With Windows 8, Microsoft is attempting to completely reinvent the desktop space. Clever marketing is invaluable when you embark on such a challenging journey. If you though the Windows 8 commercials thus far have been a little uninspiring, you might like the campaign Microsoft has developed for Asia.
The Verge cites a Microsoft spokesperson who says the three commercials below were produced for Microsoft's Asian markets and posted to the company's general channel by mistake. They're all based around the same 'Windows 8 Training Camp' concept, and highlight the benefits of Windows 8, be it the touch screen interface, it's ability to combine work and play, and the quick and simple interface. Check them out below!
Can't say I'm a fan. Again, neat ads, but what about the product they are attempting to advertise?
Barely saw the connection to Win 8, but if they work - more power to MS.
Remember, they have to account for the lowest common denominator for the region they're marketing towards. That's why Asian commercials can require more intellect to understand than commercials aimed at north American audiences.