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Samsung Proves Dedication to Stylus Through Investment

By - Source: SlashGear | B 6 comments

South Korean company invests $58.9 million in Wacom.

Samsung has proven its dedication to the stylus pen through a sizable investment in Wacom, a company that accounts for 85 percent of the worldwide pen tablet market.

The South Korean technology giant is investing $58.9 million in Wacom, which builds styluses as well as drawing and design tablets. The investment gives Samsung a 5 percent stake in the firm.

Wacom's technology has been used in many Samsung devices, including the Galaxy Note, Galaxy Note 2 and Galaxy Note 10.1. The firm said the sale of shares will be invested in "product development and manufacturing and supply system enhancements for products to be supplied to Samsung Electronics." It also aims to "expand its relationship" with Samsung further.

"It is becoming increasingly important to form close relationships with manufacturers of mobile information terminals, particularly smartphones and tablets, and to bring new products to market in a timely manner," said Wacom.

"With regard to digital pens for smartphones in particular, Wacom’s sales to Samsung Electronics have increased in recent years. Wacom digital pens are used in Samsung Electronics’ Galaxy Note smart phone, which is sold in 99 countries around the globe including North America, Europe, Japan, China and India. Wacom expects the inclusion of its digital pens in Samsung Electronics’ smartphones and tablets to lead to the expansion of the user base of its products."

Samsung, which has sold over 5 million Galaxy Note 2 phablets and over 100 million total Galaxy S smartphone units, is expected to offer a stylus with the Galaxy S4. It's also creating a Galaxy Note 8.0 tablet, a pair of Galaxy Tab 3 slates and the eight-core, 6.3-inch Galaxy Note 3.

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  • 1 Hide
    tarzan2001 , February 5, 2013 2:13 AM
    I look forward to seeing styluses available for more devices from Samsung than just the Galaxy Note phone and tablets. I've tested out the stylus on a Galaxy Note 10.1 tablet and found it to be quite good! It would be nice to have to option of using a stylus on a phone that's powerful, but with a slightly smaller screen, e.g. ~5 inches, for those of us that want large screens, just not extremely large screens! ;) 
  • 1 Hide
    fnh , February 5, 2013 3:03 AM
    Wow. If $50 million gets you 5% control, that surely tells you what 85% market share is really all about.
  • 2 Hide
    ikyung , February 5, 2013 5:21 AM
    fnhWow. If $50 million gets you 5% control, that surely tells you what 85% market share is really all about.

    Yeah. Wacom in the early 90s tried to take off with the whole Pen/Touch-screen computing, but the technology itself as a whole wasn't "matured". No one was really into mobile computing, nor were they really into touch-screens because everything was much more power-hungry and bigger in the early 90s.

    Wacom started taking off maybe like 5-6 years ago when tablets and mobile computing itself was seeing light from the mass market for the first time. But, even then, only artists, filmmakers, designers, photographers, etc were interested in a stylus. But, with the Note and Note 2, stylus IS currently being adopted by the mass market.

    This seems like a very good move from Samsung to get some share of the best stylus manufacturer and partner with them to market the stylus. Me, personally, love using the stylus even though I don't do any type of art on a tablet. But, being able to handwrite notes and just use the stylus instead of fingers in general just seems better for me. Of course, it is all personal preference.
  • Display all 6 comments.
  • -2 Hide
    alidan , February 5, 2013 6:59 AM
    iKyunGYeah. Wacom in the early 90s tried to take off with the whole Pen/Touch-screen computing, but the technology itself as a whole wasn't "matured". No one was really into mobile computing, nor were they really into touch-screens because everything was much more power-hungry and bigger in the early 90s.Wacom started taking off maybe like 5-6 years ago when tablets and mobile computing itself was seeing light from the mass market for the first time. But, even then, only artists, filmmakers, designers, photographers, etc were interested in a stylus. But, with the Note and Note 2, stylus IS currently being adopted by the mass market.This seems like a very good move from Samsung to get some share of the best stylus manufacturer and partner with them to market the stylus. Me, personally, love using the stylus even though I don't do any type of art on a tablet. But, being able to handwrite notes and just use the stylus instead of fingers in general just seems better for me. Of course, it is all personal preference.


    24 inch monitor
    2500$

    now i have no experience with them, but here is how i see it

    a 600$ monitor with a 1-1900$ clear tablet over it

    i dont blame the average consumer for not being interested in wacom, i blame wacom for being retardedly expensive.

    that said im hopeing to get a 24 inch wacom soonish...

    o yea

    24 inch monitor with touch
    3600$
    a 600-800$ monitor
    a 1-1900$ for a tablet
    and 1100$ extra for touch...

  • 3 Hide
    ikyung , February 5, 2013 7:30 AM
    alidan24 inch monitor2500$now i have no experience with them, but here is how i see ita 600$ monitor with a 1-1900$ clear tablet over iti dont blame the average consumer for not being interested in wacom, i blame wacom for being retardedly expensive.that said im hopeing to get a 24 inch wacom soonish... o yea24 inch monitor with touch3600$a 600-800$ monitora 1-1900$ for a tabletand 1100$ extra for touch...

    No where did I talk about the Wacom Cintiq. I was talking about Wacom's Stylus technology. The reason the average consumer isn't interested in Wacom isn't because of their products. It's because the average consumer doesn't care where the Stylus came from. I'm pretty sure people who bought the Note from Samsung just assumed the Stylus was Samsung's own technology.

    Also, it has nothing to do with the pricing of Wacom that makes them unpopular to the general masses. All it has to do is that Wacom makes specialized products for the niche market. The only market Wacom has a big impact on is the artist market. (Designers, art students, film, etc.) For the general consumers, going with an iPad, Samsung, ASUS, etc for their tablet needs is better. But, for people who need a tablet for drawing, designing, etc. Wacom tablets are better because that is the one area they built it for.
  • 0 Hide
    dalethepcman , February 5, 2013 9:00 PM
    Please pay an elementary school student $5 to proof read.... Who's smarter than a 5th grader?

    Quote:
    sold in 99 countries around the globe including North America, Europe, Japan, China and India


    I was not aware that Europe and North America were countries along the likes of Japan, China, and India...

    Quote:
    Samsung, which has sold over 5 million Galaxy Note 2 phablets


    Whats a phablet? Ph isn't even near T on the keyboard....