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Rumor: Apple Tablet in 2010 for $500 to $700

By - Source: Tom's Hardware US | B 34 comments

With all the talk about iPhones lately, we haven’t heard much about that Apple tablet we heard about a few weeks back.

Today rounds of new rumors say the Apple tablet is coming in 2010, it will cost between $500 – $700 and will “shake up the netbook market.” Last month people familiar with the matter said that Verizon would offer a media tablet from Apple, alongside an iPhone Lite. The tablet was said to be somewhere between the iPod Touch and a MacBook. Basically, a large touch screen media device for watching videos and playing music. At the time, sources told BusinessWeek that the tablet would also have 3G browsing.

Today those rumors were freshened up and thrown back on the wire with Piper Jaffray analyst Gene Munster predicting that Apple will launch the device next year, as opposed to the previously rumored June launch at WWDC. Munster said in a note that Apple is endeavoring to fill the gap between the iTouch and the MacBook.

“Specifically, we expect this to result in a larger (7″-10″) touchscreen tablet that will launch in 1H CY10,” ZDNet cites Munster as saying in a research note. “Additionally, Apple’s consistent message that it refuses to launch a 'cheap' portable netbook, and its desire to differentiate itself in a maturing market before it’s too late (similar to the timing of iPod and iPhone), plus its gradual addition of multi-touch technology to all of its core products (iPhones, iPods and Macs) leads us to conclude this product will be a touchscreen tablet (not a netbook),” he added.

According to Munster, the OS on this thing will be neither the iPhone OS or OS X, rather an adaptation that would bring an OS more robust than what’s running on the iPhone and optimized for multitouch.

We like the idea of a giant iPod touch for browsing and listening to music or watching videos -- but at $700? No thanks.

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  • 7 Hide
    mforce2 , May 21, 2009 6:42 PM
    It's from Apple , of course it will be pretty expensive. People will buy it anyway though. Apple is good at selling expensive stuff.
  • 4 Hide
    dman3k , May 21, 2009 6:46 PM
    It will be call innovation even though there are touchscreen netbooks and notebooks running on Windows 7 RC.

    If the Vatican hires Apple Marketing Team, I'm sure the Holy Roman Empire would be great again...
  • 2 Hide
    jacobdrj , May 21, 2009 6:47 PM
    The iPhone (with a dataplan, or without one) ends up costing around that much anyways.
    700 for a tablet is fine. The question is how good will recognition be? How powerful will the system be? How much battery life will it have? What apps can it actualy run? Will there be a keyboard, or will it be just a 'big iPod Touch'?
  • Display all 34 comments.
  • 3 Hide
    stryk55 , May 21, 2009 6:48 PM
    The interesting thing will be to see how Apple can truly differentiate itself for this product other than aesthetic design and the OS, given that almost all netbooks currently run some sort of Intel Atom set-up. Of course, by this time we could be in the next generation of netbook components...

    Would you pay the premium for the aesthetics and OS? Not me...
  • -4 Hide
    alvine , May 21, 2009 6:48 PM
    mforce2It's from Apple , of course it will be pretty expensive. People will buy it anyway though. Apple is good at selling expensive stuff.


    yeap and for people who only care about the looks and will not mind the premium rather than getting better internals
  • 3 Hide
    saturn77 , May 21, 2009 6:50 PM
    A 7" screen for $700? LOL!

    It will fail.
  • -3 Hide
    jacobdrj , May 21, 2009 6:52 PM
    saturn77A 7" screen for $700? LOL!It will fail.

    If the battery life is good, and it runs a dual core, with a half decent graphics solution, yeah, a 7" tablet is fine @ $700. This coming from an engineering student who loves tablets for note-taking and a paper-free enviroment...
  • -1 Hide
    Anonymous , May 21, 2009 7:02 PM
    This is all specultation and you can already say it will be overpriced and/or that it will fail?

    Apple is taking its sweet time but there are many markets they haven't invested yet like the tablets market. They do good with their other product lines, why would they fail?


