Apple has overtaken Android in smartphone market share in the U.S. for the first time since 2012.
According to WPP's market and research division, Kantar Worldpanel ComTech, successful sales of the iPhone 6 largely gave Apple the edge.
It should be noted, though, that it's possible these numbers aren't quite accurate. The total sales for iOS totaled 47.7 percent, while Android was at 47.6 percent. There is always a margin of error; in this case, 0.1 percent would be inside of this margin, and thus it is difficult to say if iOS really overtook Android or not.
Still, the effects of the sales of the iPhone 6 are easily seen inside of the U.S. market, as well as the global market as a whole. Android's decline of 3.8 percent market share and iOS' gain of 3.8 percent is a clear sign that the iPhone 6 was an overwhelming success. In fact, in Germany, Great Britain, China, France, Australia, Italy and Spain, the market share of iOS showed significant growth. In all of these nations except Italy, the Android market share showed significant decline.
Japan is the most unique of the data points for which Kantar Worldpanel ComTech had information. Japan, being the only nation with an iOS-dominated market in 2013, surprisingly showed an 8.5 percent decrease in the market share of iOS, while Android gained an additional 7.8 percent of the Japanese market.
As a result of the iPhone 6 end of year sales, iOS now holds dominate market control in Australia, Japan and the United States; all other nations are showing iOS market share growth.
It is difficult to say what the long-term effect of these latest sales will be. On the one hand, it's possible that this could signal a re-emergence of Apple's iOS, but it could also show normal variation in the market over time, as market share shifts between major competing platforms. For example, looking back over the data from 2012, the opposite can be seen, with iOS losing ground on a global scale to Android. Given the fluctuation of the market from 2012 until 2014, it is entirely too soon to say if iOS will take firm hold of the leadership in the mobile market.