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Apple: People Will Upgrade to Macs, Not Win 7

By - Source: Tom's Hardware US | B 156 comments

Apple seems confident.

Windows 7 will be launching a week from today, and many are looking to it as a revitalization of the PC industry. While every new release of Windows does bring with it a sense of newness, Vista failed to convince those happily running XP that newer was better.

The upcoming version of Windows hitting next week is better than Vista, which has PC business excited. Most will agree that Windows 7 gets things right and will finally get those still working off XP machines to finally upgrade.

With such a compelling, reinvigorated PC operating system coming out, one would think that Apple would be worried that PC would become the popular kid in school again. But Apple isn't worried at all. In fact, Apple sees the release of Windows 7 as an opportunity to snatch even more users over to the Mac camp.

"It presents a very good opportunity for us," says Philip W. Schiller, Apple's senior vice-president for marketing, in a BusinessWeek report.

Schiller reasons that those running Windows XP machines may view the upgrade to Windows 7 as too complicated and daunting, giving customers a reason to ditch PC for Mac instead.

"Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

Granted, users going from XP to 7 will have to perform clean installs, as in-place upgrades are only supported from Windows Vista. Schiller doesn't believe that many users will upgrade to Windows 7, at least not as many as Mac users who have upgraded to the $29 Snow Leopard.

"I expect Snow Leopard will have an amazing upgrade rate, and Windows 7 won't," he said.

Earlier this week, we reported historical evidence that showed Mac sales increasing with each release of a new Windows version.

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Top Comments
  • 38 Hide
    captaincharisma , October 15, 2009 6:18 PM
    i'd rather have an OS that doesn't delete my data on its own :) 
  • 37 Hide
    the_one111 , October 15, 2009 6:16 PM
    Of course Apple forgets that 90% of the world uses windows..

    I really hate apple...
  • 35 Hide
    Ambictus , October 15, 2009 6:14 PM
    I don't get the Apple/Mac mentality... "Why upgrade?? Just buy a whole new machine for a lot more!" Maybe I do get it... revenue...
Other Comments
  • 35 Hide
    Ambictus , October 15, 2009 6:14 PM
    I don't get the Apple/Mac mentality... "Why upgrade?? Just buy a whole new machine for a lot more!" Maybe I do get it... revenue...
  • 23 Hide
    bill gates is your daddy , October 15, 2009 6:16 PM
    Right...and while you are at that...why don't you come over here and take a gander at this monkey coming out of my rectal area.
  • 3 Hide
    ohim , October 15, 2009 6:16 PM
    well at the pricetag that their hardware has if they would put a 200$ OS upgrade that would be suicide at least this is one thing to brag about to make customers come to them but we all know how any company behaves when they are the top brand so by then they will have expensive PC hardware and expensive OS ... so shut the f... up Apple.
  • 37 Hide
    the_one111 , October 15, 2009 6:16 PM
    Of course Apple forgets that 90% of the world uses windows..

    I really hate apple...
  • 38 Hide
    captaincharisma , October 15, 2009 6:18 PM
    i'd rather have an OS that doesn't delete my data on its own :) 
  • 30 Hide
    leo2kp , October 15, 2009 6:19 PM
    Ummmm, weather or not they move from XP to Vista or XP to Mac, they'll have to go through the same daunting file transfer process. And now they'll have to worry about weather or not they can open their files on the Mac or if they have to buy the compatible software, or if they have to run Windows on the Mac for compatibility purposes. IMO, why not just get Windows 7? :) 
  • 2 Hide
    martin33w20 , October 15, 2009 6:22 PM
    Sounds like another (if you build it they will come statement), Apple does what the people who use it want. Apple is just over priced and will never get the widspread attention they are trying to get with the limited compatibility, that PC useres require.
  • 28 Hide
    doomtomb , October 15, 2009 6:23 PM
    Apple, screw you. Fresh install of an OS or buy a whole new machine with a fresh install of a completely unfamiliar OS. Why that makes sense.... no...
  • 23 Hide
    Honis , October 15, 2009 6:23 PM
    I'd rather have an OS with free service packs and can be installed on any PC made in the last 10 years.
  • 26 Hide
    coonday , October 15, 2009 6:23 PM
    I don't think he actually believes any of this bs he's spitting out. I think Apple is just worried because once they can't bash Vista in their commercials any more they will have nothing left to criticize.
  • 25 Hide
    beehew , October 15, 2009 6:23 PM
    Gee...I'm too afraid to install Windows 7, so the solution is to buy an overpriced Mac for a couple thousand and have to learn a whole new OS? Apple is so full of itself.

    If someone is going to buy a new computer instead of going through the fearsome task of :gasp: installing a new OS, they could just-- buy a PC with Win7 already on it!
  • 30 Hide
    El_Capitan , October 15, 2009 6:24 PM
    Quote:
    Schiller reasons that those running Windows XP machines may view the upgrade to Windows 7 as too complicated and daunting, giving customers a reason to ditch PC for Mac instead.


    It's the Digital Age, and if people think an upgrade to Windows 7 is too complicated, and even daunting... then go to Mac, please! Let the rest of us evolve in peace.
  • 23 Hide
    njkid3 , October 15, 2009 6:24 PM
    nothing new just apple and all their delusions of grandeur.
  • 18 Hide
    BallistaMan , October 15, 2009 6:27 PM
    I beg to differ with Apple. Over here on campus, I've helped several people switch their machines over to Windows 7 - some of them Macs.
  • 13 Hide
    meru , October 15, 2009 6:28 PM
    oooh, it's "daunting", LOL.
  • 26 Hide
    Platypus , October 15, 2009 6:29 PM
    Marcus Yam"Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.
    The more times I read over this, the more it makes me laugh.
  • 13 Hide
    marraco , October 15, 2009 6:29 PM
    Whisfull thinking...

    The entire macs in existence add just to the decimals on the number of windows in existence.... and that is not accounting the DIY PCs in the world. Only the trademarks ones.

    On developping markets 99% of PCs are DIY (Assembled in retail stores), trademark PCs are on the 1%, and Macs are just a statistical error.
  • 23 Hide
    porksmuggler , October 15, 2009 6:29 PM
    "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?" says Schiller.

    Translation: Schiller thinks potential Mac users are morons.
  • 9 Hide
    soo-nah-mee , October 15, 2009 6:29 PM
    Okay, with an article title like this one I think Tom's is just baiting us now. There's going to be some great feedback this time 'round! That said, let me offer an analogy for "upgrading" a mac from a Windows PC: Oh look, my screwdriver is worn out, I think I'll upgrade to a hammer. You need the right tool for the job, and a mac is the wrong tool for anything I use a computer for. I'd love to see how well a mac could crunch complex toolpath in Mastercam or get 80 fps in Crysis.
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