  • 5 Hide
    waffletronic , May 21, 2009 7:07 PM
    The only way I'd buy something like this is if it had a stylus + multitouch. Multitouch is great for navigation and gross manipulation (not fine work) and a stylus would be great for writing/drawing. Preferably something like Wacom's Penabled stuff. I'd totally buy that in a heartbeat. But if it's just a giant ipod touch? No way.
  • 0 Hide
    tipoo , May 21, 2009 7:07 PM
    I still like the Samsung Q1, its realy unfortunate that UMPC's like the Q1 never realy took off. Maybe Apple can do better.
  • 0 Hide
    SneakySnake , May 21, 2009 7:21 PM
    Seeing as Apple rumors rarely ever pop up I expect that this must be true. ;) 

    Honestly, 2010 is a loooonng way away. And the hardware will change dramatically for laptops in that time. Nehalem based chips are coming out later this year for high end laptops. Core i5 should be released and possibly the new chip for mainstream laptops. DDR3 will become the new DDR2, SSD's will be mainstream.

    There is just to much stuff changing for a rumor to hold much credibility. And Mac Tablets already exist, in the form of the Axiotron Modbook.
  • 3 Hide
    touchdowntexas13 , May 21, 2009 8:07 PM
    I thought apple made the statement just a month ago that they could not produce anything for that cheap that wouldn't be crap...

    Someone must have knocked some sense into them.

    7 inch screen seems too small though, especially for $500-700.
  • 3 Hide
    hallic7 , May 21, 2009 8:07 PM
    - Apple price for the tablet: $700
    - Real price for the hardware in the apple table: $250

    XD !!!
  • 1 Hide
    hallic7 , May 21, 2009 8:11 PM
    sorry, missed a t for tablet!! hehe, edit button please!!!
  • 2 Hide
    touchdowntexas13 , May 21, 2009 8:17 PM
    jacobdrjIf the battery life is good, and it runs a dual core, with a half decent graphics solution, yeah, a 7" tablet is fine @ $700. This coming from an engineering student who loves tablets for note-taking and a paper-free enviroment...


    I too am an engineering student, however i'm more of a pencil and paper kind of guy. I just don't see too many people being able to afford something like that (college students here) just for taking notes. If this tablet could function as a laptop replacement then that would be a completely different story. But 7 in. doesn't seem like enough room to support the hardware to replace what most laptops can do. I guess it all has to do with a student's personal budget and what they want their computer to be able to do.

    Maybe it's different where i go to school, but in a class room of 200, i normally see 2-3 tablets. However...

    I bet with a shiny white case and apple logo there will be a lot more girls using tablets in class. There seems to be a lot of girls thinking they must have an apple computer at school... I guess their daddy's don't mind forking over the extra cash :) 
  • -7 Hide
    reklatsa , May 21, 2009 8:32 PM
    Apple now have their own superior microprocessor team in place... I doubt Intel will get look in if Apple go with an iNet touchy-typey thing. Whatever... I'm sure the device they produce will make PC netbooks look rubbish.
  • -5 Hide
    Humans think , May 21, 2009 8:39 PM
    If it doesn't run OS X, functionality could be deliberately lowered in order not to cannibalize on MacBook sales, that is really sad, I was thinking of getting one but now I am not so sure...
  • 0 Hide
    touchdowntexas13 , May 21, 2009 8:52 PM
    ReklatsaApple now have their own superior microprocessor team in place... I doubt Intel will get look in if Apple go with an iNet touchy-typey thing. Whatever... I'm sure the device they produce will make PC netbooks look rubbish.


    sounds like you associate superior with the word apple. seeing as Intel has been doing this longer than apple, i think we know where the word "superior" belongs, and it's definitely not under that cute little apple logo.

    "I'm sure the device they produce will make PC netbooks look rubbish."
    classic apple fan-girlism. I think you were just begging for someone to call you out on that statement. Well you got what you wanted.
  • 5 Hide
    falchard , May 21, 2009 9:01 PM
    WORST TABLET COMPUTER EVER. Seriously, 7" screen and an Intel Atom Processor. You just lost all the functionality of a tablet. For $700 you can get a used M200 for $400 and do paces around that POS with a 14" screen.
  • 0 Hide
    jacobdrj , May 21, 2009 10:04 PM
    touchdowntexas13I too am an engineering student, however i'm more of a pencil and paper kind of guy.

    Well, transferring data between myself and the professor is made easier by having my notes digital to begin with, when face to face meetings can't happen. Also, I have always had poor handwriting, and the recognition software is great. Not to mention paper always seems to get torn, ripped, and otherwise lost, not to mention adds a huge amount of weight to my daily load. I wanted to reduce the weight I carry around, and the tablet helped, by not having to carry printed powerpoint slides around with me, as well as even textbooks, in some cases.
    My budget is limited to my financial aid, and so far, it has been sufficient.
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