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Report: Microsoft's Intel-powered Surface to Cost $1000

By - Source: The Next Web | B 73 comments

Rumor has it Microsoft's 10.6-inch Surface Pro is going to cost a thousand dollars.

Though Microsoft was happy to show off the Surface's nifty keyboard cover and boast about its Core i-series support, the company was a little less enthusiastic when it came to talking about the price of its new tablets. Set for availability in the fall, the most Redmond would say was that the ARM-based Surface would be priced "like comparable tablets based on ARM," and the Surface Pro would pack something similar to the price of an ultrabook.

Today brings us rumors of something more specific than that. Just yesterday word on the street was that the ARM-based Surface would cost $600 and the Wintel model $799 at the very least. The Next Web is now reporting that while the Windows RT Surface will cost $599, the Intel version of the tablet is going to cost closer to $1000. TNW cites a source close to Microsoft in reporting that the Tegra 3 powered RT model will retail for $599 and the Ivy Bridge Windows 8 Pro model will sell for $999.

Even with the innovative keyboard cover, these prices are definitely pause for thought. At a time when tablets are largely seen as companion devices designed to complement your laptop or PC as opposed to replace it, customers might find the idea of spending $1000 on a 10.6-inch tablet ludicrous. To that end, the cheaper ARM-based model might be more appropriately priced, but it's still at least a hundred dollars more than similar devices available today.

Of course the upside of unveiling a product months before you plan to release it is that you can watch the market's reaction to the device and determine details like pricing, final specs, 3G connectivity, and bundled accessories based on real-life feedback. Either way, it will be interesting to see the final prices when Microsoft does release them.

How much would you pay for Microsoft's Surface? Let us know in the comments below!

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Top Comments
  • 21 Hide
    nbelote , June 24, 2012 4:06 PM
    Not $1000.

    Microsoft needs to xbox360 their way into the market and not charge oodles of money for devices. Sell it far below cost to seize market share from Amazon and Apple.
  • 17 Hide
    oneblackened , June 24, 2012 4:09 PM
    Why an i5? 'Cause they're fast and the low power ones rival an Atom for power consumption while being much faster.
  • 14 Hide
    Hellbound , June 24, 2012 4:59 PM
    For about $1000 I can buy a very good laptop that would run circles around this thing...
Other Comments
  • 21 Hide
    nbelote , June 24, 2012 4:06 PM
    Not $1000.

    Microsoft needs to xbox360 their way into the market and not charge oodles of money for devices. Sell it far below cost to seize market share from Amazon and Apple.
  • 7 Hide
    Anonymous , June 24, 2012 4:08 PM
    Both of those prices are out of line. First of all, why an i5 processor anyway? Why didn't Microsoft go with Medfield? Intel is making a dual core version of Medfield specifically for tablets which will be generally more powerful than their ARM counterparts and could run Windows Pro or Windows RT. It would have cost a lot less than the $1000 version. While having a full fledged i5 processor with Ivy graphics is a boon, is all that power necessary for a companion device? I wouldn't buy a tablet over a laptop. I can understand that this version does come with a keyboard and all, but using expensive i5 parts over tablet style Medfield parts seems to be a miscalculation.

    If I buy a tablet, it will likely be one of the Medfield variety from other vendors so I can run regular Windows on it while keeping the cost reasonable.
  • 11 Hide
    kodekov , June 24, 2012 4:08 PM
    The difference here is that this is basically an ultrabook and a laptop! 2 for one AND it comes with the ultimate productivity tool, Windows 8 Pro!! :) 
  • 17 Hide
    oneblackened , June 24, 2012 4:09 PM
    Why an i5? 'Cause they're fast and the low power ones rival an Atom for power consumption while being much faster.
  • 1 Hide
    kodekov , June 24, 2012 4:09 PM
    Not laptop meant tablet sorry!
  • 11 Hide
    loops , June 24, 2012 4:26 PM
    Gaming PC 1000
    Kindle fire 200 bucks
    Smart phone 100 bucks

    Office : pc

    Now 1000 for what?
  • 0 Hide
    A Bad Day , June 24, 2012 4:41 PM
    Did they use gold or other large amount of precious metal on those or what?...
  • 12 Hide
    memadmax , June 24, 2012 4:51 PM
    "the Intel version of the tablet is going to cost closer to $100"
    Sweet, sign me up for a 1000 of them
    =D
  • 0 Hide
    eddieroolz , June 24, 2012 4:58 PM
    So I guessed right. It's nice, and you'll pay dearly for it.
  • -8 Hide
    Anonymous , June 24, 2012 4:59 PM
    0 $. Instead of ARM, why not use lower-end intel processors. They seem ok, and more importantly are x86 compatible.
  • 14 Hide
    Hellbound , June 24, 2012 4:59 PM
    For about $1000 I can buy a very good laptop that would run circles around this thing...
  • 0 Hide
    rohitbaran , June 24, 2012 5:14 PM
    nbeloteNot $1000.Microsoft needs to xbox360 their way into the market and not charge oodles of money for devices. Sell it far below cost to seize market share from Amazon and Apple.

