Is it going to help them to remember to get in the kitchen and make my dinner?

Why does the news here have to contain the opinion of the writer?

Sounds pretty feminist to me, so much so, that you are afraid of Dell trying to characterize your sex by making a website with generally feminine colors. That seems to infuriate you that Dell would dare to associate colors with women or make a website targeted at women. Big deal, get over it. Must be another slow news day.

"Afraid" of Dell trying to characterize my sex? My problem is that I don't think it's right to charactarize either sex. If this were targeted toward only men, I would have had the same problem and asked "what about the women who don't know about tech?" I am not a feminist but I think it's wrong to suggest that women are the only ones with problems understanding tech.

They are trying to market the Dell brand to women, I don't understand what all the fuss is about.

The fuss is that there isn't a similar site for men. Not to mention that they think any woman who is on the site must be into meditating, counting calories and "blissing out." I know plenty of women who don't know anything about computers and would be all for a site that would break things down into layman's terms but would find the implication that women who don't know about computers must be housewives a little insulting.

lol... nice title!

Lol, Jane sounds feisty in this article, and I understand why that could be

May I use it please?

I guess I walked into that one, but no. It's reserved for people with some sense of decorum. Sorry.

Am I the only one who sees "An error has occured. please try again." whenever the quote button in a post header is used?

Anyhow, Jane, I think Dell is directing this specifically towards women because they feel they already have a Male-directed site, namely the *whole rest of dell.com*. If they felt that women were comfortable with the site they wouldn't have gone to the trouble of making one directly addressing women.

Oh, and after seeing that last post, good luck with the troll fest!

I agree with the article. Being in IT in a support role, I find there are numerous guys that have no clue about technology. It seems odd that they would launch a site just for women when trying to capture a market of the uneducated.

But as far as the pink goes, it works for some women. Case in point, if its pink, my girlfriend will buy.

I can see this both ways. First, I think it's a legitimate marketing strategy targeting women with their new website. In broad, generalized terms, women have a tendency of not be quite as computer-savvy as men (Not all, but some [and because they have better things to do]), so therefore Dell has just kind of thought this would help them along.

I do see where you're coming from Jane, just voicing my own opinion. =)

I agree. I had the feeling it would be a little offensive when I read the title, but I was blown away when you mentioned yoga, meditation, and various phrases more fitting as candle names. I think it's all fine and good to make jokes about stereotypes, but it seems rather irresponsible of Dell to perpetuate them.



I'm not sure if I want to +1 you because I found that hilarious, or -1 you because that was horribly inappropriate. I guess I'll just split the difference.

Nice title.

This website will go away faster than a shaking baby app.

Did they really think that this would be well received?

Marketing to the ignorant is not a bad idea. The bad idea was assuming that the majority of ignorant users are women.

I know as many men that can't find the "any key" as women.

Dell should have made the site easy to understand without the pink colors and the bad name.

My main problem is that a) there's isn't a similar site for men and b) Dell's idea of "targeting women" is to talk about calories and yoga.




The pink thing depends on the woman, you're right. But I think that just makes it more important to have a neutral site.

...well, I was with you up until there. I don't have a vagina, but I'd be annoyed by this. I'm sure there would be plenty of people with vaginae (AKA Women or serial killers) that wouldn't be bothered by this.

I just couldnt resist... so rate +1 Dells sake as they are looking to pick up Women.

*for Dells sake

PS. you should really make an edit option in here

Why do you think this is not exactly how it is?
I don't think dell went through the trouble without making a proper research.

Did you do the research to claim this on the general level?

Did you do the research to claim that the OP claimed that on the general level?

Articles like this is why I come here everyday. An interesting tid bit of computer news mixed in with a writer with an opinion and some great comments to read at the bottom!

Majorities aside, don't you think that Dell should be catering to everyone?

I think it is sad for dell to try and sell pretty colors and such.. Is their a bunch of ladies out there who would be like O my god it's pink or blue I got to have it.... I might be wrong I did see a sorority girl with a pink mac... So who knows..

Wow. I'm a guy and I kinda like the new site.

oh dear, this seems to be going a bit off topic

Color is a pretty big factor in any purchase decision. I wouldn't say that color sensitivity is an exclusively feminine item, considering how much men (and women) care about what color his or her car is.

One thing that the Della site doesn't do to cater to women is to just say "Hey girls, it comes in pink!"

Clearly Dell(a) is trying to get women to identify with its products on some other level, such as meditating and blissing out.

I love the smell of a gender battle in morning!

Ok, so I lol'd. Perhaps by their apparent focus women with their netbooks, they're implying that women have weak arms and are thus unable to use a more manly laptop like a 15.4"-17" from Dell's Vostro or Studio lines. And by referencing recipes somewhere on their site, they are OBVIOUSLY implying that a woman's place is in the kitchen.

Not. Sounds like a tinfoil hat feminist to me!

@goryachev

Are you asking if I keep score of all the dumb questions that I am asked on a daily basis? The answer is no.

Call it years of experience dealing with ignorant users. In my office the 3 most hopeless users are men. The 3 most knowledgeable users in my office are also men.

At work the women out number the men by about 3/2.

I base my statement on 9 years of dealing with over 100 users.

Okay, I agree with you that Dell most likely did some research.

I simply don't agree with Dells conclusions.

Sexist or not, Dell is about making money and this is society and how society is. To deny that women and men are fundamentally different is ridiculous just as to assume that women and men can't do things the other can is ridiculous.

Men and Women are fundamentally different when it comes to how they think, react and process information. I would agree that some of this is due to environmental influences but I personally believe that some of this is fundamental at the gene level.

In sum, everyone is free to believe and choose as they see fit but Dell is simply trying to make money and targeting a sector of the populous that it feels is underserved by their current marketing strategy.

Amazing about how a story about Dell trying to cater to supposed womens needs turned into a penis vs vagina war!

Keep going guys!