Microsoft's Windows 8 Commercials for Asia Are Awesome

News
By Jane McEntegart
published

We'd love to see these airing in the States.

With Windows 8, Microsoft is attempting to completely reinvent the desktop space. Clever marketing is invaluable when you embark on such a challenging journey. If you though the Windows 8 commercials thus far have been a little uninspiring, you might like the campaign Microsoft has developed for Asia.

The Verge cites a Microsoft spokesperson who says the three commercials below were produced for Microsoft's Asian markets and posted to the company's general channel by mistake. They're all based around the same 'Windows 8 Training Camp' concept, and highlight the benefits of Windows 8, be it the touch screen interface, it's ability to combine work and play, and the quick and simple interface. Check them out below!

Jane McEntegart
39 Comments Comment from the forums
  • stevejnb
    Neat ads, but have very little to do with the actual OS. Heck, really, nothing to do with them. Not unlike the North American Surface adds which showed a bunch of people dancing around and left people wondering what the ad was about...

    Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?
    Reply
  • fudoka711
    Bahahahaha! Those were pretty funny.
    Barely saw the connection to Win 8, but if they work - more power to MS.
    Reply
  • thefiend1
    Id rather see ads like that then a bunch of dumbasses dancing around with a fricken tablet.
    Reply
  • DRosencraft
    This is relatively standard affair for commercials for all sort of products in Japan. Most of the time you barely have the slightest clue what they're trying to sell. That's been more of a newer trend in the US with the likes of the Old Spice commercials.
    Reply
  • halcyon
    The adds were neat, awesome even. Windows 8? Not so much. Where precisely is the connection between the ads and Windows 8 again?
    Reply
  • robochump
    Its all subliminal. People tend to remember comedy and by making funny commercials people will remember Windows 8. Get out of my head marketing dept!!!
    Reply
  • drinkingcola86
    The first one is so funny.
    Reply
  • edogawa
    I would absolutely love if all commercials were like this in America instead of people dancing around with a tablet.
    Reply
  • brucen13
    I agree with the comments posted. There is nothing in the ads related to using Windows 8, except for the woman slamming her head into the keyboard, which I've done several times in frustration while trying to use Windows 8 on a PC instead of a tablet.
    Reply
  • halcyon
    10788974 said:
    I would absolutely love if all commercials were like this in America instead of people dancing around with a tablet.

    Remember, they have to account for the lowest common denominator for the region they're marketing towards. That's why Asian commercials can require more intellect to understand than commercials aimed at north American audiences.
    Reply