    Problem is MS probably relies on other vendors to sell its tablets. If it wants to sell its own hardware, it has to change its business model. They make money primarily by software licensing and if they go this route, they can't make that money.
  • -1 Hide
    Anonymous , June 24, 2012 5:20 PM
    Quote:

    the Intel version of the tablet is going to cost closer to $100.


    i am so buying one for $100 if i can
  • -1 Hide
    amuffin , June 24, 2012 5:31 PM
    Surface costs $1000
    Ultrabook costs 800-1000
    why not buy a 1000 dollar ultrabook?
  • 2 Hide
    ericburnby , June 24, 2012 5:34 PM
    nbeloteNot $1000.Microsoft needs to xbox360 their way into the market and not charge oodles of money for devices. Sell it far below cost to seize market share from Amazon and Apple.

    And destroy their relationship with OEM's who also want to make tablets?
  • 10 Hide
    walter87 , June 24, 2012 5:46 PM
    ThinkingConsciousBoth of those prices are out of line. First of all, why an i5 processor anyway? Why didn't Microsoft go with Medfield? Intel is making a dual core version of Medfield specifically for tablets which will be generally more powerful than their ARM counterparts and could run Windows Pro or Windows RT. It would have cost a lot less than the $1000 version. While having a full fledged i5 processor with Ivy graphics is a boon, is all that power necessary for a companion device? I wouldn't buy a tablet over a laptop. I can understand that this version does come with a keyboard and all, but using expensive i5 parts over tablet style Medfield parts seems to be a miscalculation. If I buy a tablet, it will likely be one of the Medfield variety from other vendors so I can run regular Windows on it while keeping the cost reasonable.


    Only Apple sees the iPad as a companion device. Microsoft probably thinks otherwise. This Surface is a perfect fit for students, has a full OS so they can run there write up reports/essays and various other programs (with a keyboard and trackpad on the magnetic cover.

    Its a hybrid tablet/ultrabook device. The only good use for Metro, I think, is having a touchscreen. And thats why this would be better than getting a ultrabook with no touchscreen.


    I think Microsoft is pushing the idea that a tablet DOESNT need to be though as a companion device like an iPad or Android tablet.
  • -4 Hide
    anth0nym , June 24, 2012 6:01 PM
    Wintel?

    $100?

    So many spelling mistakes and errors. Great reporting!
  • 14 Hide
    Camikazi , June 24, 2012 6:05 PM
    anth0nymWintel?$100?So many spelling mistakes and errors. Great reporting!

    Pretty sure Wintel is not a typo, it is a term that has been around for years to indicate a computer that runs Windows on an Intel CPU.
  • 0 Hide
    whimseh , June 24, 2012 6:07 PM
    I don't like Windows 8 though.
  • -4 Hide
    joex444 , June 24, 2012 6:12 PM
    If they're marketing the tablet aspect, you'd be insane not to make the obvious comparison to a 3rd gen iPad, which goes for ~$500. The main market here isn't tech savvy, and certainly not THG readers, they don't know ARM from x86. All the care about is what it does, and if it's a tablet it's hard to sell a $1000 one running Windows versus a 3rd generation Apple product -- more generations means fewer bugs! And given Apple's dominance in the smart phone market, odds are good many of these people are somewhat familiar with or even own an iPhone and can predict how an iPad behaves. Windows 8 is totally new to them and the only preview of it is a beta which most consumers aren't knowledgeable enough to install (as a VM, which is the only sane place to try out a beta OS).

    So, $1000, no. No way. $600 for ARM and a different version of Win8? If I really wanted a tablet, I'd opt for an iPad at that price.

    And for those who say that of course they need to charge this, since they're not making money on a license. Really? You think that one through? If a 3rd party can pay MS for a license, pawn it off on you and turn a profit for less money, how do you possibly think MS would lose money at that same point? They don't have to pay for a license to themselves, but all hardware companies that bundle Windows have to pay them. So, the competitor's prices have a Win8 license "fee" tacked on and is what the market expects. Therefore, if they keep prices in line they actually make *more* money; they can actually undersell the competition and make more money on hardware than they currently do on licenses. It's the Apple way, and given they have more free cash than several European countries combined, I can't imagine how this strategy wouldn't work.
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