassed for someone else...
    Reply
  • fnh
    Lost customers? No. Lost some marketing guys? Yes.
    Reply
  • house70
    10756429 said:
    Lost customers? No. Lost some marketing guys? Yes.

    This. Serious customers just shrug their shoulders at such a spectacle. I mean, the device itself is not diminished by this, but such fail is not helping, either. I wonder who's idea was that and what the poor guy is facing in the company's future (if he/she has a future with Samsung at all).
    Reply
  • aggroboy
    For all you know the ad is a home run with the general populace, just not a select segment with "taste".
    Reply
  • wildkitten
    Well, they may not have lost their hardcore customers, but they may very well have lost come casual customers. People who don't keep up with a product and/or a company who makes said product and their history may think the GS4 is just some silly badly overhyped, fad, product and not give it the close look it may deserve because of an ad like this.
    Reply
  • Fierce Guppy
    It would probably be effective advertising in India.
    Reply
  • SuperGamerBoy
    Piece of s***!
    Reply
  • SuperGamerBoy
    Piece of s***!
    Reply