Microsoft Gave Everyone at BUILD Free Surface RT, Lumia 920

BUILD attendees aren't leaving the conference empty handed today.

It's been a big month for Microsoft. With the launch of Windows 8, the Surface, and Windows Phone 8, the company would be forgiven for taking a little break. However, Redmond isn't resting on its laurels. After yesterday's Windows Phone 8 launch, the company has shifted its attention to BUILD, its yearly developer conference.

Kicking off today and running through to November 2, things got off to a roaring start today with some serious swag. That's right, those lucky enough to be at BUILD have been awarded a free Lumia 920 as well as a free Surface RT computer. As if that wasn't enough, Microsoft also gave everyone 100GB of free SkyDrive storage for their troubles, too.

Microsoft isn't the only company to give stuff away at its develop conference. In fact, it's usually Google that dishes out freebies at its annual Google I/O conference. In fact, at the most recent I/O, Google gave each attendee a free Nexus 7, a free Nexus Q, and a free Galaxy Nexus. Attendees were also given the opportunity to pre-order Google's Project Glass, which doesn't yet have a release date.

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Top Comments

23

abbadon_34 , October 31, 2012 6:17 AM

now that's what i call a swag bag !
17

socialfox , October 31, 2012 6:34 AM

Is there anything these days where swag does not fit? Think I've heard enough of that word
12

tolham , October 31, 2012 6:31 AM

wow, msft are really pulling out all the stops. i hope they've succeeded in making quality products. i'll be checking out the lumia 920 when my contract is up.

Other Comments

23

abbadon_34 , October 31, 2012 6:17 AM

now that's what i call a swag bag !
-16

Old_Fogie_Late_Bloomer , October 31, 2012 6:18 AM

I knew there had to be a good reason why the Surface RT sold out so fast...it just didn't make any sense.
12

tolham , October 31, 2012 6:31 AM

wow, msft are really pulling out all the stops. i hope they've succeeded in making quality products. i'll be checking out the lumia 920 when my contract is up.
17

socialfox , October 31, 2012 6:34 AM

Is there anything these days where swag does not fit? Think I've heard enough of that word
-7

goodegg , October 31, 2012 7:08 AM

Apple only ever gives it's stuff away to schools. I guess they don't care about the important things.
8

Novulux , October 31, 2012 7:19 AM

goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.

Do they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.
10

Shin-san , October 31, 2012 7:21 AM

It kinda bites that it starts to get people that only go to these for the swag

goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.
Unlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft
6

TheBigTroll , October 31, 2012 7:58 AM

NovuluxDo they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.

nope. just went to my elementary school and asked the admin who configures ipads. they have to buy at regular prices. and we have 40 ipads and like 50 ipods. just think of the money apple makes
3

TheBigTroll , October 31, 2012 7:59 AM

and how apple is advertising to little kids, making them lifetime customers
-3

gfair , October 31, 2012 9:38 AM

Shin-sanIt kinda bites that it starts to get people that only go to these for the swagUnlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft

Not connected at all. If Bill wanted his philanthropy and company connected, he would have donated through Microsoft, not set up an entire foundation with a different name to do so.
-4

gfair , October 31, 2012 9:38 AM

TheBigTrolland how apple is advertising to little kids, making them lifetime customers

Hundreds and thousands of companies market to children, but can you cite an example of how Apple is marketing to kids? I don't see that in any of their marketing or advertising.
6

kyuuketsuki , October 31, 2012 10:29 AM

gfairHundreds and thousands of companies market to children, but can you cite an example of how Apple is marketing to kids? I don't see that in any of their marketing or advertising.
Yeah, putting Apple products in the hands of kids and teachers at schools isn't a marketing opportunity at all.
0

agnickolov , October 31, 2012 11:41 AM

Of course none of the swag is free. The price of the admission ticket more than covers for it.
5

lockhrt999 , October 31, 2012 12:34 PM

When is the next such MS conference? And where?
-1

zybch , October 31, 2012 2:13 PM

TheBigTrolland how apple is advertising to little kids, making them lifetime slaves

There, fixed it for you.
2

TheBigTroll , October 31, 2012 5:59 PM

Quote:
Yeah, putting Apple products in the hands of kids and teachers at schools isn't a marketing opportunity at all.

when apple comes along (or just the school board) and tries to replace every pc possible with a Ipad or a macbook, its brainwashing. i can even find a full cart (20+ laptops) sitting in the storage room. they arent crappy netbooks, but workstation laptops. not to mention how much apple stuff (and stickers) lying around the school.

it may not be apples fault but really they are purging schools of pcs