Sign in with
Sign up | Sign in

Microsoft Gave Everyone at BUILD Free Surface RT, Lumia 920

By - Source: Twitter | B 16 comments

BUILD attendees aren't leaving the conference empty handed today.

It's been a big month for Microsoft. With the launch of Windows 8, the Surface, and Windows Phone 8, the company would be forgiven for taking a little break. However, Redmond isn't resting on its laurels. After yesterday's Windows Phone 8 launch, the company has shifted its attention to BUILD, its yearly developer conference.

Kicking off today and running through to November 2, things got off to a roaring start today with some serious swag. That's right, those lucky enough to be at BUILD have been awarded a free Lumia 920 as well as a free Surface RT computer. As if that wasn't enough, Microsoft also gave everyone 100GB of free SkyDrive storage for their troubles, too.

Microsoft isn't the only company to give stuff away at its develop conference. In fact, it's usually Google that dishes out freebies at its annual Google I/O conference. In fact, at the most recent I/O, Google gave each attendee a free Nexus 7, a free Nexus Q, and a free Galaxy Nexus. Attendees were also given the opportunity to pre-order Google's Project Glass, which doesn't yet have a release date.

Contact Us for News Tips, Corrections and Feedback           

Display 16 Comments.
This thread is closed for comments
Top Comments
  • 23 Hide
    abbadon_34 , October 30, 2012 11:17 PM
    now that's what i call a swag bag !
  • 17 Hide
    socialfox , October 30, 2012 11:34 PM
    Is there anything these days where swag does not fit? Think I've heard enough of that word :p 
  • 12 Hide
    tolham , October 30, 2012 11:31 PM
    wow, msft are really pulling out all the stops. i hope they've succeeded in making quality products. i'll be checking out the lumia 920 when my contract is up.
Other Comments
  • 23 Hide
    abbadon_34 , October 30, 2012 11:17 PM
    now that's what i call a swag bag !
  • 12 Hide
    tolham , October 30, 2012 11:31 PM
    wow, msft are really pulling out all the stops. i hope they've succeeded in making quality products. i'll be checking out the lumia 920 when my contract is up.
  • 17 Hide
    socialfox , October 30, 2012 11:34 PM
    Is there anything these days where swag does not fit? Think I've heard enough of that word :p 
  • -7 Hide
    goodegg , October 31, 2012 12:08 AM
    Apple only ever gives it's stuff away to schools. I guess they don't care about the important things.
  • 8 Hide
    Novulux , October 31, 2012 12:19 AM
    goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.


    Do they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.
  • 10 Hide
    Shin-san , October 31, 2012 12:21 AM
    It kinda bites that it starts to get people that only go to these for the swag
    goodeggApple only ever gives it's stuff away to schools. I guess they don't care about the important things.
    Unlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft
  • 6 Hide
    TheBigTroll , October 31, 2012 12:58 AM
    NovuluxDo they really still do that at all? I only recall them offering their products at a reduced price, still enough to make a hefty profit, though.


    nope. just went to my elementary school and asked the admin who configures ipads. they have to buy at regular prices. and we have 40 ipads and like 50 ipods. just think of the money apple makes
  • 3 Hide
    TheBigTroll , October 31, 2012 12:59 AM
    and how apple is advertising to little kids, making them lifetime customers
  • -3 Hide
    gfair , October 31, 2012 2:38 AM
    Shin-sanIt kinda bites that it starts to get people that only go to these for the swagUnlike the Bill and Melinda Gates Foundation, which is somehow connected to Microsoft


    Not connected at all. If Bill wanted his philanthropy and company connected, he would have donated through Microsoft, not set up an entire foundation with a different name to do so.
  • -4 Hide
    gfair , October 31, 2012 2:38 AM
    TheBigTrolland how apple is advertising to little kids, making them lifetime customers


    Hundreds and thousands of companies market to children, but can you cite an example of how Apple is marketing to kids? I don't see that in any of their marketing or advertising.
  • 6 Hide
    kyuuketsuki , October 31, 2012 3:29 AM
    gfairHundreds and thousands of companies market to children, but can you cite an example of how Apple is marketing to kids? I don't see that in any of their marketing or advertising.
    Yeah, putting Apple products in the hands of kids and teachers at schools isn't a marketing opportunity at all.
  • 0 Hide
    agnickolov , October 31, 2012 4:41 AM
    Of course none of the swag is free. The price of the admission ticket more than covers for it.
  • 5 Hide
    lockhrt999 , October 31, 2012 5:34 AM
    When is the next such MS conference? And where?
  • -1 Hide
    zybch , October 31, 2012 7:13 AM
    TheBigTrolland how apple is advertising to little kids, making them lifetime slaves

    There, fixed it for you.
  • 2 Hide
    TheBigTroll , October 31, 2012 10:59 AM
    Quote:
    Yeah, putting Apple products in the hands of kids and teachers at schools isn't a marketing opportunity at all.


    when apple comes along (or just the school board) and tries to replace every pc possible with a Ipad or a macbook, its brainwashing. i can even find a full cart (20+ laptops) sitting in the storage room. they arent crappy netbooks, but workstation laptops. not to mention how much apple stuff (and stickers) lying around the school.

    it may not be apples fault but really they are purging schools of pcs